Créé par les jeunes, pour les jeunes.2012 / 2013

TRENDS

INSIDE THE ISSUE 03

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Editor’s Note

Montreal: Forever Fashionable!

Urban Style: Real Girls, Real Fashion

Vintage: It Could Be Your Style!

Get the Most For Your Money

Fabulous Fall Looks

In the Spotlight

TREnDS

Clothing by Annex Vintage

Under the guidance of Natalie Valle and Catherine Gareau (TREnDS 2012-13 Executive Members)

TREnDS Montreal and the girls of TREnDS 2012-13 would like to specially thank the following young women who inspired them greatly in the creation of this magazine: Shanice Yarde, Aurélie Tzeuton Nya and Erika Peter (guest speakers). We would also like to thank Villa Maria High School for always support-ing our cause.

CONTRIBUTORS

WRITERS

Alice ReiterCat ForliniGemma LavoieKimia OusiaLily LaiSandrine Masella

EDITOR

Hélène Hussain

GRAPHIC DESIGNER

Andrea Cavaleri

PHOTOSHOOT COORDINATOR

Rhea Vaz

PHOTOGRAPHER

Sokhna Fatim Niang (SunShine Pictures)

MUA & HAIR STYLIST

Tiziana Birlain

REVISER

Lise Hussain

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EDITOR’S NOTE

My obsession with style, as it relates to feminin-ity, began in the food court of the Eaton Centre Montreal, while having lunch one afternoon with, of all people, my Dad. What started as a heated dis-cussion over the inappropriateness of my leggings, transformed into an eye opening exchange on the male reaction to the way women dress (awkward coming from my Dad!) and a self-examination of what it meant to me to be a young lady. Who would have thought that that conversation would have changed my world, opening my eyes to two things: firstly, Dads’ secret, and valuable, insight into the way members of the opposite sex view us, and sec-ondly, the fact that Dads care way more than we think about the way we their daughters dress.

Needless to say TREnDS, by extension became my obsession; just the outlet I needed to explore femininity and beauty while learning more about my personal taste and what I wanted to say about myself through my style. To the young woman reading this magazine, as a young lady, bombarded with everyone else’s opinion of what it means to be sexy, independent and beautiful, I encourage you to decide the type of woman you would like to be. Write it down somewhere, post it on your bedroom (or facebook) wall, shout it to the heavens; what-ever you do, keep that woman in mind and con-stantly work towards becoming her. Then, carefully choose role models that each embody one or two of those qualities that you have chosen, the key be-ing to choose different women for different attrib-utes, because no one woman is perfect. I will leave TREnDS having done just that: learnt the woman I aim to be and aware of the role models I choose in order to become her.

I could not be happier with the work the girls have done this year. The most amazing group of young women their age that I have ever met, they have taught me to not be afraid to put myself out there and shine, despite my unique way of viewing the world. I am confident that with young women like them, we are one step closer to breaking down paradigms that limit girls and women in today’s world.

Always remember: beauty is complex (a unique combination of your intellectual, social, physical, emotional and spiritual dimensions) and fashion is your introductory statement to the world, an in-vitation to explore your other dimensions. What does your statement say about the real you?

EDITOR’S YOUTUBE PICKS

The Sexy Lie: Caroline Heldman at TEDxYouth, SanDiego

Looks aren’t everything. Believe me, I’m a model: Cameron Russell at TEDxMidAtlantic

Hélène x

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Montreal is world renowned for its eclectic and daring yet chic style. This sophistication is rooted in many years of fashion history. In fact, many of the popular stores that line Montreal’s streets are native to Quebec and Montreal, including Simons, Aldo, Le Chateau, Browns, Ogilvy and Holt Ren-frew.

Simons started out as a dry goods store selling imported goods in Quebec City. It was opened by John Simons in 1840, who was later succeeded by various family members. In 1952, it was trans-formed into a specialty fashion retailer, hence its modern format. It continued to expand to 8 stores, with the first one in Montreal opening in 1999 on Ste Catherine’s Street where it still stands today.

Other large fashion retailers Ogilvy and Holt Renfrew were both founded over 100 years ago and are still fixtures of downtown Montreal. Ogilvy, founded in 1866, is famous for its prestigious luxu-ry brands and its Christmas display. Holt Renfrew first opened its Montreal store in 1910 and carries many international brands.

MONTREAL: FOREVER FASHIONABLE!

by Gemma Lavoie

Last but certainly not least, Aldo, a shoe and ac-cessories store, opened its first free standing store on Ste Catherine’s street in 1978. The company continued to grow, opening dozens of new stores including its first American store in 1993. The com-pany’s success continues, expanding to over 1000 stores in over 65 countries today.

