TripAdvisor 2015 TripBarometer APAC
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2015 global travel budgets Globally, travel spending is up for 2015. TripBarometer The world’s largest accommodation and traveller survey* GLOBAL TRAVEL ECONOMY ASIA & AUSTRALASIA EDITION MARCH 2015 Spend Less Don’t Know Spend Same Spend More To see the full TripBarometer report and data, go to: tripadvisor.co.uk/TripBarometer Methodology: The Hotelier Confidence Index measures confidence levels across the global hotel sector. The resulting index ranks 27 major tourism markets based on profitability expectations, year-on-year shiſts in room rates and investment plans for 2015. *Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected January–February 2015. Investment priorities 3.24 / 5.00 Optimism about profitability 3.94 / 5.00 Room rates 3.52 / 5.00 Pessimistic Neutral Optimistic 9% 21% 70% Highest increase 1. Online reputation management 2. Small scale renovations 3. Marketing/Advertising Lowest increase 9. Back office 10. Room distribution 11. Large scale renovations HOTELIER CONFIDENCE INDEX INDICATORS ASIA AND AUSTRALASIA Hoteliers everywhere are confident about 2015. Some markets are more confident than others. How do we know? The Hotelier Confidence Index. Average number of international trips We started with 3 key measurements on a 5-point scale: APAC travellers: 15% in 2015 Global travellers: +15% in 2015 Decreasing Increasing Staying the same 50% 5% 2% 43% Why some APAC travellers will spend more: 41% are going to a dream destination 37% feel they deserve it 33% are planning long haul trips Don’t Know 23% 10% 26% 41% Why some APAC travellers will spend less: 28% haven’t saved enough money 26% are visiting less expensive countries 26% are choosing cheaper transportation 1. INDONESIA 3. MEXICO 5. BRAZIL LATIN AMERICA ASIA & AUSTRALASIA EUROPE, MIDDLE EAST & AFRICA 7. UNITED STATES 9. TURKEY 16. ARGENTINA 23. MOROCCO 11. PORTUGAL 18. SPAIN 25. SWITZERLAND GLOBAL AVERAGE 20. GERMANY 2. INDIA 4. SOUTH AFRICA 6. CARIBBEAN 8. GREECE 15. NEW ZEALAND 22. RUSSIA 10. THAILAND 17. IRELAND 24. ITALY 12. AUSTRALIA 19. CANADA 26. JAPAN 13. AUSTRIA 14. CHINA 21. UNITED KINGDOM 3.92 / 5.00 3.53 / 5.00 MARKET RANKINGS 27. FRANCE 3.01 / 5.00 3.51 / 5.00 And indexed them to compare key tourism markets:
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Transcript of TripAdvisor 2015 TripBarometer APAC
2015 global travel budgets
Globally, travel spending is up for 2015.
TripBarometer The world’s largest accommodation and traveller survey*GLOBAL TRAVEL ECONOMY
ASIA & AUSTRALASIA EDITION MARCH 2015
Spend LessDon’t Know
Spend Same
Spend More
To see the full TripBarometer report and data, go to:tripadvisor.co.uk/TripBarometer
Methodology: The Hotelier Confidence Index measures confidence levels across the global hotel sector. The resulting index ranks 27 major tourism markets based on profitability expectations, year-on-year shifts in room rates and investment plans for 2015.
*Data based results from online survey of 10,261 accommodations and 34,016 travelers by TripAdvisor and Ipsos, collected January–February 2015.
Investment priorities3.24 / 5.00
Optimism about profitability3.94 / 5.00
Room rates3.52 / 5.00
Pessimistic Neutral Optimistic
9%21%
70%
Highest increase
1. Online reputation management2. Small scale renovations3. Marketing/Advertising
Lowest increase
9. Back office 10. Room distribution11. Large scale renovations
HOTELIER CONFIDENCE INDEX INDICATORS
ASIA AND AUSTRALASIA
Hoteliers everywhere are confident about 2015.Some markets are more confident than others. How do we know?
The Hotelier Confidence Index.
Average number of international trips
We started with 3 key measurements on a 5-point scale:
APAC travellers: 15% in 2015
Global travellers: +15% in 2015
Decreasing
IncreasingStaying the same
50%
5%2%
43%
Why some APAC travellers will spend more:
41% are going to a dream destination
37% feel they deserve it
33% are planning long haul trips
Don’t Know
23%10%
26%
41%
Why some APAC travellers will spend less:
28% haven’t saved enough money
26% are visiting less expensive countries
26% are choosing cheaper transportation
1. INDONESIA
3. MEXICO
5. BRAZIL
LATIN AMERICA
ASIA & AUSTRALASIA
EUROPE, MIDDLE EAST & AFRICA
7. UNITED STATES
9. TURKEY
16. ARGENTINA
23. MOROCCO
11. PORTUGAL
18. SPAIN
25. SWITZERLAND
GLOBAL AVERAGE
20. GERMANY
2. INDIA
4. SOUTH AFRICA
6. CARIBBEAN
8. GREECE
15. NEW ZEALAND
22. RUSSIA
10. THAILAND
17. IRELAND
24. ITALY
12. AUSTRALIA
19. CANADA
26. JAPAN
13. AUSTRIA
14. CHINA
21. UNITED KINGDOM
3.92 / 5.00
3.53 / 5.00
MARKET RANKINGS
27. FRANCE 3.01 / 5.00
3.51 / 5.00
And indexed them to compare key tourism markets:
