Turn Down the Power and Turn Up the...

© 2008 IBM Corporation

Turn Down the Power and Turn Up the Profits

Leaner, Greener, Smarter Business Processes with

IBM GREEN IT Solution

Incorporating GREEN

in your

Real Life Infrastructure


▪

Rising Cost of Energy Reducing Profits

▪

Carbon Emissions Regulations and Penalties

▪

Demand for Eco-friendly Products

Going Green Has Become A Boardroom Issue .....


CEO focus on environmental issues has

DOUBLED in the past two years

80% view corporate sustainability as also

impacting their company’s brand value

Increasing investment in Corporate Social

Responsibility by 25% over the next three years

Source: IBM Global CEO Study 2008

© 2008 IBM Corporation Jan 2008

Green – The New Color of Business Efficiency

Adopting green technologies is not just about safeguarding the environment. Instead, IBM sees it as a vital part of business optimization, and ensuring

that your revenues and profits are not reduced because of wastage.

1.

Advanced technology for space and energy conservation2.

IBM technology for Virtualization


Agenda

Background – GREEN IT

GREEN in Action

Case Reference

Questions and Answers


Diagnose

Get the facts to understand your energy use and

opportunities for improvement

Build

Plan, build, and upgrade to

energy efficient data centers

Cool VirtualizeImplement

virtualization and other innovative

technologies

Manage & Measure

Seize control with energy

management software

Green Data Center

Use innovative cooling

solutions

Approach GREEN in 360o


IBM Green Data Center – DiagnoseIBM IT Facilities Assessment, Design and Construction Services –

Thermal

analysis for high density computing; Airflow Assessment for Cabling

IBM IT Facilities Assessment, Design and Construction Services – thermal analysis for high density computing is designed to assist clients in identifying, addressing and resolving heat-related issues with regard to the computing equipment within their facilities.

CoolManageVirtualizeBuildDiagnose

Optimized airflow assessment for cabling is offering the customer the possibility to have their data center cabling checked and their possible problems due to non-optimized airflow spotted.


IBM Green Data Center – Build

Scalable Modular Data Center

Description:Data center solution that providesready racking, power, cooling, security, and monitoring. Fast deployment, cost-effective, and installable in virtually any working environment

Advantages:Lower cost and quicker to installScalable modular design for easy capacity growth of UPS and air conditioning as neededEfficient UPS system – saves energyIn Row Cooling – closely coupled to loadReduced number of single-points-of-failureSingle computing environment for all applicationsReduced maintenance costs and complexity of computing environment

Design / Implementation:8 – 12 weeks500 ft2 – 1000 ft2 – flexible sizingComplete turn-key solutionFlexibility to expand and add racks and infrastructure as neededInfrastructure can be relocated if neededRaised floor not required



Innovative Cooling

IBM Cool BlueTM

Rear Door Heat eXchanger


IBM’s Cool Blue Rear Door Heat eXchanger can remove over 50% of a rack’s heat output

–

No new fans or electricity needed

–

Attaches to back of rack (adds 5”)

–

No re-arrangement of datacenter

–

Cost effective

The CoolBlue RDHX adds cooling capacity at about ¼ the cost of traditional methods


Compact and Powerful Computing Engines

IBM BladeCenter for Intel, AMD, POWER System p and System i

50% savings in space, 25% savings in power and cooling

IBM X4 Architecture Supports 16 Quad-Core Xeon

Best Environment for Virtual Computing

IBM X4 Architecture + VM


Storage Virtualization

Unified Storage Approach

Fiber Channel SAN iSCSI SAN

NFS File Services

CIFS FileServices

Files De-Duplication

SMBR Software

Exchange Server

N series

. SMBR – Single Mail- Box Recovery for MS

Exchange

Enabling Thin ProvisioningLUNs

Application-Level Thin Provisioning

1TB

800GB

Physical Storage: 1TB

Volume-Level Thin Provisioning

Volume: 2TB 1TB

300GB200GB

200GB 50GB

150GB

100GB


Desktop Virtualization

IBM System xIBM BladeCenter

Ethernet

Traditional Desktop Computing

Thin Client Device

Storage Virtualization

1.

access data anywhere

2.

central administration and control

3.

remote management made easy

4.

security enhancement

5.

easy technology upgrade

6.

rapid recovery

7.

rapid deployment

8. GREEN


Monitor, Manage and Reduce Consumption Knowing What’s in Your Enterprise

IBM Power Executive

–

monitor power consumption free of charge

IBM Tivoli Monitoring

–

Monitor, Manage, Alert for use

–

Adapt application usage to power constraints

Consolidate / eliminate underutilized resources



Further extend IBM’s early accomplishments by reducing CO2 emissions associated with IBM’s energy use 12% from 2005 to 2012 via energy conservation, use of renewable energy, and/or funding CO2 emissions reductions with Renewable Energy Certificates or comparable instruments.

New Goal Announced!

Early Results

40%Between 1990 and 2005, IBM’s global energy conservation actions reduced or avoided CO2 emissions by an amount

equal to 40% of its 1990 emissions.

600

500

400

300

200

100

02000 2001 2002 2003 2004 2005

Awards & Recognition

Computer Program Charter

Member 1992

Business Environmental Leadership Council Charter Member 2002

CharterMember

2000

WRI Green Power MarketDevelopment Group Charter member 2000

Charter member 2003

Since inception

Environmental Efforts at Big Blue

1605(b) voluntary emissions reporting

since 1995

FORTUNE 500Top 20 2004, 2005, 2006

20052005

The Climate Group2005

USEPAClimate Protection Award1998 and 2006

1998, 1999, 2001

Green Power Purchaser

Award 2006

58%1998 Became the first semi- conductor company to set a numerical target for PFC emissions reduction

Green – One of IBM’s Core Values


IBM – #1 Green IT Vendor

Source: ComputerWord Feb 15, 2008

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=312485#vendors

IBM

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=312485#vendors


IBM China / Hong Kong Limited

Systems and Technology Group

CH Leung

Email: [email protected]

Direct: 2825 8603

mailto:[email protected]

Turn Down the Power and Turn Up the...

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