Trends and Innovation
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Transcript of Trends and Innovation
TRENDS & INNOVATIONThe perfect match
@ dianavcarrico
DIANA V. CARRIÇOCreative director of LPDESIGN - Lisbon
Visual / Trend researcher
Corporate board member of ICAF.org - Washington DC
ABOUT ME
MY GOALS
[ ]EXPLAIN HOW TRENDS WORK
VISUALIZE INSIGHTS CONDUCT A TREND RESEARCH > INNOVATION
SHARE MY TREND RESEARCH ON CONTEMPORARY DESIGN
INSPIRE YOU
TRENDS ARE STORIES.What’s next? where are the clues?
FADS [ SHORT TRENDS THAT COULDN’T SURVIVE
THROUGH TIME BECAUSE THERE WAS NO LIFESTYLE THAT COULD FEED THEM.]
TRENDS BODY STRUCTURE
ECONOMY
TECHNOLOGY
SOCIETY
WH
AT D
RIV
ES T
REN
DS
WORK
CONSUME &CREATE
REAL TRENDSPLAY
MIC
RO
EXP
RES
SIO
NS
AND
BEH
AVIO
UR
S
OUR JOB: TO DRIVE THESE FORCES INTO INNOVATION.
WESTERN CRISIS (IDENTITY)It’s all about a matter of culture identity.
HOW WILL WE LIVE?HOW WILL WE GET AROUND?
WHERE WILL WE LIVE?
FORECASTING, HAS LIMITATIONS.It limits the view of future.
WE ARE USING OLD STRATEGIES UNDER NEW RULES.WE HAVE TO SYNCH. REWIRE.
PEOPLE ARE THE DEVICE.
VISUAL RESEARCH (COOL HUNTING, IN A FANCY NAME)It’s all about perceptions that are transformed into behaviours
that can lead us to certain patterns.
VISUAL (EXPRESSIVE) RESEARCHBE A FILM-DIRECTOR.
MOTIVES STORY JOURNEY ][BACK-STAGE - why&how you see it.
FRONT-STAGE - what you see.
PLACES PEOPLE PROJECTS PLANS
PLACES PEOPLE
PROJECTS PLANS
TO MONITOR HOT SPOTS, ANALYSE ARCHITECTURAL FEATURES,ETHNOGRAPHIC LANDSCAPE.
PLACES
MACRO MICROEXTERNAL
EXPRESSIONSREAL HUMAN
ESSENCE
ANALYSE PEOPLE BEHAVIOURAL COMMUNICATION CODESOR AESTHETIC SUGGESTIONS.
PEOPLE
Low touch Analysis
High touch Expression
KINESIOLOGYSTUDY OF THE PRINCIPLES OF
MECHANICS AND ANATOMY IN
RELATION TO HUMAN MOVEMENT.
Low impactindividual
High impact social
PROXEMICSSTUDY OF THE SPACIAL REQUIREMENTS
OF HUMANS AND ANIMALS AND THE
IMPACT OF BEHAVIOUR, COMMUNICATION AND SOCIAL
INTERACTION
SURRENDER OF PERSONAL SPACENECESSITY IS THE CAUSE.
AESTHETIC SUGGESTIONSHEY, I’M HERE. I WANT TO BE NOTICED.
BUSINESS PERSPECTIVEIDENTIFY USERS / POTENTIAL TARGETS
LOVERSCYCLERS
ARTISTS BUSINESSPEOPLE
ORIGINAL OR INTENTIONAL IDEAS THAT TRANSLATEINTO ART, FILMS, BOOKS, CONCERTS AND SO ON.
PLANS
SHORT MOVIES, STREET FILMING, MICRO GREAT TALENTS.
MICRO PROJECTS THAT SHAPE BEHAVIOUR.HOW CITY TERRITORY IS CHANGING AND HOW PEOPLE WILL BEHAVE BECAUSE OF IT.
PROJECTS
IF YOU PLAN A CITY AROUND ROADS, YOU’LL GET MORE CARS.
IF YOU PLAN A CITY AROUND PARKS, PEOPLE WILL ADAPT.
(MINI) SOCIAL AUTOPSYA TRIP TO BACK-STAGE
WHY ARE VAMPIRES FASHION?
IT’S NOT THE END, ALTERNATIVE REALITY
ENHANCEMENT OF HUMAN POWERS
MISTERY & COMPULSION
WHAT ABOUT MOBILE PHONES?
DO NOT DISTURB, PLEASE.
BE INFORMED & SHARE.
BE (DIS)CONNECTED
AND SOCIAL NETWORKS?
FIT INTO SOCIETY
SAY HOW COOL YOU ARE
SENSE OF SHARING
EGO FEEDING
THEN NOW NEXT
ATTENTION TO CODES & SIGNALSSEE / ANALYSE THE EVOLUTION THROUGH TIME.
OBSERVE INSIGHT / ASK
TRANSFORM
WHAT’S OUR JOB?
