Trends in small business marketing -e-mail-social media-blogs-30 minutes
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- 1. Trends in Small Business Marketing: E-mail,Surveys, Events, Social Media and BlogsMatt DavidsonLOGO Dynamicsmatt@logomd.com (804) 241-1152www.growyourbusinesswithcc.comResults of A Failure toKeep a Car in TuneIs It Time To Tune-upwww.slideshare.net/logomdYour Business?
2. Who is Matt Davidson? Small Business Owner, 20 years Involved in Sales for over 27 years as salesperson and sales trainer Known the highs and lows of retail sales What Happened to Save My Business Expanded e-mail marketing with Constant Contact Renewed Commitment to Excellence in Customer ServiceKey Thought: Hope That Things Will Change is Not An AcceptableStrategy Likewise: Doing the same things time after time and not seeing results is anexample of stupidity. 3. Where does Internet fit in to marketing a small business? THE SOCIAL SPECTRUMBuild an AudienceDistinguish Yourself from the CompetitionDIGITAL HUBAWARENESSAggregate social /Public reviews andHOME BASE Hang a digitalweb channelscustomer opinionPublish contentMonitoringshingle Publish / Broadcast across servicesreputation / brandassociationyour messageCUSTOM COMMUNITY PARTICIPATIONENGAGEMENT Branded experience Join the conversation Encourage and Own and control Engage in protectingreward actions content and data and enhancingFoster conversation Co-Publishing and reputation Grow customer base UGCPermission marketing Run promotions Create connection 4. Two Different Approaches-E-mail Marketing4 Copyright 2008 Constant Contact, Inc. 5. Some say, Content is King While Content Needs to be RelativeTo the Audience, By Itself It is Not Complete. Engagement MarketingIs the Way to Build a Business in the 21st Century. 6. Surveys: A Key to Business Growth Customer Satisfaction Market Research Social Media Research Customer Service Enhancement 7. Event Management Sets Your Business Apartfrom Your Competition Every Business Needs to Organize and Promote Events Open House or Product Introduction Special Invitation Only Events for Loyal Customers Community Service Oriented Events that Show You Care Can be Actual Also Can Be Viritual You Develop the EventWe give you the tools to manage it. 8. Where does Internet fit in to marketing a small business? THE SOCIAL SPECTRUMDIGITAL HUBAWARENESSAggregate social /Public reviews andHOME BASE Hang a digitalweb channelscustomer opinionPublish contentMonitoringshingle Publish / Broadcast across servicesreputation / brandassociationyour messageCUSTOM COMMUNITY PARTICIPATIONENGAGEMENT Branded experience Join the conversation Encourage and Own and control Engage in protectingreward actions content and data and enhancingFoster conversation Co-Publishing and reputation Grow customer base UGCPermission marketing Run promotions Create connection 9. Power of Social Media Campaigns Simple Share puts your communication on Social Media Google reads your message and looks for relevant content Google includes your content when searches are made Constant Contact can help you get noticed on FaceBook,Twitter, and LinkedIn 10. Business Blogging for Profit What Business Blogging is Posting Relevant Content About Your Business Overflow from E-mail Communications Opportunity for Engagement, especially with Video What Business Blogging is Not Endless Details of Your Day Political or Religious Platform Opportunity to Attack Your Competition 11. Facebook with PicturesPlaces to Go in Virginia Whats Happening with Imprinted ItemsNothing better than riding down the Chincoteague Channel in our boat 12. Recap and Summary The Internet is here to stay. Better learn to use it effectively. Develop a Strategy and Marketing Content that sets youand your business apart from your competition. Find the Internet Tools that work for you and learn to usethem. E-mail, Surveys, Events, Social Media, and Blogging areall keys to help you implement your Strategy. Low Cost Resources are available to help you grow yourbusiness . Networking Opportunities like the Chamber Seminars either online or with a leader 13. Resources E-Mail Marketing Constant Contactwww.constantcontact.com Options Do it entirely on your own-webinars online Take a free seminar from a local expert E-mail Marketing-Leveraging Social Media (90 minutes) Social Media Made Simple (90 minutes)Matt Davidson E-mail me and request to be added to We Put Your Logo to Work Free Seminars announced on www.growyourbusinesswithcc.com Also offer other seminars, A Marketing Tune-Up, 90 minutes Additional information on www.slideshare.net/logomd Sign up for 60 day free trialportal on my blog Additional award winning support at 866-289-2101 Presentations and Consulting available on request 14. Next Steps--Options Do Nothing Develop A Plan Review this presentation at the following address:www.slideshare.net/logomd Need Help, Contact me (804) 241-1152 firstname.lastname@example.org 15. QUESTIONS? 16. OPPORTUNITYISNOWHERE What do you see? 17. Some People See opportunity is no where 18. Others see OPPORTUNITYISNOWHERE But what they really see is opportunity is now here The choice is yours. Choose wisely.