Hello!Office:Suite 301, 10722 - 103 AvenueEdmonton, AlbertaT5J 5G7Tel: 780-758-8015

hello@MyTSG.ca

with the highly trained, experienced people who produce your solutions. You become a part of the streamlined production process, so you get what you ask for, and you get it without going bankrupt.

It’s called ‘collaboration’. It’s called ‘reasonably priced’. It’s called ‘delivering the best services’. These are words that meant something 50 years ago. For tSG, they’re words we still believe in; they’re words we put into action.

That’s why our logo reflects that golden era of the early 60s.

A Nickel-and-Diming Free-Zone

We founded tSG because we were disenchanted with the way marketing agencies did things, like charging you a lot of money but giving little to show for it. $35 for a phone call? $50 for an e-mail? Please!

With a diverse background in broadcast + print media, marketing, graphic design, web design and new media, we have developed a passion for achieving excellence for our clients. Your success is our number one priority, so we won’t charge you for an e-mail, and we won’t charge you for the time it takes to come meet with you. Other marketing agencies might, but if they do, you have to wonder if they are really working in your best interests.

We make it easy for you. We can arrange a pre-set project cost or hourly fees. We can offer monthly payments, and we don’t add interest charges.

Welcome to the Studio Group Marketing + Communications

We Don’t Play ‘Telephone’

The Studio Group (you can call us ‘tSG’) is a boutique marketing and communications agency dedicated to individualised service.

How do we do it? Well... differently. Most marketing and advertising agencies will have you meet with an Account Executive (industry code for ‘sales manager’). The Account Executive takes what you say, interprets it, and passes it along to a Creative Director. The Creative Director interprets the interpretation, and hires sub-contractors to do the work.

Basically, it’s a flimsy game of ‘telephone’. And you’re not included in the call.

tSG has never enjoyed playing ‘telephone’. It’s a game designed to make things go awry, make things take too long, and it’s a game that costs you too much money. At tSG, you meet with the company owners, the very same professionals who do the work. We arrange with you a series of project meetings so everyone keeps moving forward together, on time, and on budget. You speak

Clarity. See?

tSG’s services include, but are not limited to:

• Marketing research and analysis • Marketing & communications strategy • Public relations • Copywriting• Promotions• Graphic design • Audio & video production • Web design & e-commerce • Branding & visual identity• Advertising • Direct marketing + newsletters• Photography • Display advertising • Posters & outdoor advertising

Marketing is about communicating. When you’re creating a brand or a website, or conducting a direct marketing or promotional campaign, you are communicating with your target markets. You have to be clear and consistent.

tSG believes in clarity and consistency. We don’t try to blind you with jargon, and we keep our services under one roof. We streamline the service and include you in the production processes. We remain clear and consistent with you as we develop your clear and consistent marketing solutions.

This is why we have a window in our logo. It’s all about the clarity. See?

The Studio Group Marketing & Communications Ltd.

Case Study

Regional Economic Development Initiative for Northwest Alberta – Campaign Development

ProjecT Goal

REDI has recognised the need to develop the Mackenzie Region’s tourism industry. tSG was invited to create a strategy for development.

acTion

1. tSG researched the region and determined the viability of tourism as a development opportunity.

2. tSG explored suitable market positions for the region and options to develop the necessary organisational infrastructure to support marketing endeavours.

3. tSG presented its findings including the most appropriate market position, potential product development concepts, branding considerations, and the steps needed to make it all happen.

reSulTS

tSG is now working very closely with REDI to implement a program that will help to create a representative tourism organisation by February 2011. Part of that program is communicating with key stakeholders and community members about the importance of a diverse economy and the benefits of a stronger tourism industry.

TiMefraMe

Including a week-long research trip to the region, this project took tSG less than 6-weeks to complete.

iMaGe

Presented here is a speculative promotional campaign developed by tSG to demonstrate how the region might be promoted given the identified market positioning.

Case Study

Yellowhead Brewery Ltd. – Label Concept

ProjecT Goal

The Yellowhead Brewery wanted to revive a long-defunct Edmonton beer label and branding concept so it would compete on its own terms in an aggressively competitive industry.

acTion

1. tSG met several times with the client to flesh-out the brand concept to ensure a solid understanding of what the client had developed and envisioned.

2. Once the client had determined the direction in which they would head, we re-built from scratch the original label and contemporised it.

3. The label has since been deployed in other promotional materials including signage and brochure layouts, with a website yet to be constructed.

reSulTS

The label reflects the brand’s core dimensions and sets it apart from other Edmonton craft brewers. In just a couple of months, the company has found valuable shelf space for its product in several liquor outlets around the city, in part because the packaging is very distinctive.

TiMefraMe

Once a direction was selected and communicated, tSG was able to produce the fully re-built label in just four weeks. This included locating and commissioning an artist to paint the individual images.

iMaGe

Presented here is the final Yellowhead Brewery label.

Case Study

Alberta Law Libraries – Research + Branding

ProjecT Goal

Alberta Law Libraries (ALL) is an amalgamation of many libraries scattered across the province. The libraries are unique because they serve two very distinct market segments with very different needs and wants - legal professionals and the general public. ALL was created from the merging of many different libraries and required a brand and visual identity that would speak to its different market segments

acTion

1. Cost-effective and timely research was needed to determine how the market segments perceived ALL. It was determined that the best way of discovering their perceptions, needs, and wants was to exploit ALL’s extensive network of libraries to disseminate a survey.

