Digital TV &

Smart TV

KBS TV Producer koh

ASO(Analog Switch Off) in south korea

31st December, 2012

Once 31st December 2010,

But delay…

What benefit we get from

DTV Transition ?

High Resolution : 480p(SD), 720p, 1080i,

Multi channel

Interactive Contents

HD Contents

2010 2011 2012

1TV 78.0% 85% 100%

2TV 78.4% 85% 100%

HD programs percentage in KBS

Multi Channel

Interactive Contents

But TV is a lean-back media

Now we want a Lean-forward

What can change that?

It is Smart TV.

Smart phone

IPTV

Smart TV

Smart TV

Evolution process of smart phone is similar to that of future TV

Samsung Apps TV &Appstore

LG Smart TV & Net-cast

Paradigm Shift : from Web to Apps

Full Brows-ing

Application

TV Apps Store

VS

Smart TV Remote control

Smart TV UX(User eXperience)

Beyond Television

Smart means New concept UX

Key point of Smart TVIs UX Design

Thank you

showpd@gmail.com