TRUE TALENT SPORTS PRIVATE LIMITED PRESENT S CRICKET REALITY SHOW WWW. TRUTALENTINDIA.COM.
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Transcript of TRUE TALENT SPORTS PRIVATE LIMITED PRESENT S CRICKET REALITY SHOW WWW. TRUTALENTINDIA.COM.
TRUE TALENT SPORTS
PRIVATE LIMITED
PRESENT S
CRICKET REALITY SHOW
WWW. TRUTALENTINDIA.COM
Objectives of the study
To assess the market opportunity in Cricket industry
To develop comprehensive strategy to capture market share
To analyze the feasibility of franchise model
To Develop a Franchise model & Franchisee Proposition
To set out a roll out plan
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Industry Assessment: Cricket Industry
Industry Analysis
Industry Overview
Heritage
• India is the biggest sports market in the world and it has a long established sports culture founded on its love of cricket.
Industry Size• Cricket in India is a billion dollar industry, Board of Control for Cricket in India (BCCI)
is the richest cricket association in the world with a net worth of more than Rs 3,308.31 crore as in 2011-2012.
Multiple Revenue Sources• Cricket is unquestionable India’s dominant sport accounting for the vast majority of
sport’s revenues whether TV rights, sponsorship or event.
Innovation attracting Investors• Brand International Premier League India’s biggest domestic league will now on generate a rejuvenated boost and which will attract colossal investors to invest in the Indian Cricket Industries
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Growing Trends
• Cricket dominates in terms of sponsorship, TV advertising andSpreading
Reachthe
• Indian sports TV audiences are on the up and spreading further out
Powerful Percapita spending
power
a
• For the first time Indians had a cricket team (IPL or the Indian PremierHigh Involvementof Metros and
Celebritieslocal cities such as New Delhi, Bangalore, Jaipur and Mumbai became
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• League) to support that wasn’t the national team and franchises for
the celebrity as film stars and entrepreneurs scrambled to become the new owners of these clubs
• India was now presenting itself as a land of opportunity with powerful per capita spending power and a huge emerging middle class and multinational corporations were keen to tap the market.
• personal athlete endorsements
• from the cities and into the towns.
Growing Factors
• With a population of 1.2 billion people and booming economy, A rapidlyrising middle class with money and leisure time is forecast to drive hugegrowth in consumer demand and bring real opportunities for sport
especially for Cricket.
•In the last ten years, cricket has turned out to be one of the fastest growingindustries in the world. Many sports and franchises have recognized this andsuccessfully tapped into this opportunity.
The key driver behind this phenomenon is the captive audience thatthe sport presents to media companies who are looking to broadentheir coverage to give them increased advertising revenue potential.
• According to a survey report of SMG insight, Cricket is the most‘Popularity and Participation of Sports in India’ on the basis of mentionbelow fact:
85% of respondents watch cricket, on TV or in the media, with interest acrossage groups, income and even gender with 76% of women following the sport62% play cricket at least four times a yearThe sport provides the top six events followed by the Indian Public, withinterest ranging from 53% (Tests) to 72% (IPL)
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High Popularity/Involvement
Several Avenues for Media
Huge TargetGroup
Growing Factors
The beauty of the game of course, is that all you need to play it is a plank ofwood and a rubber ball and this was one of the reasons why India took thegame to her very ample bosom and in millions alleys and on pieces of dirtall over the country, Indian kids bowled and batted andrepresenting their country one day in international cricket.
dreamed of
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Easy to Play/ Wide Target Base
•Country of 28 states.•Country of 600 districts.•Country of 6,000 sub districts.•Country of 6 lacs villages.•Country of more than 100 million population.
World’s biggest democratic country accommodates more than a dozen religions... Hinduism, Muslim,
Christianity, sikkhism and many more… but there is one religion which has maximum number of
followers… and that is “Cricket”.Yes!!! Cricket is the biggest religion in India.