BE INSPIRED / USE INTUITION
WHAT REAL TRENDS ARE WE MISSING?
ADVANCED AGE
EGO FEEDING
RETURN TO ROOTS
ROBINHOODECONOMY
CITY LOVE
gelatobaby.com
NOMADISM LIFE
PLAY LAND
BETTER WORLD
(DIS)CONNECTED
TO LAND& RELAX
RE-ADJUSTMENT
RE-ADJUSTMENT OF RESOURCES
RE-ADJUSTMENT OF LIFESTYLE
RE-ADJUSTMENT OF COMMUNICATION
IRONY & ANGER
HOWEVER...THE HUMAN-BEING IS TRICKY.
FOR EACH TRENDTHERE IS AN EQUAL OPPOSITE ONE.
ADVANCED AGE JOBLESS YOUTH
EGO FEEDING JOIN ME
RETURN TO ROOTS BACK TO FUTURE
ROBINHOOD ECONOMY [M]ECONOMY
CITY LOVE RURAL MOVEMENT
NOMADISM STAYCATIONS
PLAY LAND
[DIS]CONNECTED [UN]CONNECTED
READJUSTMENT ADAPT
TO LAND & RELAX
BETTER WORLD IRONY & ANGER
US THEM
WHAT TRIGGERS THIS?HUMAN DESIRE TO BE UNIQUE
‘you do this... so we do that.’
BUT CAN TWO OPPOSITE TRENDS CO-EXIST?YES THEY CAN. AND IT MEANS SOMETHING.
SHIFT AND RE-ADJUSTMENTOF SOCIETY TO MEET BALANCE.
A GLIMPSE INTO CONTEMPORARY TRENDSWITH FOCUS ON PRODUCT DESIGN
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
HI TECH
LOW TECH
EMO
TION
RAT
ION
ALIT
Y
LINKED TO LOW TOUCH
LINKED TO HIGH TOUCH
ANALYSIS / LOGIC
EXPRESSION / INTUITION
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
PHILIP STARCK'S FLOS GUN 2008 COLLECTION
FLYING CARPET - EMILIANA DESIGN STUDIO
PHILIPPE NIGRO
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
WARDROM, PAULA STUDIO
REVERSIBLE DESTINY, TOKIO
PORTABLE BUSINESSES / HOUSES
THE FLOW MARKET, NEXT GENERATION LUXURY
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
MARIKO CARANDANG, VIA ETSY.COM
DIGITAL CRAFTWORK
ZAHA HADID
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
DROOGFOSSILE STORE UNIT
DESIGN FACTORY
MOBILICARTONE.IT
ANNE DEMEULEMEESTER’S STORE
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
BY PRODUCT TANK
BY PRODUCT TANK
BY PRODUCT TANK
MUJI
IKEA
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
NAOTO FUKASAWA
CLEMENS AUER
SAM HECHT
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
TORD BOONTJE
IBRID KIDS COLLECTION
MATALI CRASSETANTOINE ET MANUEL
DOMESTIC.FR
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
FERRAN ADRIÁ ENIVRANCE
DIOR CHANEL FENDI
HI TECH
LOW TECH
EMO
TION
Hybrid
Sustainable Design
SuperFlat
NoFrills
Minimal Design
Art4Sale
Classic Reloaded
RAT
ION
ALIT
Y
Emotional DesignSurprise Effect
ZANOTTA IKEA
KARTELL, FERRUCCIO LAVIANI
DALI DECALS
PANDORA DESIGNDROOG DESIGN
TRENDS RESEARCH MUST FEED INNOVATION.
DEFINE THE RESEARCH OBJECTIVES
WHICH THEME ARE YOU WORKING AT?( NEW PRODUCT? SERVICE? RE-BRANDING? )
MAP THE AREA WHERE YOU WILL BE WORKING ON.
FIND INSIGHTS (4P) AND ANALYSE DETAILS & SIGNS.
DEFINE A PERSONA THAT SHOWS YOUR POTENTIAL USER.
CREATE A TRENDBOOK / MOODBOARD TO SHOW HOW THE STORY FLOWS.
DEFINE DEADLINES.
LAST THOUGHTS
AVOID THE COOL TRAP.
YOU CAN’T BE A SWIMMER IF YOU DON’T GET INTO THE POOL.
THANK YOU & BE IN TOUCH!Say hello : [email protected] me on twitter : @dianavcarrico
THANK YOU NOTE
Thank you to all the people that indirectly colaborated with me in this presentation. Many of you I don’t know in person
but I already love what you do and it served as an inspiration source to this presentation.
Film & Photo Sources:
1st slide film
2nd slide film
4th slide film
24th slide film
Last slide film
Gelatobaby flickr gallery
Clemens Auer lamp supplier
Clemens Auer
Above - street artist
Advanced Style Blog
The Lisbon Tailor
If I forgot to mention any source, I didn’t mean it,so please feel free to send an e-mail to remind me!