TRIP ADVISOR

Project Workflow & Training Guidelines

for Students

What is This Project About?Trip Advisor – The World’s Largest Travel Site, has partnered with Oysterconnect.com to launch a nationwide market expansion & Restaurant Co-Branding project. Under this Program we plan to onboard thousands of Restaurants, across India, onto the

TripAdvisor Platform as their Co-branded Associates.

Oysterconnect.com will, therefore, be running this project on behalf of Trip Advisor, whose branded sites make up the largest travel community in the world, reaching

315 million unique monthly visitors, and more than 200 million reviews and opinions covering more than 4.4 million accommodations, restaurants and attractions.

What is the Final Output that I am Expected to Achieve on this Project?You are expected to Approach, Convince & Sticker a minimum of 30 Restaurants within a given Area.

Your Stipend will be paid according to the following performance slabs:-> Stickering of 40 Restaurants and above = Stipend @ Rs. 85/--> Stickering of 30 to 40 Restaurants = Stipend @ Rs. 75/--> Stickering of Less than 30 Restaurants = No Stipend (Only certificate)

What are Specific Tasks that I need to Do on this project?

Step 1:Carefully go through the following Documents/ Videos in order to understand the Tasks mentioned henceforth:

◦ Project Workflow & Training Guidelines (PPT) – To Learn the Step-by-Step Execution Method

◦ Stickering Video – To Learn how to Sticker & Take Photos of the same efficiently

◦ POI Mapper Video – To understand how to use the POI Mapper Mobile App to record the Restaurant Details & Update your Photos for Approvals.

Next, The Project Manager will share 2 more things with you:

◦ The Restaurant Allocation List on which you are required to work.

◦ The Login Details for your Personal POI Mapper Account (will be created by the Project Manager)

Step 2:Conduct a Secondary Research on the list of restaurants provided to you and categorize the Restaurant on the following basis:

◦Open/ Functional restaurants◦ Closed restaurants◦ Restaurants which have changed their names, address or phone numbers

Update all the above mentioned restaurant statuses in the google sheet provided by the Account Manager.

How to do the Secondary Research?

1. Find out which of the restaurants are closed and which are opened - You can do that by searching through the sites like Zomato, Burp, etc. or by calling them up.

2. If the restaurant is closed, Go to the “Non-Stickered Form” in POI Mapper, Fill in the Restaurant Details & Update the Status as Closed. Do the same on the Google Sheet as well.

How to do the Secondary Research?Continued…

If the restaurant is Opened, then find out if the restaurant address is the same as given to you:

If the address is substantially different than given i.e., the Complete Area or PIN Code has changed, then put it under “Could not find the location” Status while filling “Non-Stickered Form” in POI Mapper.

But if there is only a slight change in the address e.g. Only the Shop number or Street no. has changed, then go to “Trip Advisor Restaurant Information Form” in POI Mapper & Update the new address in the ‘updated address’ field given in the form. [Also, remember that when you

visit this Restaurant for Stickering, you should get an Address Proof Photo for this restaurant]

How to do the Secondary Research?Continued…

Next, check if the restaurant name has changed,

If the name has changed then put the new name under "Updated Name".

If a new restaurant has opened in place of the old one then mark the old restaurant as closed and do not cover the new one as it is not the part of your list.

Update all the above mentioned restaurant statuses (Closed/ Address Changed/ Updated Address/ Name Changed/ etc.) in the google sheet provided by the Account Manager.

Step 3:Direct engagement with the Restaurants which are Open/ Functional.

What does Direct Engagement with Restaurants Involve?1. Meet the restaurant owners/ managers and introduce TripAdvisor to them.

2. Convince them to put the TripAdvisor Sticker on their Restaurant's front door, reception desk, or any other place that gets maximum eyeballs from visitors.