SPORTS INDUSTRY
Sports Marketing will touch $110 billion by the year 2009
TWO TIMES WORLD CUP
WINNER INDIA HAS PRODUCED MANY TALENTS
SO FAR…
BUT THERE ARE MANY MORE
TALENTS AWAITING FOR SPOTLIGHT TO BE TURNED ON
THEM…
PEOPLE EAT CRICKET, SLEEP CRICKET AND
DREAM CRICKET. BECAUSE CRICKET IS A SERIOUS GAME
FOR INDIANS…
So, here… We present spotlight to those hidden
talents…
We present a brand new unique
reality show to publish hidden Indian cricket
talents to showcase their
game…
This format will be a gateway to all
those talents coming from
narrow lanes of different Indian
cities to the centre field filled with
cheering spectators…
Gujarat•State of 30 districts.•State of 240 sub districts.•State of 18500 villages.•State of 7.5 lac face book users likes cricket .•State of highest growth rate.• per sub districts 11 + 5 players will be selected , one team per sub district.
240 Teams
Selection Camp
Open Registration
Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only.Selection Camp:Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 240 teams.
10 CAMP SCHEDULES IN 10 CENTERS WILL BE ORGANIZED...FOR 15 DAYS
1st Round120 matches
2nd Round60 matches
3rd Round30 matches
4th Round15 matches
5th Round8 matches
6th & Quarter Final Round4 matches
7th & Semi Final Round2 matches
8th & Grand Finale RoundFinal
match
All 240 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.
Maharastra•State of 35 districts.•State of 318 sub districts.•State of 22500 villages.•State of 10 lac face book users likes cricket .• per sub districts 11 + 5 players will be selected , one team per sub district.
318 Teams Selection Camp
Open Registration
Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only.Selection Camp:Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 318 teams.
1st Round
159 matches
2nd Round80 matches
3rd Round40 matches
4th Round20 matches
5th Round10 matches
6th Round 5 matches
7th Round3 matches
8th & Semi Final Round2 matches8th &
Grand Finale RoundFinal
match
All 318 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.
Delhi•Expected Registration 10,000•100 Teams will be identified.•City of 5 lac face book users likes cricket .•City of highest growth rate.• per Pin code 11 + 5 players will be selected , one team per sub district.
100 Teams
Selection Camp
Open registration
Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only.Selection Camp:Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 240 teams.
1st Round50 matches
2nd Round25 matches
3rd Round13 matches
4th Round7 matches
5th Round4 matches
6th Semi Final Round
2 matches
7th Final Round
Final match
All 100 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.
MAN OF THE SERIES -THE ALL NEW C CLASS
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Business Plan – TPL : True Premier League
721,722, 7 th floor, international trade centre, majura gate, surat.
Fact Sheet
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Name of the Company True Talent Sports Pvt. Ltd.
Brand Name TPL (True Premier League)
Years of Inception 2013
Registered Office
Details of Contact Person Mr. Zahir Rana , 08767033030, [email protected]
Industry & Segment Sector Entertainment/ Sports
Geographical Presence Mumbai based Company, Starting from Gujarat
About TPL
•TPL is a state level cricket tournament where the promoters have plannedto promote cricket and provide platform to the regional crickets lovers whoare talented but are not getting a platform to demonstrate their talent
•Going to be a 20 over game where players will play and on the basis oftheir performance will be selected for the next level.•240 teams will qualified after the fitness camp and matches will be playedqualifying the best players for the next round which will be based onaudience voting system•Franchisee will be sold for each district and franchisee will be selling theteams and will also generate revenue by bringing various sponsorships
• The show will be conducted in 20 states starting from Gujarat spreading itswings Pan-India in due course of time.
•Team Selling & Sponsorships
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TR
UE P
REM
IUR
LEA
GU
E
Major RevenueSources
Overall Plan
Process
Concept
Summary of Various Phases of the Project
Marketing
Registration
FitnessCamp
FinalMatche
s
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15 d
ays
75 d
ays
15 d
ays
Marketing: First 15 days will be spent on aggressive marketing inviting
the participants/players, sponsors, franchisee queries, but the major
will be on participant registration.
Whole State will be targeted during this phase, e.g.: 26 districts
in Gujarat (Est. no. of query: 24,000)
Registration: Interested participant will registered for ‘FREE’. Marketing
will also help in communicating/registering sponsors/franchisee to a
great extent.
Fitness Camp: 10 town fitness camp will be organized to shortlist 3600
players (240 teams) for the next round. Matches won’t be played in this
phase, but the performance will be judged by a panel.
Final Matches: Total 240 matches will be played and each match will
bring forth 16 best players based on the voting system after each
match.
Phase I & II : Marketing the Concept & Registration
High Initial Investment
• Initially Investment will range up to INR 3 crore or more
Brand Communication
• Brand Communication should primarily focus on Participant Registration• Should also highlight various avenues of Sponsorships and Franchise Opportunities• Various Marketing activities such as Newspaper Ads, Radio etc. should be a part of
initial communication
Manpower Involvement• A Team should be formulated with different responsibilities such as Creative Development, Marketing
Communication team, Tele-calling/Registration team
Back-office Tele-calling Team• 24*7 tele-calling cum registration should be recruited for the entire event and also for the project
Event Management Team
• An Event Management Team can also be hired to execute the Project.
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Phase III : Fitness Camp
Finding the Best Talent
• 15 days fitness camp will be conducted to judge the capabilities of players and it will be an elimination round. Motive is to find the best talent and reducing number of players to 15 i.e.
11+ 4 per team.
Panel of Judges• Highly experienced panel of judges will be appointed to choose the best out of the whole lot.
Execution
• Grounds will be taken on rent for the stipulated number of days, which will be based on the number of applications
• All expenses during the phase, will be borne by the Brand owner
Zero Participation Fee• True Talent’s recognition will not entail any fee from the Participants and the
entry/registration will be free of cost
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Phase IV : Final Matches
Initial Matches
• There will be one team from each sub district i.e. total of 240 teams playing against each other.
• After successful completion of first phase (120 matches), there will be reshuffling of teams consisting of best players among those who played.
Match Broadcast• Each day 4 matches will be played and their highlights will be broadcasted on TV
where players will ask for votes based on their performance for the day.
True Talent Identification• Based on Players performance and Public voting, the next Phase (phase II: 60
matches)’s team will be finalized
Revenue Sources• Revenue Sources for Brand Owner will be through Team Selling,
Sponsorships, Advertisements etc.
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Player Selection Process
4. State Team Player
3. District Team Player
2. Fitness Camp
1. Registration
There will be rejection of player at each level and only top 30 players (2 teams)will be able to make into the finals
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Advertisement
My performanceof theda
yVotefor M
e
••
After each game, each player will promote themselves on national channel and will ask for vote.The player with maximum number of votes will be selected for the next level.
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Recommendation on Revenue Options
Telecom Partners
Ads
Media Platform Sponsorship, Hospitality Sponsorship,
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Reve
nue
Sour
ces
E.g.: Digital Marketing Ads, Awards Sponsorship, Tech
Travel Partner, Media Partner, ‘Powered by’
E.g.: YES Bank Maximum in IPL
E.g.: Pepsi in IPL
Various Categories based on Franchise Fee
Several branding options
LED AdsOn goingLED Ads
StallBranding
ParkingAds
On ground
A part of revenue through SMS after sharing with the
Revenue based on the time-slots sold to various brands
Approx. 150 banner options per day
Different Team Prices for Different PhasesTeam Selling
Banners
TV Ads
SMS Revenue
Ground Ads
MerchandisingBranding
Franchisee sales
Title Sponsor & Co-Sponsor
Boundary & Sixes
Others
Establishing the Franchise Model for True Talent
Let’s assume Gujarat for the Implementation of Franchise Modeland the same can be replicated in the 20 states as per the vision.
Number OfFranchiseeGujarat
Assumed Franchisee
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All Franchisee will work at State Level and will generate
revenue by selling different products specified by the
Parent Company
The Parent Company will restrict the rights of Few of the
Products e.g.: SMS Revenue which will be sold directly
by the Franchisor (Brand Owner).
