Triangle AMA - Find Your Fan Factor Deep Dive: 3 Slam Dunk Secrets to Make Them Stop Scrolling and...

Find Your Fan Factor3 Slam Dunk Secrets to Make Them

Stop Scrolling & Start Buying

@MeredithCSP #TriAMA #FanFactor

The Passion Live

THE FAN FACTOR


FANS


Give The Fans What They Want

Focus On Your Fans

WHAT MAKES US A FAN?

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http://tasteofcountry.com

IDENTITY

SELF ESTEEM

ESCAPISM

STATE CHANGE

SENSE OF BELONGING

IT’S NOT ABOUT YOU

✓ Stop Talking

✓ Start Listening

✓ Know Your Fans


Pay Attention✓ #EpicWins

✓ #EpicFails

Ask yourself WHY…


Demographic Profile ✓ Age ✓ Income ✓ Job Title ✓ Location ✓ Experience ✓ Lifestage

Create Fan Personas

Psychographic Profile ✓ Buying motivations ✓ Why do they buy? ✓ Why are they a fan? ✓ Why are they loyal?

Create Fan Personas

Create Fan Personas✓ Identify Needs and Wants

✓ Describe Typical Behaviors

✓ Outline Goals for Purchasing

Creating Fan Personas Requires

Brutal Honesty

Factual vs. Judgemental

Emotional Connection


Authentic Images@MeredithCSP

#TriAMA #FanFactor

Represent Your Fan Personas

Unique Images

Think Outside The Box

Convey Emotion

Use a Wide Variety of Emotions


Snark is an emotion!


Aspirational

Nostalgic@MeredithCSP

#TriAMA #FanFactor

How did you know I felt that way?


One Size Does Not Fit All

Match Your Call to Action to the Fan’s Journey

1. AWARENESS 2. CONSIDERATION 3. decision


GetTalk.at/TAMA

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@MeredithCSP

@MeredithsShoes22

/MeredithCommunications

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Photo via Flickr @RickMcQuinlan

Is Your #FanFactor Livin’ on a Prayer?

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