Trends in Fish and Seafood in Europe

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Trends in Fish and Seafood in EuropeSeafood ExPo Global 20/04/2015Wiebke Schoon, ANALYST, EUROMONITOR INTERNATIONAL

Euromonitor International#1Global provider of Strategic Market Intelligence12 Regional offices - 800+ analysts in 80 countries Cross-country comparable data and analysis Consumer focused industries, countries and consumers5 - 10 year forecasts with matching trend analysisAll retail channels coveredSubscription services, reports and consultingAbout Euromonitor InternationalEuromonitor internationalLondon

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Euromonitor International#2Market overviewtrends & developmentsFuture outlook

Euromonitor International#3Fresh Fish and Seafood in Western EuropeMarket OverView Fresh Fish & Seafood 78%Fish 8%Crustaceans14%Molluscs and Cephalopods

*Volume sales, Western Europe, 2014

Euromonitor International#4Industry statistics reports: Production + Imports Exports = Apparent Consumption

Euromonitor tracks:Total consumption by end consumer

Euromonitor Fresh Food vs. Trade and Production StatisticsMarket OverView Euromonitor International#5Sales of Fresh Fish and Seafood in Western Europe in 2014Market overviewWestern EuropeTotal Volume Sales5,869,000 tonnes Euromonitor International#6What Are the Drivers for Consumption of Fish and Seafood?Market overview

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Euromonitor International#7Fresh Fish and Seafood Volume Sales Decline Slowing DownMarket overview Euromonitor International#8Market overviewFresh Fish and Seafood Consumption Remains Low Euromonitor International#9Fresh Meat Consumption is Much HigherMARKET OVERVIEW Euromonitor International#10Decline for Packaged Fish and Seafood Slowing DownMarket overview Euromonitor International#11Packaged Processed Fish Most Popular in GermanyMarket Overview52%43%24%48%36%% Packaged fish of total (fresh and packaged) fish and seafood volume sales (excl. institutional sales)

Euromonitor International#12Fresh Fish Stronger in Western Europe OverallMarket OverView Euromonitor International#13Market overviewTrends in Fish and Seafood Future outlook

Euromonitor International#14trends & developmentsEthical Labels Going Strong Euromonitor International#15Tracking Can Help Consumers with Responsible Consumptiontrends & developments

Euromonitor International#16Fish Oil/Omega Fatty Acids Supplements Around the Worldtrends & developments

Euromonitor International#17Protein Intake Becoming Increasingly ImportantTrends & Developments

Euromonitor International#18Convenience is the New Mantra for Packagingtrends & developmentsPackaging can help reduce perceived difficulty of preparing fishIn shelf stable fish and seafood, plastic containers convey freshness and higher quality

Euromonitor International#19The Impact of Distribution Case Study Germany

trends & developmentsPhoto: Chilled fish refrigerator Lidl, Germany

Euromonitor International#20Market overviewtrends & developmentsFuture outlook

Euromonitor International#21Fish and Seafood to Benefit from Economic RecoveryFuture outlook Euromonitor International#22Frozen Fish Drives Volume Growth in Packaged Fish and SeafoodFuture outlook Euromonitor International#23Mixed Outlook for Fresh and Packaged Fish and Seafood Future outlook Euromonitor International#24Five Key Takeaways: Success Factors for Fish and SeafoodFuture outlook Euromonitor International#25Wiebke Schoon| Research Analyst Food and Nutrition

Thank you for listening Euromonitor International#26