The Changing Face of Philanthropy

Jocelyn HarmonMarketing for Nonprofits

Where are we now?

1,280,739U.S. Nonprofits

Welcome to fundraising 2012 style!

What’s a nonprofit to do?

3 Trends to Watch

1. Donors are looking for you online!

$20,000,000,000+Online Giving in 2010

And it’s growing!

Major donors give online

But it’s still only a slice of the pie

BE STRATEGIC

Step 1: Your website is your home base

Step 2: Build a great email list

Which List Would You Sign Up For?

1. Collect email addresses on your website

2. Leverage offline communications

E-mail ask on a direct mail reply or insertSeparate mailing – postcard or PURL mailings

and events!

3. Engage in online advocacy

Engage in online advocacy

4. Get found in Search

Organic Results

Paid Ads

5. Do a list swap or chaperoned email

6. Leverage social networks

Twitter

Video

Mobile

6,200,000,000The number of cell phone

subscriptions in 2012

Mastering Mobile – 3 Options

• Text to Give• Smart phone apps• Mobile Websites

Questions for you?

• What are your online fundraising goals? • How can you use technology to raise more

money, acquire new donors and retain the ones you have?

• What is your staff capacity for managing new media?

• Do you have the basics in place, i.e. is your website and email list up to snuff?

2. Your Donors are Fundraisers!

Razoo

Rally

Causes

Wealthy School Revolution

Questions for you

• Who are your donor fundraisers?• How are you enabling your best fundraisers to

raise funds for you?• How are you staying connected to these

evangelists for your cause who are connected to each other but aren’t connected to you?

3. Donor’s want to Personalize Their Giving Experiences.

Donor’s Choose

Care2

Global Giving

Oxfam Unwrapped

Questions for you

• How are you personalizing the giving experience for your donors by giving them options for how they express their generosity?

• How are you drawing your donors closer to you by making them feel like the special, valuable and unique individuals they are?