The Essential Advertising Choice for Local businesses.

40,000 homes. We’ve Got it Covered.

We can’t promise to attract you a mate,

but we can attract you new customers.

Hythe Dibden Marchwood Totton Ashurst

Chilworth Southampton Bitterne Swaythling

West End Hedge End Botley Curdridge

A5 is Their Preferred Choice. It’s a handy size, fits neatly in a kitchen drawer or by the telephone. It’s too good to throw away!

Residents Connect with It. It’s full of information relevant; local what’s on, lists of clubs and so-cieties, community information and, of course, all the advertisers are local to them.

A Trusted Source. By being associated with the magazine, advertisers are also perceived to be good, honest businesses to trust.

A Regular, Friendly Face. Every two months, a new magazine arrives through their letterbox. Lots of people like the articles, enter the competitions, find out what’s on, the kids do the puzzles resulting in a high retention rate compared to many other publications.

Quality Distribution. Clearly, there are over 40,000 homes across the areas I cover so I focus on privately owned 3 bedroom + homes with own drive and/or garage. Every street has been personally vetted by me to qualify. The magazines are delivered by my team of distributors; I don’t use agencies.

Professional Design. It’s easy on the eye and your advert will always look its best. Pleaser remember; your advert should sell not tell ! I offer a free advert design review to regulars so no need to use an agency!

It’s Quick & Easy to Use: Advertisers Index Display advertisers are listed under the appropriate heading in the Advertisers Index. This helpful device to find your advert is generally unique to A5 local directories. Also, being A5 there are fewer adverts per page so yours stands out on the page.

Free Expertise. I give honest, unbiased advice about what size advert you should book, graphic design and ideas to promote your business, if you ask. I have run my own business for 10 years so understand the demands on your time, budget and resources.

Melanie Tinson, Publisher

AND YES, SALES ! ...

Jim Stock, Fresh Look Kitchens

"Many thanks Melanie, it's month one for my new kitchen business and I have a sale already with another in the pipeline. Advertising in your magazine is already more than paying for itself. I really am glad I listened to your advice."

FOR TRAFFIC TO YOUR WEBSITE... Sean Quinn, EEC 24/7 Electrician

"I know when the magazine is out because I see a sharp increase in the hits to my website. It’s a good supply of quality enquiries for me."

Hello

Thank you for considering The Southampton Directory as a place to advertise your business. For over three years now, the magazine has been a regular source of enquiries (and sales!) for many local businesses.

Why Do People Use Local Directories? What Makes them So Successful?

ATTRACTING LOCAL CUSTOMERS Kate Gray, Fitskool

“Since placing my adverts in The Southampton Directory, enquiries have dramatically increased. The real benefit is being putting the message out to local people in an accessible form. Thanks Melanie for an excellent publication, thoughtfully put together.”

This A5 publication is delivered to 40,000 homes on a

rotating basis to two areas; east and west. The East Edition is delivered to the east side of Southampton (20,000 homes) one month and a different magazine, the West Edition to the west side (20,000 homes) the next month. See over for 2011 Schedule.

Want to Reach 40,000 3 bed+ homes ? Two Editions: East and West ... You Choose !

We’ve got

Southampton

covered

RETURN ON INVESTMENT Vin, Perfect Windows (leaflets)

"For every £1 I spend, I get £8 back !"

Go Online: There’s So Much

More !

More than a Just a Magazine

www.thesouthamptondirectory.co.uk

Advertisers Online Directory * Residents E-Newsletter* Advertisers E-Newsletter* Local Notice Board Regular Events for Adults Regular Events for Kids Clubs & Society’s Directory What’s On Online articles Councillors News Schools, Colleges Libraries Churches .....

* ask about advertising opportunities

Tel: 023 8026 6388 Fax: 0871 989 2756

contactus@mailboxmedia.co.uk www.mailboxmedia.co.uk

Mailbox Media Ltd 4 Firwood Close Chandlers Ford Hampshire SO53 1HN

Print Deadlines 2011

January West 17/12

Feb East 14/1

March West 11/2

April East 11/3

May West 12/4

June East 20/5

July West 17/6

Aug East 15/7

Sept West 19/8

Oct East 16/9

Nov West 14/10

Dec East 18/11

Going Regular WORKS . Regular advertising in a publication is the best way to get the most from your advertising budget.

Long Term Rate:

Min booking: 6 issues 15% discount Free graphic design and amendments Free editorial Payment by monthly standing order Automatic inclusion after issue 6 until cancellation

Leaflets

Each issue can take up to 2 leaflets. We get preferential prices from our printers so please let us quote and you’ll be amazed at the savings you can make. Please call to discuss the areas you wish to target in blocks of 5,000, 10,000, 15,000 or 20,000.

How to Get Started If you are new to advertising or are unsure of what size to choose, advert design, don’t worry. You will get all the help you need.

Advert Size Dimensions Artwork*

Lineage n/a n/a

1/16 62.5mm x 22.675mm 31.25mm x 45.353

free

1/8 62.5mm x 45.353mm £5.00

1/4 62.5mm x 92mm £12.50

1/2 130mm x 92mm £18.00

Page : A5 130mm x 192mm £25.00

A5 with bleed 151mm (w) x 216mm (h) £30.00

* Artwork & design is free to advertisers on Long Term Rate.

What to consider... 1. Which areas do you want to advertise in: East or West or Both? 2. What size advert do you think suits your business? Bigger isn’t always best! 3. Do you want the Short or Long Term Rate? 4. Do you need help with graphic design?