3. Once the stickering is done, you will be expected to take pictures of the restaurant along with the sticker (refer stickering video)

4. You will need to upload all the data and pictures from the restaurant location onto “Trip Advisor Restaurant Information Form” in POI Mapper.

How to Approach the Restaurant & Introduce TripAdvisor?Introduce Yourself:

• Hi, I’m from TripAdvisor and I would like to talk to you about a Co-branding Opportunity from TripAdvisor. Do you have 5 minutes to spare?

Introduce TripAdvisor & the Purpose of your Visit:

• TripAdvisor, Inc. is an American travel website company providing reviews of travel-related content. It is headquartered in Needham, Massachusetts and is the largest travel site in the world, with more than 60 million members and over 170 million reviews and opinions of hotels, restaurants, attractions and other travel-related businesses.

• Currently, TripAdvisor operates in 45 countries and have a strong market base for Hotels. Now, it wants to expand its vertical into restaurants as well.

• For this purpose, we are doing a co-branding activity through our marketing interns where they will put a sticker at your door front and click some mandatory pictures and take the necessary details.

How does the Restaurant benefit from this Co-Branding Activity?TripAdvisor is not charging anything to the restaurants to get onboard on their website unlike many

other online portals.

The online visibility for the restaurant will increase as TripAdvisor is present in 45 countries and is a worldwide known brand.

TripAdvisor being an established brand in the hotel sector has a huge customer base which will easily improve the daily footfalls at their associated Restaurants as well.

TripAdvisor will be a one stop online portal for the customers booking a stay at a certain place as they can book a hotel through TripAdvisor and also look out for the restaurants in that specific area.

Being a part of the TripAdvisor Network through this co-branding activity will also enable you to garner much needed Ratings & Reviews from Customers all over the world.

How to convince the restaurant to paste the sticker?You may Follow this Sample Spiel:

Hello,  I am a student working on this internship for TripAdvisor. 

Sir,  your restaurant is listed on our website and we are verifying the data we have on our website of your restaurant.

Having correct data on our website will only enhance your visibility and business as people from all over India and abroad can see your restaurant online. 

All we need to do is put trip advisor sticker on your restaurant which will be a proof that your restaurant has been checked by our team. 

This co-branding activity is absolutely free of cost. By pasting this sticker in your restaurant, the customers visiting the restaurants will get to know that this restaurant is already listed on TripAdvisor and they can also give their reviews. The more good reviews your restaurant will get, the higher will be the ratings of your restaurant on TripAdvisor.

Know the Restaurant Owner’s InterestAfter you are done with the Introduction & Proposal, ask for the permission of the owner to apply the sticker at any one place inside the Restaurant that catches the maximum eyeball. E.g. The Entry gate/ Front Door/ Cash Counter/ Reception Desk.

If Yes, do the Stickering and Record the Details in the “Trip Advisor Restaurant Information Form”

If the owner does not allow for stickering, then politely ask the reason for the same and share the same with your project manager. Also, go the “Non-Stickered Form” on POI Mapper & Update the Restaurant Details with the status – “Not Interested”.

If the Restaurant Agrees to Paste the Stickers…

Install the Stickers…Identify Places with High-Visibility in the Restaurant.

Such as the Restaurant's Front Door, Reception Desk, or any other place that gets maximum eyeballs from visitors. There are two Priority locations however:

Front Door/ Entrance Door, or

Cash Counter (If the front glass door is not available)

Install the Stickers (Contd.)Paste the Sticker at Any One of the Identified Places –

If the Front Entrance door is a Transparent Glass door then use the Front Adhesive Sticker,

If there is no glass door, then use the Back Adhesive Sticker for all other locations. Paste it on wooden/ steel or any other hard surface that the Door/ Cash Counter may have.

Please go through the Stickering Video to learn how to do this Correctly.

Note:

You need to paste only 1 sticker in each restaurant, either Front Adhesive or Back Adhesive.

Collect & Upload Data via POI MapperOnce the Stickering is done, you should to enter the required data through POI Mapper Plus App in the restaurant itself so that it captures the exact latitude and longitude of the restaurant.

1. Login on POIMapper using the credentials provided to you by the Project Manager.

2. Make sure that your Phone Location is ON and change the settings in your account as per the instructions given in the POI Mapper training video.

3. Open the “Trip Advisor Restaurant Information Form” in POI Mapper.

4. Fill the form with the relevant Restaurant Details (Note: There are 3 pages in the form. In

order to go on the next page of the form click on the arrow button which appears on the

top right corner of the app)

Collect & Upload Data via POI Mapper (Contd.)5. Click on the ‘Camera Icon’ inside POI Mapper to Take Pictures of the Stickered Restaurant & Upload the same. You are required to take 5 different pictures for each Restaurant as mentioned below:

i. Close picture of the stickerii. Picture of the sticker from far along with the name of the restaurantiii. Picture of the name of the restaurantiv. Picture of the front page of the menu card just by keeping the menu card beside the stickerv. Picture of the interior of the restaurant

Note: In case it is a Restaurant whose Address has changed slightly, make sure that at least any one of the photos shows the new Address of the Restaurant (Eg. The Restaurant Name Board, or the Menu Card). This will act as the Address Proof for the Updated Address.

Sample Photos: When Sticker is Pasted on Front Door

Close Shot of Sticker Medium Shot of Sticker

Long Shot of Sticker

Sample Photos: When Sticker is Pasted on Front Door

Menu Card Interior of Restaurant

Sample Photos: When Sticker is Pasted on Front Door

Sample Photos: When Sticker is Pasted on Cash Counter

Close Shot of Sticker Long Shot of Sticker

Sample Photos: When Sticker is Pasted on Cash Counter

Sticker with Menu Card

Name of the Restaurant

Interior of Restaurant

Sample Photos: When Sticker is Pasted on Cash Counter

Sample Photos: Address Proof for Restaurants with Slightly Changed Addresses

Restaurant Sign-board with Updated Address

Restaurant Menu Card with Updated Address

Stamp with Updated Address

Record & Share Stickering & Restaurant Details via POI Mapper (Contd.)

◦Once the form is filled, Save it.

◦ Click on “Ready for upload” to upload all the forms, when you have internet connection.  This will finally submit the form filled by you.

◦ After the forms are uploaded, the form goes to “Shared” where you can view the form you have submitted.

◦ In case there’s been a wrong entry, you can make some necessary edits as well. Please refer to the POI Mapper Video to know how all this is to be done in the most efficient manner.

Common Mistakes (made by Students) Resulting in Rejections/ Non-Approval by TripAdvisor Team◦ Incorrect Sticker Location/ Sticker Placement◦ Sticker not pasted correctly (Folded/ Coming out from corners/Wrinkled/ etc.)◦ Wrong TA ID entered◦ Poor Photo Quality – No Clarity◦ Sticker close shot missing◦ Sticker long shot missing◦ Restaurant Address Proof Missing (Needed in case of Relocated Restaurants)◦ Duplicate◦ Fake work

What happens when some of my Uploaded work gets rejected?◦Once the Project Manager receives the Approvals Report from the TripAdvisor Team, he/

she checks all the concerns raised by the Company, to see if there are any that could be resolved by passing it on to the student.

◦ If yes, the Project Manager will first, Ask you (the student who covered that restaurant originally) to resolve the concerns & provide you instructions on how to do that.

◦ In case, you are unable to continue on the project, the concerns raised on your work will be allocated to a new student as a fresh entry.

◦However, in both cases, Your Stipend will be calculated on the basis of the Total Approved Stickers Only (Whether Approved at one shot or Approved after resolving a concern)

Have More Questions?Feel free to Contact your Project Manager or the OysterConnect Team:

Email ID: info@oysterconnect.com Mobile No: 8826466799

Thank You!&

Good Luck!