1.

2. Timucuan TrailParks Foundation
3. Overview
4. SWOT Analysis
Strengths
Supports the preservation of local parks
Hardworking board with strong community ties
Several well known partners
Weaknesses
Low name recognition
Limited funding
Young organization
Lack of staff
Website
5. SWOT Analysis
Opportunities
Social media
Build from ground up
Green movement
Voice during budget cuts
Threats
Competition for donors
Demand for land
Budget deficits
6. Research
7. Client Interview
Marketing strategy
Fundraising
Increase park visits
New website
Increase brand and park awareness
8. Focus Group
Website
Too wordy, archaic and not child-friendly
New suggestions
Social media
Events
Membership
9. 10. 11. Digital Footprint
Google
8th result for Timucuan Trail Parks Foundation
Facebook
Over 600 million users
Average user likes 80 different community pages
Smartphone apps
Large opportunities
12. Local Groups
Young Professional

The Junior League of Jacksonville

13. The Wild Things 14. The Pawfessionals 15. The Sierra Club 16. EcoMotionTours 17. The Tree Hill Nature Center 18. The Nature ConservancyEnvironmental

The Trust for Public Land

19. The North Florida Land Trust 20. The EcoExplorersClubs 21. Sustainable Jacksonville