Given this plethora of inspiration, it is not sur-prising that Montreal women are known for their unique sense of style. I therefore challenge you to be inspired by our city’s fashion landscape while viewing fashion as an expression of yourself. Don’t be afraid to draw from the old, try something new and embrace your OWN style!

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During the Festival Mode & Design 2013, I went on a search through the city with one goal: to find young women who have successfully managed to maintain their own personal style while still dressing with dignity. The following young women stood out for their fashion forward, and well put-together sense of style. Their affordable outfits express their personal styles while inspiring young ladies to dress tastefully, incorporate their personality into every outfit and to save on spending big bucks on overpriced pieces!

by Kimia Ousia“People compliment me on my style all the time”

- Elvie

URBAN STYLE: REAL GIRLS, REAL FASHION

“Everything I’m wearing is from forever 21”

- Sabrina

“This used to be my Mom’s top. I thought it was really cute, and vintage”

- Kiana, 14

“My style is girly-casual” - Jennifer, 15

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It’s easy to see that as a society, we are inclined to romanticize the past. With so many stories on television and the big screen set in bygone eras, it is clear that we often become nostalgic, even about times before we were born. And what better way is there to appreciate the past than to express your nostalgia with vintage clothing?

The resurgence of the popularity of buying vin-tage or second-hand clothing began in the 1990s as celebrities and models embraced the fashions of previous decades. Period pieces in television and film have also contributed to the prevalence of vin-tage, allowing us to appreciate the styles of clothing from past times.

Montreal has long been a city associated with fashion. It is no surprise, then, that our city has many vintage stores, located mostly in the Plateau area.

One of the best known of these stores – voted #1 vintage store in Montreal by Cult MTL readers – is Annex Vintage in Mile End, carrying vintage clothing from a variety of time periods. The owner, Geneviève, said that she opened her store ten years ago motivated by her interests in thrifting in unu-sual places and in clothing in general.

VINTAGE:IT COULD BE YOUR STYLE!

by Alice Reiter

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Annex Vintage started out as the only shop in the area selling exclusively vintage-style clothing. As the neighbourhood acquired more stores of a similar concept, Annex became increasingly popu-lar, focusing on themes and trends that appeal to the modern fashionable individual. Of Montreal’s love for vintage, Geneviève said that she attributes this simply to the creativity of the community; that people here have a unique way of dressing and an individual sense of style.

For young girls developing their personal style, finding vintage clothes is a great way to experiment with different materials, patterns and cuts and to explore the world of fashion from years past. From Geneviève’s perspective, it is important to follow your instincts and to not always look to other peo-ple. Being inspired by others is a good way to start but finding your own look is what really makes your style yours.

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GET THE MOST FOR YOUR MONEY! Cat’s Top 5 Drugstore Dupe Productsby Cat Forlini

Maybelline Dream Lumi Touch Highlighter & Concealer…Dupe for YSL Radiant Touch

Use the Lumi Touch on the brow bone as well as underneath the eyes to brighten up your look!

Maybelline Eye Studio Color Tattoo in Barely Branded… Dupe for MAC Bare Study Paint Pot

This eye shadow is perfect for everyday looks to add a subtle shimmer to the lids!

L’Oreal Infallible Iced Latter Eye Shadow… Dupe for Stila Kitten Eye Shadow

This eye shadow can be used at the tear ducts to brighten up the eye!

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Photo Credit: MAC Lipstick in Blankety: http://beautysalonpins.com/2013/02/21/mac-blankety-the-best-nude-lip/ . L’Oreal Colour Riche Lipstick in Fairest Nude: http://makeup.allwomenstalk.com/best-nude-lipsticks . Deborah Lippmann Glitter In The Air Nail Polish: http://www.nailpolishcanada.com/products/glitter-in-the-air-by-deborah-lippmann.html . 430 Revlon Whimsical Nail Polish: http://www.saleevent.ca/image/cache/data/product/main/430-whimsical-revlon-nail-enamel-600x600.jpg . MAC Paint Pot in Bare Study: http://it.paperblog.com/review-mac-paint-pot-in-bare-study-1458108/ . Maybelline Color Tattoo Metal Eyeshadow in Barely Branded: http://www.temptalia.com/maybelline-barely-branded-color-tattoo-metal-eyeshadow-review-photos-swatches . Stila Eye-shadow in Kitten: http://www.sephora.com/productimages/sku/s1330281-main-hero.jpg . L’Oreal Infallible Eyeshadow in Iced Latte: http://www.drugstore.com/loreal-infallible-eyeshadow-iced-latte/qxp389229 . Yves Saint Laurent TOUCHE ÉCLAT Radiant Touch: http://www.sephora.com/touche-eclat-radiant-touch-P218431 . