True Friends

True FriendsMission, Vision and Values

True Friends Vision

A world where experiences and adventures are open to individuals of all abilities.

True Friends Mission

To provide life-changing experiences that enhance independence and self-esteem for children and adults with disabilities.

ValuesCustomer FocusRespectEmployeesPerseveranceStewardshipResults

Name and brandOh, the suspense!

Name – What did we want?Approachable and warmDistinct experience in the

industryBroad appealImpression of connection &

strength◦Legacy of two long-time providers

Open bridge to the future

Research shows …True Friends(Who knew?)How do we make this come to

life?Build a brand

What is a brand?It’s more than a logoIt’s bigger than an ad

It’s Everything Customers

PeopleServices

Locations

Company

SeeHear

Think Feel

About Our

Our brand …The promise we makeThe experience we deliverAppeals to the head … and heartCreates emotional connectionInspires customers to choose us

This only happens …When we are consistentOn every levelPhone, mail, email in-personEvery experienceEvery time

For customers to love our brand

We have to live it

Are you ready to seeApproachable and warmDistinctiveBroad appealConnection & strengthOpen to the future

It’s a brand new day

It’s a brand new day

It’s a brand new day

True Friends CanCan-do attitudeInside and outsideWhat other organizations can’tOffer VisionProvide MissionGive work meaning

TrueFriendsCan.org

Rollout plansShare with audiences in mid-

OctoberWebsite live Oct. 11New emails Oct. 14Phone “Hello, this is True Friends”

Oct. 15◦Keep location names

Social media launch Oct. 15Go full public MEA conf. on Oct.

17Media push Oct. 21 and beyond

Metro media planSpokespeoplePitches to local new showsWatch 4 p.m. on KARE-11 Oct. 22Winter Camp featurePush in spring for summer campSummer camp feature

Social mediaFacebook, LinkedIn and TwitterMigrate existing pages into

better flowWill be asking you for help with

chatter on our new channels

Events – DevelopmentTalking with donors – ongoingTalking to service clubs Lakeside dedication at CF Oct. 13Courage North cleanupAll staff alumni gatheringGive to the Max day Nov. 14

CatalogsRespiteWinterSummer

Mailing in October

Other itemsBusiness cardsLetterhead & EnvelopesPostcardsBanners – each siteDisplay bannersSite signsVehicles

Camp VisualsPosters, storiesAdded in the short term and long

termWhat we do and why it mattersKeep sharing those stories …

More good stuff …At future meetings – don’t miss

out