Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews

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Find Your Fan Factor 3 Slam Dunk Strategies to Rock Online Reviews

Transcript of Find Your Fan Factor: 3 Slam Dunk Secrets to Rock Online Reviews

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Find Your Fan Factor3 Slam Dunk Strategies to Rock Online Reviews

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Zero Moment of Truth

#TheFanFactor @MeredithCSP

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“Welcome to the new era of marketing and service in which your brand is

defined by those who experience it.” ~Brian Solis

#TheFanFactor @MeredithCSP

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Review Platforms

Most popular real estate portal on the web. Accounts for 14% of all real estate related website traffic.

Second most popular real estate website. Easy to add existing client reviews from other sites.

Placesetter.com

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Review Platforms

Most popular consumer review site. Powers Apple Maps’ local business reviews.

Most popular search site for local business listings. Powers Google Maps. Important for Google search rankings.

Placesetter.com

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Review Platforms

Most popular social media site on the web. Most people have a Facebook account.

Most trusted site for online resumes and professional references.

Third most popular real estate portal on the web. Integrates with LinkedIn.

Placesetter.com

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Select Platforms Strategically

✓ SEO - Google+

✓ Consumer Visibility - Facebook or Yelp

✓ Career Focus - LinkedIn

✓ Advertise/Syndicate - Zillow, Trulia, Realtor.com

#TheFanFactor @MeredithCSP

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Strategy #1It’s All About The “ASK”

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Don’t Leave It To Chance

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Ask For The Review, Not The Rating

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Check In Regularly

How are we doing so far?

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Ask Promptly/Timely Manner✓ Ongoing feedback

before closing.

✓ At closing verbally mention and ask for permission.

✓ Same-day send email with links.

✓ Send follow-up email 5 - 7 days later.

#TheFanFactor @MeredithCSP

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Don’t Overwhelm

✓ Give examples

✓ Ask for no more than 1 - 2 reviews

#TheFanFactor @MeredithCSP

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✓ Thank you email with links

✓ Links/badges on website

✓ Links in newsletter

✓ Post links on social media

✓ “Hold” message

✓ Email signature

Make It Easy

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Incentivize For Reviews, But Not For ONLY Good Reviews

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Strategy #2Give to Get on Social Media

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Social Media ReviewsExtraordinary Service, PLUS

Engaging Social Media Presence

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Stop the Vanity Madness!

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What Is a Vanity Post?

✓ No value to the viewer.

✓ Purpose is to shock or get attention.

✓ Idol chatter instead of real communication.

#TheFanFactor @MeredithCSP

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Local Things To Do

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Seasonal Topics

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HGTV Topics

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Local Market News

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Buying/SellingTips

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Just Bought

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Master the Art of the Shout-Out

#TheFanFactor @MeredithCSP

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Feature Your Fans

#TheFanFactor @MeredithCSP

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Give The Gift Of Your Attention✓ Congratulations

✓ Special occasions

✓ Encouragement

✓ Likes & Shares

#TheFanFactor @MeredithCSP

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Typical Approach to Content

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Strategy #3Build a Review Capture System

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Available on Amazon & MeredithSpeaks.com

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Slides Available at Slideshare.net/MeredithOliver

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Text WOW

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Connect With Me!

@MeredithCSP

@MeredithsShoes22

Facebook.com/MeredithCommunications

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What’s Your #FANFACTOR?