05/30/12

Challenge the future

DelftUniversity ofTechnology

How to train your social media ambassadors?Rob Speekenbrink & Karlijn de Wit, marketing & communication TU Delft

Reality check

Monitoring

Interaction

Sentiment

Corporate branding

They are all ambassadors

University =

scientiststeachers

non-scientistsall students

We just train them

But that’s not what we’re going to talk about today

we’re not the target group

Karlijn

Using students for our webcare

skills

creativity & brains

networks

Time on their hands

They speak the language

Not all of them are fit for the job

Not every one of them is fit for the job

Danger 1:They come and go

Danger 2:It’s out of your hands. Do you trust them enough?

Danger 3:Are they as biased as we

are?

But they do exist

And we train them

RobAnd now you are the students in our webare team

Content

Tools / technical stuff

Behavior

Organisation

Content

Karlijn

why is this good content?

Student politics - KdW

Technical / tools

Rob

Monitoring tools

Tweetdeck

Facebook / Ads

LinkedIn company and alumni group

Behavior

Karlijn

Organisation

Rob

Organisation sensitivity

Who knows what?

The website = the truth

Departimentalisation

F.A.Q.

Our responsibility but effort together

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Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114

Karlijn de WitMarketer

@dewitk+316-38829157