Trends Changing Philanthropy in CanadaOFFORD GROUP | MAY, 2015

Charitable Sector in Canada

2001 2012 2014 Estimate

Religion $5.47

Religion $7.21

Religion $8.00

Welfare $3.23

Welfare $6.51

Welfare $6.90

Health $2.53

Health $5.12

Health $5.60

Education $2.10

Education $3.49

Education $3.90

Arts & Culture $0.70

Arts & Culture $0.93

Arts & Culture $1.00

Religion Welfare HealthEducation Arts & Culture

2001$14.03B

2012$23.26B

2014 Estimate*$25.40B

$ in Billions

*Imagine Canada estimates an annualized market growth of 5% for 2013 and 2014

The Division of the Charitable Sector

2001 2012 2014 Estimate

Religion

Welfare

Health

Education

Arts/Culture 5% 4% 4%

15%

18%

23%

38%

15%

22%

27%

31%

15%

22%

27%

31%

*Imagine Canada estimates an annualized market growth of 5% for 2013 and 2014

Trends changing philanthropyin Canada

Donor activism will create a new paradigm for fundraising

And bigger giving too

Communitieswill be deliberately built

Engagement will spark transformative ideas/initiatives

BIG campaigns demand BIG impact. Money is the means, not the ends

Charities will need to be creativeto find andkeep stellar fundraisers

BIG data will inform tactics – and results

Proposals will invite, not persuade

Technology and social media will change fundraising – but not in the way we expect

Donors from all generations will need to work together

Passion will drive change

Public trust and a distinctive brand will be imperative

PUBLIC TRUST

?Questions

Thank youNicholas Offord, President Offord Group

offordgroup.com