FranchiseeCategory
FranchiseeFee (INR)
Margin from Generated
Revenues (%)
A 5 lakhs 5%
B 10 lakhs 10%
C 15 lakhs 15%
D 20 lakhs 20%
E 25 lakhs 25%
Franchise Fee & Margins
Total Number of
From Gujarat State: 24
Total No. of Districts: Total No. of Sub-
districts:
Establishing the Value Proposition for the Franchisee
Multiple Revenue Sources
Highly Incentivized Model
Hassle-Free Venture
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• Franchisee is away from the hassle of executing the project• Franchisee need to utilize his regional/national contacts to bring sponsors
and sell teams
• All Revenue Sources will be based on the margin earned• Franchisee will be paying a Higher Franchise fee to earn an higher margin
• Team Selling will be the major source of revenue.• Sponsorship selling• Advertisement Selling and many more
Price of Teams (INR)
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Round/Phase Number of Teams Price (INR)
I 240 2 lakhs
II 120 5 lakhs
III 60 9 lakhs
IV 30 19 lakhs
V 16 29 lakhs
VI 8 39 lakhs
VII 4 49 lakhs
VIII 2 99 lakhs
Establishing the Value Proposition for Team Owners
Pre-Event Branding
On-going Branding during the Match
Post-Event Branding Support
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• Advertisement during TV Telecast• Announcements and broadcast while TV telecast
• Branding during various announcements• Slots for LED Advertisements• Few Banner Advertisements (No. should be based on the amount)• Branding on Merchandise (Optional)• Separate Section in the Ground for Team Owner Guests• Pit near Boundary will be designed as per Team owner branding• A 1 minute slot about the brand during commentary
• Branding in all communication on the day of match, e.g.: News paper advertisement, highlight match between XYZ Cement and ABC Tyres
• Logo Placement in the communications• Extra Promotion support can be given to a Team Owner higher than INR 40 lakhs e.g.: Exclusive
Half page for a particular team
Franchisee Profiling: Critical needs of the franchise traits..
Based on the observations
profile is as follows:of the franchisor expectations from the business. The ideal franchise
● Regional Influence will project him asinterface to corporates, politicians, realestate developers or big business tycoons● Financially stable investors/ Entrepreneurs
with keenness in the conceptInfluential
● Person with good networking skillsand business of multiple years willhelp him to cross-sell sponsorshipor team selling as a product
NetworkingSkillsAttributes of
Idealfranchisee
profile● Person who is sport enthusiast or
from an event managementcompany can very easily reach tothe right TG for Sponsorship/teamselling
SimilarProfession
Marketingskills ● In case franchisee is very strong in marking, he can
further help the franchisor in getting the vendors aswell as in communicating the idea in a right way.
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Roles & Responsibilities of Franchisee
Franchisee Sales
Sponsorship Sales
All territories will be open for Franchisee irrespective of district
All payment will be done in the name of Franchisor and Franchisee will getthe commission in 3 working days from the date of receiving the payments
Payment of Franchisee fee and adherence to the clauses mentioned in theFranchise Agreement
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Roll-Out Plan: Targeting the Top 20 states for the Entire Project
Starting Point: BeginningJammuandKashmir
withSports
Gujarat, True Talentshould establish a
successful prototype. IdeallyHimachal Pradesh should test franchisee model
Starting From Gujarat, the Company has anaspiration to tap Top 20 states in the Initial Phase
Punjab
in Gujarat before going out.ArunachalPradesh
Sikkim
New Delhi
Haryana
UttarPradesh
Assam
Meghalaya
Nagaland
Rajasthan Biha
rManipurTripuraJharkhan
d Mizoram
MadhyaPradesh
Gujarat
WestBengalChhattisgar
h
Orissa
Maharashtra
AndhraPradesh
Goa
Karnataka
TamilNaduKeral
a
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Medium Term
Immediate
Franchise India View pointOpening in clusters will give Greater operational control, Faster market development Focused Marketing Strategy &
lesser lead time
Projection for business in maharastra from
Ground ads Only (10*3 flex)
State franchise for 5 cre. Refundeble deposit.
Can offer margin of 10 % on total ad revenue from ground ad which is 10*3 size flex board.
Total number of ad will be 150 per match on ground.
Total matches will be 320. So , total ad is around 150*320 = 48000 ads
RATE PER AD
IF 01 AD RS. 50,000/-IF 10 ADS RS. 45,000/-IF 25 ADS RS. 40,000/-IF 50 ADS RS. 35,000/-
Ad Agency margin…If 5 lac refundable deposit 5 %
If 10 lac refundable deposit 10%
If 15 lac refundable deposit 15 %
If 20 lac refundable deposit 20 %
If 25 lac refundable deposit 25 %
Total business expected
26250/- * 48000 ads =126 cre.
State franchise can make
10% of business is approx
12.60 cre in a season.
Expected deposit from franchise
25 lac * 35 districts = 8.75 cre
10 lac * 318 talukas = 31.8 cre
Total = 40 cre approx.
Main Entry (Suggested)
BR
AN
DIN
G
BRANDING
Main Entry (Suggested) – 3D View
Color combination are according to teams
This unique format will give a platform to many aspiring players to get noticed… and to be enlisted
in India’s popular players list.
Thank You!!!