TV Commercial Production ProcessTom McManus Associate Professor

Fashion Institute of Technology

Production ecology2

01

0204

03

Where commercials are edited.

DP or Director of

Photography

Special effects created here

Production Companies represent Directors

03Visual Effects Framestore,

Blur, Rhythm & Hues, Big Block, Luma Picture, Prologue, psyop

01

Production Companies Buiscuit Filmworks, Epoch Films, Moxie Pictures, The Sweet

Shop, Radical Media, RSA Films, Hungryman

04 Cinemaphotographers ROBERT ELSWIT, ANTHONY DOD MANTLE, DARIUSZ WOLSKI, SEAMUS, EMMANUEL LUBEZKI

02Editorial Houses Bikini Edit,

Red Car, Crew Cuts,Jump,Lost Planet, mad.house, Whitehouse

Select Director3

5Award Call

4FormulateEstimate

Treatmetns3

Bid JobTreatments

2Director

Treatments1DirectorSearch

Director SearchAgency broadcast producer suggests names of directors the creative team should consider. Director Treatments

Bid JobDirectors' vision of how they would approach the commercial.Select production companies to bid job.

Award CallDirector and production company notified of job approval.

Director CallsTo see if the director is in synch with vision of agency creative team.

Formulate Estimate Treatments to ClientFinal production numbers and reels presented to client.

Preproduction4

5Tech Scout4

DirectorScout3

WardrobeFittings

2Prep

Casting1Location

Scout

Location ScoutThe actual research, footwork and photography to document location possibilities.

Wardrobe FittingsWardrobe stylist to dress the model/actors for the commercial.

Tech ScoutA walk-thru of locations ahead of time to evaluate technical aspects and issues of filming in each place.

Prep CastingAuditions for casting. Review afterwards with director.

Director ScoutDirector scouts locations for final selection.

Postproduction5

Edit Launch Conform Launch

5Recordand Mix

4ConformLaunch3

PICTURELOCK

2Edit

Launch1LaunchDailies

Launch DailiesWith editor review all footage from the shoot.

PICTURE LOCKAfter agency and client approval the edit is locked down.

Record and MixVoice over, music, and dialogue mixed in sound studio.

Editor reviews concept with agency creative and starts the edit.

Color correction of footage placed in final edit.

THANK YOUTom McManus, Associate professorFashion Institute of Technology