Tuesday Social #19: Social Video and Brand Engagement
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INCREASE brand video shares between and 2006 2013 7,000% of consumer SHARE THEY HAVE Internet VIDEO FOUND Social Media accounts for customer interaction with brand content. 60 of consumers will spend at least 2 minutes watching product video 3 in 5 2 out of 3 ONLINE VIEWERS to watch video duration % more likely to purchase www ONLINE SHOPPERS who view videos are electronic automotive travel online FOR BRAND VIDEO TOP 5 SECTORS 365m views 308m views 270m views 222m views fashion In 2013, of 25-54 years old 50% shared brand video views UNTRUE TRUE 1 MINUTE OF VIDEO = 1.8 MILLION WORDS based on an old Chinese proverb using quotation (p=1000)x(30fps)x(60s) videos are shared more than text 12x 12x 12x based on a study of Facebook users in 2012 every minute TWITTER USERS share over You Tube links MObile divices of youtube traffic is from YouTube 2014 25% of the world’s POPULATION now carry DEVICES with access to ONLINE VIDEOS everyday... 2014 SOCIAL VIDEO BRAND ENGAGEMENT Tuesday Social #19 205m views how will social video engage your brand audience source: http://wallblog.co.uk/2014/03/19/social-videos-impact-on-brand-engagement/
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Transcript of Tuesday Social #19: Social Video and Brand Engagement
INCREASEbrand video shares
between and 2006 2013
7,000%of consumer SHARE
THEY HAVE
Internet
VIDEO FOUND Social Media accounts for
customer interaction with brand content.60of
consumers will spend at least 2 minuteswatching product video
3 in 5
2 out of 3
ONLINE VIEWERS
to watch
video duration%
more likely to purchase
wwwONLINE SHOPPERSwho view videos are
electronic automotive travel online
FOR BRANDVIDEO
TOP 5 SECTORS 365m views
308m views
270m views
222m views
fashion
In 2013,
of 25-54 years old 50%shared
brand video views
UNTRUE
TRUE
1 MINUTE OF VIDEO = 1.8 MILLION WORDSbased on an old Chinese proverb using
quotation (p=1000)x(30fps)x(60s)
videos are sharedmore than text 12x12x12x
based on a study of Facebook users in 2012
every minute
TWITTER USERS share over
You Tube links
MObile divicesof youtube
traf�c is fromYouTube 2014
25%
of the world’s
POPULATIONnow carryDEVICES
with access to ONLINE
VIDEOSeveryday...
2014SOCIAL VIDEO
BRAND ENGAGEMENT
Tuesday Social #19
205m views
how will social video engage your brand audience
source: http://wallblog.co.uk/2014/03/19/social-videos-impact-on-brand-engagement/
