Approach to winning in SMB through multi-channel (Thomas Hansen, Dropbox)
Turning The Channel On - Online Marketing for SMB
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Transcript of Turning The Channel On - Online Marketing for SMB
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Online Marketing for SMB
Turning The Channel On
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Albert Einstein
If at first an idea isn't absurd, there's no hope for it
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Waiting to Get in the Pool?
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You Have Lots of Options
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Don’t Try to Do It All At
Once
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Test Out The Water
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Where do you start?
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9
Guiding Steps for Online Marketing
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Local Web Opportunities
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Google www.Google.com/LocalBusinessCenter
YahooListings.Local.Yahoo.com
Bingwww.bing.com/local
Local Business Registration
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Local Web Opportunities
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Local Business Listing
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Coupon
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Local Web Opportunities
• Highly engaged
• Proximity is important
• Be Careful – people know when its you
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Your Website
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Ongoing Website Strategy
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Build
1. Flexible Structure
2. Simple Design
3. Content Management System
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Measure
1. Set Goals
2. Track Goals (Google Analytics is FREE!)
3. Review Goals
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Improve
1. Improve Goals
2. Test Ideas
3. Constant Cycle
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Email Marketing
Source: Datran Media 2009
Which advertising channels perform strongly for your company?
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Email Marketing
• Suspects
• Prospects
• Customers
Might need your services
Looking for your services
Have used your services
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Email Marketing
Source: SocialTwist’s Social Media Sharing Trends 2009
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Social Marketing
Source: SocialTwist’s Social Media Sharing Trends 2009
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Just Face It
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Facebook URLs
www.facebook.com/linda.nawrocki
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Who is advertising
on your wall?
Facebook Advertising
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Remember
• Control Business Name
• Guard Private Information
• Business v. Private
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Other Social Media
Traditional Blogging Micro Blogging
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Other Social Media
Photography Sharing
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Paid Search Marketing
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Paid Search Marketing
Terms Monthly Searches Cost
body repair 301,000 $1.69
auto body repair 246,000 $1.90
collision repair 110,000 $1.93
collision auto repair 22,200 $2.13
auto dent repair 6,600 $1.92
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Google www.Google.com/adwords
YahooSearchMarketing.Yahoo.com
BingAdvertising.Microsoft.com
Paid Search Platforms
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34
Guiding Steps for Online Marketing