Turn Social into Sales

Clint Oram, CTOSugarCRM

About Me

• CTO & Co-Founder, SugarCRM Inc.

• linkedin/clintoram

• clint@sugarcrm.com

• slideshare.net/sugarclint

04/12/2023 2©2013 SugarCRM Inc. All rights reserved.

@sugarclint#sugarcrm#gitomer

04/12/2023 3©2013 SugarCRM Inc. All rights reserved.

How to get started?

04/12/2023 4©2013 SugarCRM Inc. All rights reserved.

Seems Complicated

04/12/2023 5©2013 SugarCRM Inc. All rights reserved.

What are your social pain points?

Brand Protection

Demand Generation

Content Sharing

Customer Profile

Thought Leadership

Customer Engagement

SocialMedia

Issue Escalation

Community Support

Knowledge Sharing

Marketing

Sales

Support

04/12/2023 6©2013 SugarCRM Inc. All rights reserved.

What are your social pain points?

Brand Protection

Demand Generation

Content Sharing

Customer Profile

Thought Leadership

Customer Engagement

SocialMedia

Issue Escalation

Community Support

Knowledge Sharing

Marketing

Sales

Support

04/12/2023 7©2013 SugarCRM Inc. All rights reserved.

Be a Thought Leader

Create Your Inbound Marketing Plan

04/12/2023 9©2013 SugarCRM Inc. All rights reserved.

To Drive Customer Engagement

04/12/2023 10©2013 SugarCRM Inc. All rights reserved.

1. Build your LinkedInprofile

2. Create your Twitter account

Step 1: Establish your Social Profile

04/12/2023 11©2013 SugarCRM Inc. All rights reserved.

Step 2: Listen, Engage & Measure

04/12/2023 12©2013 SugarCRM Inc. All rights reserved.

Step 3: Publish Daily

• Twitter.com – Your Channel for Lead Gen

• HootSuite – Post Everywhere

• Paper.li – Daily Thought Leadership

• SugarCRM.com – Turn Leads into Sales

Get Started Today!

Thank You

@sugarclint

slideshare.net/sugarclint

@sugarcrm

facebook/sugarcrm

04/12/2023 15©2013 SugarCRM Inc. All rights reserved.