Turn Your Reviews into Sales
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Transcript of Turn Your Reviews into Sales
TURN YOUR REVIEWS INTO SALESBy Betsy A. Decillis,
Betsy A. Decillis Consulting, LLC
What are we going to accomplish?
• Who am I?
• Where are people talking?
• Negative Comments
• Positive Comments
• Questions
Betsy A. Decillis is…
Betsy A. Decillis is…
Fill out your profiles
• Make sure contact info is correct
• Add inviting language
• Include any photos
Be Truthful In Your Profile
How to Prevent Negative Comments• Awesome Customer Service
How to Prevent Negative Comments• Provide an off-ramp
What should you do when someone complains?
• Make sure you are mentally ready to respond.
• See this as an opportunity to win back a customer.
• Find the positives.
• What can you do better?
What should your response include?
• Thank you
• I’m sorry
• An invitation to come back
• An email address and/or phone number
Smoke Shack
Smoke Shack
Trolls
Via Cali4Beach on Flickr
Trolls
Why should you respond?
• You’re making relationships.
• You can create ambassadors.
• You have content that you can share elsewhere.
• It helps the great comments rise to the top.
What should you include?
• Thank you
• Probing questions
• An ask to use content
Then Use that Content
• Share it on your social networks
• Include it in printed materials
• Properly attribute
• And say thank you!
THANK YOU!
Betsy A. DecillisBetsy A. Decillis Consulting, LLC