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Transcript of Trust you
www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
TrustYou
http://www.trustyou.com
Ioan Toma
www.sti-innsbruck.at
Agenda
• TrustYou in short• Social media monitoring• Social semantic search• Summary
www.sti-innsbruck.at
TrustYou in short
• Data and technology provider for social content. • Provides data widgets and software as a service (SaaS) solutions to
collect, analyze and market social data such as online reviews, posts and tweets
• Focuses on the hospitality industry with aggregated and analyzed social content for 400,000 hotels, accommodations and restaurants.
www.sti-innsbruck.at
Motivation
• Information chaos • Millions of posts, reviews about hotels on different social web
channels • Customers don’t know where and how to get the important message
of these reviews in order to do their booking • Travel sites simply list all reviews – no structure. • Hoteliers don’t know what customers are thinking about them as
their reviews are spread across various channels
www.sti-innsbruck.at
Social Media Monitoring
• Collects reviews, posts and tweets form social web channels (Facebook, twitter, yahoo, TripAdvisor, etc.)
• Detects trending topics and sentiments • Categories reviews, posts and tweets automatically • Provides an interface for online reputation monitoring
www.sti-innsbruck.at
Social Media Monitoring
www.sti-innsbruck.at
Social Media Monitoring - Product
ReviewAnalyst• Listen
• Create your own guest satisfaction survey
• Collect reviews across the social web for your hotels and brands • Understand
• Web-based dashboard • Analysis of strengths & weaknesses based on all feedback from the
social web • Benchmark against unlimited competitors, groups, regions • Portfolio management • Brand monitoring
• Convince• Respond & engage with customers for all hotels on the social web• Integrate reviews and scores for your whole hotel portfolio on your
corporate website
www.sti-innsbruck.at
Social Semantic Search
• Provide search on aggregated and analyzed user reviews.• Support a wide array of languages (German, English, French, Spanish,
Portuguese, Chinese, …) and verticals (hotels, restaurants, …) .
www.sti-innsbruck.at
Social Semantic Search
www.sti-innsbruck.at
Social Semantic Search
www.sti-innsbruck.at
Social Semantic Search - Products
ReviewDisplay• Display meta data as well as a complete reputation analysis on more
than 400,000 hotels• Easy integration via html and JSON widgets
SemanticEngine• “Semantic technologies” to analyze & structure content• Benefit for better SEO and new use cases such as review summaries or
better search
www.sti-innsbruck.at
Summary
• Social media analysis and monitoring • Search based on aggregated and analyzed social content (reviews,
posts) • They do this for multiple languages and verticals (hotels, restaurants,
etc.)