2. tSG worked closely with ALL to create a survey instrument that met their needs. We felt it best to create two surveys instruments due to the unique nature of the target market segments. Each instrument was deliberately refined to enhance respondents’ comfort with the survey thereby ensuring a sizeable sample set.

3. Statistical analysis was performed and we discovered that despite the unique nature of the market segments, there were some common perceptions. These commonalities were used as the foundation for creating brand concepts.

4. The supporting analysis was presented to the ALL committee at the same time we presented the brand concepts and logo designs. Priority logo designs and brand concepts were selected and refined further before a final choice was made.

reSulTS

ALL is nearing completion of the initial stages of its rebranding and is gearing up for the launch. Ultimately, the client is delighted with the product and feels they are well-represented. The organisation is excited to be launching the new brand and with it, a new future.

TiMefraMe

The research and analysis was the greatest commitment of this project due to the differences between the target market segments and the unique characteristics of each. Constant refinement of the survey instrument delivered the sample sets required for accurate and reliable data. In total, the project was three months from start to finish.

iMaGe

ALL’s visual identity and brand tag are presented in potential applications.

Case Study

Chokka Center for Integrative Health – Brand Development, Website + Promotion Plan

ProjecT Goal

CCIH facilitates the innovative treatment of mental health issues. It is a mind-body approach that recognises physical wellbeing as a vital contributor to mental health, and vice-versa. It incorporates western drug-based therapy with psychoanalysis, exercise, nutrition, and eastern philosophies of meditation and spirituality. tSG was tasked with developing a brand and logo, creating an informative, easily understood website, and a promotional plan.

acTion

1. Working very closely with the client, tSG gained a thorough understanding of the concept underpinning the centre’s mission and vision. This was crucial to developing a successful brand and logo. Thanks to the company’s fresh, well-balanced visual identity, CCIH presents as a professional and friendly amalgamation of eastern and western health philosophies.

2. Developing a brand and logo is one thing, but for a company to realise its greatest potential, it must have the products and services that support the brand. Since our clients’ success is important to us, we provided CCIH with additional services by advising on service and product development. Also, we consulted on general strategic directions for the company and what it needed to do to advance.

3. tSG also conducted extensive research on the state of the mental health industry. Drawing from many resources, we conducted the secondary research necessary to create a level-headed, cost-effective promotion plan. As most start-ups face a cashflow

challenge, this promotion plan made use of event marketing, e-mail, and word-of-mouth to generate awareness of this innovative therapy.

4. Simultaneously, tSG developed a website, signage, and stationery that is very uncommon in the medical profession. The website is clean and fresh, easily navigable, and informative without being condescending or pompous. The supporting logo applications reflect the professionalism and care of a new approach to mental health.

reSulTS

CCIH is now ready for its launch. It has already attracted industry attention without any promotion. The company is accepting patients and is preparing for the second phase in its marketing plan.

TiMefraMe

This project was four months in the making. Regularly scheduled meetings provided an avenue for the client’s input as each project component progressed. Their involvement in building their self-image, internal processes, and company vision excited them. They were thrilled by the experience of being a part of the marketing process that we at tSG love so much.

iMaGe

CCIH’s visual identity applications including letterhead, business cards, and envelopes is presented here. The company website can be found at www.ChokkaCenter.com.

Case Study

PureLinks – Branding, Marketing + Website

ProjecT Goal

Micropure Environmental Solutions created a new division to provide golf courses around the world with environmentally friendly solutions to turf grass and water management. tSG was asked to brand the new division, create a marketing program and promotional materials, and assist with the division’s start-up and organisational structure.

acTion

1. The very first thing we did was meet with the company President several times to gain a solid understanding of his vision, the company’s philosophy, and the complexities of the product. We visited the plant, read scientific journals, and conducted research to ensure we all understood the product’s benefits and challenges.

2. We continued to work very closely with the client to develop a brand and visual identity. These were then adapted to create marketing collateral and a website that provided the right aesthetic appeal. The complex nature of the product was synthesised to make it easy for potential customers to understand.

3. Simultaneously, tSG was researching the market to determine the best market positioning, the best target markets for early penetration, and how best to promote the company and its products. This was documented for the client as a marketing and promotion plan.

4. tSG continues to assist PureLinks as it executes the plan and works to succeed at developing its market.

reSulTS

PureLinks will commence implementation of the plan this coming fall. tSG will continue to play an active role in executing the plan and supporting PureLinks as it grows. Also, we have been invited to assist Micropure with starting its new divisions.

TiMefraMe

This project took almost eight months to complete. The client expressed his desire to do everything with precision and exactitude. He wanted the research to be accurate and thorough.

iMaGe

Presented here is a version of one piece of marketing collateral demonstrating how PureLink’s aesthetic works hand-in-hand with the brand.

Hello!Office:Suite 301, 10722 - 103 AvenueEdmonton, AlbertaT5J 5G7Tel: 780-758-8015

hello@MyTSG.ca