5. When do you want to start?

For an informal chat about your advertising call Melanie on 023 8026 6388

Prices exc vat Short Term Long Term (6+ issues)

ADVERT SIZE Per issue Per issue £ per 1,000

CLASSIFIED

Lineage* n/a 75p p/word

1/16 page* n/a £28 £1.40

1/8 page n/a £50 £2.50

DISPLAY

1/4 page £100 £85 £4.25

1/2 page £160 £135 £6.75

A5—full page £295 £250 £12.50

Pages 7-17 RHS Add 10% Add 10% + 10%

page 5 £350 £295 £14.75

page 2 £350 £295 £14.75

page 3 £375 £320 £16.00

back cover £450 £405 £20.25

LEAFLETS £35 per 1,000

RATE CARD 2011 Each issue is delivered to 20,000 homes. If you book East and West Editions you will reach 40,000 homes and be charged the appropriate amount below per month per issue.

Minimum booking is 2 of any issues. The first issue of a short or long term booking is

required to be paid prior to going to print. Long term bookings paid by monthly standing

order or otherwise by prior agreement. Credit/debit cards accepted.

* These advertising options are paid for in full at the time of

booking and not included in the Advertisers Index. Lineage rate includes VAT

For an informal chat about your advertising please call Melanie Tinson on 023 8026 6388

Mailbox Media Ltd

Terms and Conditions

All adverts are accepted by Mailbox Media Ltd on the understanding that they are copyright free. This includes any images, logos, photos, trade logos, clip art or any other content that is used in the advert. It is the advertiser’s responsibility to acqu ire any necessary permissions for the use of any images, logos, photos, trade logos, clip art or any other content that is used in their advert/editorial/article/any other content.

It is the advertiser’s responsibility to check the advert and ensure that it is correct at copy approval stage. No responsibility will be taken by Mailbox Media Ltd for any errors subsequently identified (i.e. after copy approval).

Any logos/images/photos supplied should be a minimum of 300dpi. No responsibility can be taken for the print quality of any image/logo/photo supplied at a lower resolution.

Any adverts supplied in JPEG, pdf or any other pre-prepared format will be inserted into a Mailbox Media Ltd publication as supplied and will be assumed not to require copy approval. These files should be supplied at a minimum of 300dpi. No responsibility can be taken for the print quality of any advert supplied at a lower resolution. These files may be re-sized to fit the appropriate space.

Any advert/editorial/article/design which Mailbox Media Ltd has created cannot be used in another publication or advertising medium (e.g. website) without the written approval of Mailbox Media Ltd. A fee will be payable to Mailbox Media Ltd if an advertiser wishes to re-use an advert/editorial/article/design in this way.

Mailbox Media Ltd reserve the right to refuse/edit advertisements at its discretion.

Mailbox Media Ltd gives no guarantee of the level of response to adverts/editorial/articles etc. Mailbox Media Ltd are unable to offer a refund if no responses are received.

The distribution area of Mailbox Media Ltd may vary at the discretion of the publisher.

Management reserves the right to refuse publication if payment is not received according to the booking’s terms and conditions.

Once an advertising package has been confirmed, either by an advertiser signing and returning the order confirmation form or by confirmation by telephone call, e-mail or letter no refunds can be given if the advertiser subsequently decides that they wish to cancel the advertising package.

All Regular Rate bookings are invoiced in full. Regular Rate bookings are invoiced every six months with payment required by monthly standing order. The first advert must be paid for at the time of booking. Advertisers who received the Regulars Rate must pay for their advert by standing order, unless otherwise agreed, and are advised that their advert will be printed in the magazine until such time as they notify Mailbox Media Ltd that they wish to cancel. Standing orders must be set up so that pay-ment is received by Mailbox Media Ltd by the date specified on the order confirmation form i.e. prior to printing. It is the ad-vertiser’s responsibility to inform Mailbox Media Ltd if they wish to stop running their advert. Notification of cancellation must be received by the copy deadline date. If the advertiser cancels their standing order without telling Mailbox Media Ltd and the advert is published, the advertiser will be invoiced separately for the advertising cost.

All non-Regular Rate bookings are invoiced in full and are payable within 21 days of the date of the date stated on the invoice or by

the date stated on the order confirmation form, whichever is sooner and in no circumstances shall the advertiser be entitled to make any deduction or withhold payment for any reason at all.

Mailbox Media Ltd reserves the right to pass any unpaid invoices to Absolute Debt Recovery Ltd and will be subject to a surcharge of

15% per invoice payable to Absolute Debt Recovery Ltd. Without prejudice to any other rights of Mailbox Media Ltd if the advertiser fails to pay the invoice price by the due date the adver-

tiser shall not be allowed any discount given in that invoice or in any other way agreed and shall pay interest on any overdue amount from the date of which payment was due to the date of actual payment (whether before or after judgment) on a daily basis at a rate of 4% p.a. over the base rate from time to time quoted by National Westminster Bank plc and shall reimburse to Mailbox Media Ltd all costs and expenses (including legal costs) incurred in the collection of any overdue amount. Mailbox Media Ltd reserves the right to pass outstanding invoices to its appointed debt recovery service provider, Absolute Debt Recov-ery Ltd.

Note: Where the term advert is used this means any advertisement, editorial, article, or any other material (e.g. community content) supplied for publication.