Name: ______Josh Nicolaou____

BTEC Creative Media ProductionAdvert Analysis

Name of Product: Evian

Advert Details (what happens?):

Music & Sound Effects:

Text:

Audience:

Message:

A man looks at his reflection in a car wing mirror and instead of seeing himself, he sees himself as baby. He then looks at his reflection in a shop window and starts dancing, watching his “baby” reflection dance in the same way. Music starts as more and more people join in; their reflections are babies too, until there is a group of different people all dancing together watching their reflections.

Sounds of the city can be heard at the start and then Here Comes the Hotstepper by Ini Kamoze is playing as the people dance.

“Drink pure and natural” and “Evian live young” appear on the screen at the end of the advert.

I think the audience of this advert are people who drink water of any age. This is because the people in the advert are of varied ages, meaning that it’s relatable to a vast audience of people.

The message of the advert fits with the Evian slogan, “live young”, which is represented by the people in the advert seeing their reflections as babies while they dance. This shows the water is healthy, keeping you looking and feeling young.