Patrick Dixon Chairman Global Change Ltd

TheFutureof(Almost)

Everything

Ins8tu8onalBlindness-beyonddataAllleadershipdecisionsaffectedbybias

By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?

90% world live in “emerging markets” China be as restrictive re tobacco as EU?30% of EU students use memory drugs ?my daughter’s life expectancy be >97 ?

By when will90% many retail sales lost in <2 seconds ?

Location be biggest factor in marketing ? 90% world live in “emerging markets”

China be as restrictive re tobacco as EU? 30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?

InGermanyandUK,66%ofgrocerymarketcontrolledbyonly4companies

InGermany37%controlledbydiscounters10grocersacrossEUcapture50%ofallsales

Whatabout2025?

FoodspendfellacrossEuropefrom2000-2012Salesbychainsgrew16%-egnon-fooditemsSalescapacitygrew40%soproduc8vityfell38%increaseincapacityofhypermarkets72%increaseincapacityofdiscountstores

FoodspendfellacrossEurope2000-2012Salesbychainsgrew16%-egnon-foodSalescapacitygrew40%soproducKvityfell38%increaseincapacityofhypermarkets72%increaseincapacityofdiscountstores

EXCITED or BORED

UKonlinegrocerysalesare10KmesthatinGermany6outof10buyfoodonline

Over4000roadhauliersinEU

Goldstandard:

18

By when will90% many retail sales lost in <2 seconds ?

Location be biggest factor in marketing ?90% world live in “emerging markets”

China be as restrictive re tobacco as EU? 30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?

LocaKonMarkeKng

isnextBIGTHING

Talking to customers on journey of life

Death of traditional marketing

90% all global data generated in last 2 years

Sales of canned food in Mexico store = demand for more steel tins in China

Big Data

Little Data often matters

most

By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?90% world live in “emerging markets”

China be as restrictive re tobacco as EU?30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?

85% of world population will be living in emerging

markets in 10 years

Europe Dying 4 couples to produce single great-grand child

1 million over 90 year olds in Italy in 12 years time

Title Text• Body Level One

– Body Level Two

• Body Level Three

– Body Level Four

» Body Level Five

!33

By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?

90% world live in “emerging markets”China be as restrictive re tobacco as EU?

30% of EU students use memory drugs ? my daughter’s life expectancy be >97 ?

$30bn pa1m die

By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?

90% world live in “emerging markets”China be as restrictive re tobacco as EU?

30% of EU students use memory drugs ?my daughter’s life expectancy be >97 ?

>65%spend>65yearsold>1billion>60by2020

Performance

Shift in retail health care from health treatment to life enhancement

•$15bn spend on cosmetic surgery in US (2012)•14.6 million procedures - up 5% in 12 months•6.1 million Botox treatments - up by 8%

Want to look better

Worn out Mitochondria – Energy Boost

R-alpha-lipoic acidAcetyl-L-carnitine

may be

Want to think better

•20% students in US use memory-enhancing drugs

43

• After 20 years - 80% alive v 50% on normal calories - or use Metformin • Less cancer, diabetes, heart disease, strokes, brain decay

Monkeys on diet live longer

By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?

90% world live in “emerging markets” China be as restrictive re tobacco as EU? 30% of EU students use memory drugs ?

my daughter’s life expectancy be >97 ?

1weekevery4

following coronary / stroke using adult stem cells

Repair Heart / Brain with stem cells

ReKnacellsfromadultskincells

Build Nanotech Robots

Less than £1000 per person

Slow or no ageing is a reality

• Rockfish, Turtles, some Whales

• No signs of getting old

Rougheye rockfish (Sebastes aleutianus) — 205 years Aldabra Giant Tortoise — 255 years Lobsters are believed to live 100 or more years Ocean Quahog clam — 405 years

Some animals do not “age” in normal way

40 years old today - 82 projection

Every year adds 3% to pension deficit

40 years old today - 82 projection82 + 5 (middle class)

Every year adds 3% to pension deficit

40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)

Every year adds 3% to pension deficit

40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)97 + 5 (therapies in 30 years)

Every year adds 3% to pension deficit

40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)97 + 5 (therapies in 30 years)102 + 5 (therapies in next 30 years)

Every year adds 3% to pension deficit

40 years old today - 82 projection82 + 5 (middle class) 87 + 10 (1 year in 4: 40 years)97 + 5 (therapies in 30 years)102 + 5 (therapies in next 30 years)107 ??

Every year adds 3% to pension deficit

By when will90% many retail sales lost in <2 seconds ? Location be biggest factor in marketing ?

90% world live in “emerging markets” China be as restrictive re tobacco as EU?30% of EU students use memory drugs ?my daughter’s life expectancy be >97 ?

Patrick Dixon Chairman Global Change Ltd

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globalchange.com @patrickdixon

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