Name: Iona Spence-Dingle

BTEC Creative Media ProductionAdvert Analysis: Nike, Risk Everything

Running time: 5 mins 28 seconds (shown as part 1 and 2)

Advert Details:

Music & Sound Effects:

Text:

Audience:

Message:

The advert is actually a short, animated film featuring the best international footballer in the world: Neymar, David Luiz, Ronaldo, Zlatan, Rooney, Iniesta,

Ribery and Tim Howard. The story goes that a new breed of super colnes have been developed to replace conventional professional footballers, so the

players featured band together to form a super-team. They challenge the clones to a first goal wins ‘last match’. In the end they vanquish the clones by

demonstrating their incredible combined skill, and more importantly their willingness to risk everything, to win everything.

Football fans Kids/ younger people (cartoon)

Sports people Potential new customers (maybe who currently use a different

brand e.g Adidas)

That Nike is an exciting, current brand that encourages recklessness and risk-taking in the name of winning big. Also, by featuring so many

famous footballers, the advert is implying that all of them use Nike equipment, and potential customers are likely to buy from Nike with

confidence if they think that their favourite professional sports person uses Nike.

Diagetic sounds of a football match: cheering, clapping, whooping e.t.c Conversation between characters in the advert

Music score composed by Judson Crane Song: Eagles Of Death Metal, Miss Alissa

Risk Everything Pictures (logo) Presents: The Last Game ‘Risk Everything’ (the end)