TripAdvisor - Web 2.0 Applications Case Study
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Transcript of TripAdvisor - Web 2.0 Applications Case Study
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Web 2.0
Use Case
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Founded in 2000
Currently one of the world’s largest travel websites
WhatIsTripAdvisor
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45 Million Reviews - 20 Million Users
Users can submit: Reviews, “Helpful Votes”, Photos
These then effect the popularity index
HarnessingCollectiveIntelligence
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Pattern
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DataIsTheNextIntelInside
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Pattern
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45 Million Reviews - Equivalent to Millions of Travel Books
Whole World In Your Pocket
Read-Write Web
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InnovationInAssembly
Pattern
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Personalised Menus, allowing for tailored information
Dynamic Searches, broken down into subsections
Simplistic Design
RichUserExperience
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Pattern
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6 different mobile devices
Leverage the rich media available - Makes device “smarter”
Access anywhere
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SoftwareAboveTheLevelOfASingleDevice
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Pattern
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PerpetualBeta
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A review is a review
Previous Alternative - Travel Guide
LeveragingTheLongTail
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Pattern
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Has 900+ Employees
Wikipedia only has 22
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LightweightModels&CostEffectiveScalability
Pattern
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BuildOnCollectiveUserValue
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ActivateNetworkEffects
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WorkThroughSocialNetworks
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DynamicallySyndicateCompetence
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RecombineInnovations
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WantMore?
www.Tripadvisor.com
http://oreilly.com/web2/archive/what-is-web-20.html