Cheshire Ambassadors

10 Reasons to

choose Cheshire

I think what we are seeing is the enthusiasm for London is now

starting to flow into the regions and that is going to be a big theme for

this year

CEO British Land @ mipim 2014

10 reasons why Cheshire

1. Economic Performance

2. Strategic Location

3. Highly Skilled Labour

4. Many World Class Companies

5. Diverse Economic Base

6. Unparalleled Connectivity

7. High Quality Education

8. Desirable Communities

9. Attractive Visitor Economy

10. Exciting Future

Economic Performance

One of the best performing economies in

England and the strongest in the North

• £22b GVA,

• 75% employment

• Over 450000 employed

• Strong employment growth

• Top 10 employment density

Strategic Location • Heart of England

• Easy access to Manchester,

Liverpool, North Wales and the

Potteries

• Thriving business corridors

Highly Skilled Labour

• Over 43% work in "highly skilled"

occupations

• 40% working age are graduates

• Long standing tradition of

specialist skills

Many World Class Companies

Diverse Economic Base

• Advanced engineering

• Life sciences and chemicals

• Energy and nuclear

• Manufacturing

• Financial and professional

services

Unparalleled connectivity

• Extensive motorway network

• Frequent and fast rail links to

London

• Three international airports

• 96% superfast broadband by 2016

High Quality Education

Top performing schools, nationally

recognised FE and two thriving

universities • The Kings School Chester and The Grange Hartford

in top 25 co-ed

• Sir John Deane Northwich in top 10 sixth form

colleges

• The Queens School Chester in top 100 girls school

• Reaseheath College nationally recognised for "land"

studies

• University of Chester and MMU in Crewe

Desirable Communities

• Chester, voted one of Europe's prettiest cities • Vibrant towns such as Macclesfield, Wilmslow, Nantwich, Warrington, Northwich • Busy villages such as Tarporley, Alderley Edge, Bollington, Stockton Heath, Lymm

Attractive Visitor Economy

• Three nationally preeminent attractions:

• Chester Zoo the most popular paid

for attraction outside London

• Jodrell Bank - the excitement and

mysteries of space

• Cheshire Oaks - Europe's most

popular designer outlet village with

7.5m visits per year

Exciting Future

•HS2

•Atlantic Gateway

•University Technical Colleges in

Warrington and Crewe

•New cultural centre in Chester with

theatre and arts cinema

•By 2021 an economy of £26.6b with a

GVA per head of 110% of UK average