Turning YouTube Into a Revenue Channel

By Sir* Christian Busath *Christian has not been officially knighted by Her Majesty the Queen of England.

1

WAIT…SAY WHAT?!

• 100 Hours of Video is Uploaded to YouTube EVERY SINGLE MINUTE of EVERY SINGLE DAY

WAIT…SAY WHAT?!

•144,000 Hours of Video Uploaded to YouTube in a single 24 hour period.

Fruit Ninja

A Brief History of the Tube

A Brief History of the Tube

• 2003 Google AdSense is created

A Brief History of the Tube

• 2003 Google AdSense is created

• 2005 YouTube is born

A Brief History of the Tube

• 2003 Google AdSense is created

• 2005 YouTube is born

• 2006 YouTube is purchased by Google for $1.6 billion

A Brief History of the Tube

• 2003 Google AdSense is created

• 2005 YouTube is born

• 2006 YouTube is purchased by Google for $1.6 billion

• 2007 YouTube Partnership Program in place

AdSense?

AdSense?

• CPM (Cost Per Thousand)

AdSense?

• CPM (Cost Per Thousand)

• Potential Average Earning: $0.30 - $2.50 CPM

AdSense?

• CPM (Cost Per Thousand)

• Potential Average Earning: $0.30 - $2.50 CPM

• Top YouTubers PAE: $6.00 - $10.00 CPM

AdSense?

• CPM (Cost Per Thousand)

• Potential Average Earning: $0.30 - $2.50 CPM

• Top YouTubers PAE: $6.00 - $10.00 CPM

• Top 1000 Channels earn upwards of $23K/Month

Build & Keep an Audience

Build & Keep an Audience

• Create Incredible Content!

Build & Keep an Audience

• Create Incredible Content!

• Be Consistent

Build & Keep an Audience

• Create Incredible Content!

• Be Consistent

• Collaborate

Rise Above the Fog

Rise Above the Fog

• 100 Minutes of Video Uploaded Every Minute!

Rise Above the Fog

• 100 Minutes of Video Uploaded Every Minute!

• Sponsored Content Cannot Be a COMMERCIAL

Harry Potter VS

Twilight

Rise Above the Fog

• 100 Minutes of Video Uploaded Every Minute!

• Sponsored Content Cannot Be a COMMERCIAL

• MARKET MARKET MARKET MARKET MARKET

Serious Stats

Serious Stats

• According to ComScore 90% of online shoppers found that video featuring products significantly helped in purchasing decisions.

• Retailers that use video that features products report that they sell more than products with no video.

Serious Stats• According to Online Publishers Association 80% of Internet users

can recall a video ad they saw in the last 30 days.

• 26% Looked for more information.

• 22% visited the website named in the ad.

• 15% visited the company represented in the video ad.

• 12% purchased the specific product featured in the ad.

• 64% online video users actually buy a product on an online retail store after watching an online video and stay an average of 2 minutes longer on the site than those who don’t view the online video.

Serious Stats

• According to Dr. James McQuivey of Forrester Research: To achieve in print the affects of a one minute video you would have to write 1.8 million words.

• 3,600 Typical web pages

• 150 days of writing

cebusath79@gmail.com

Thank You!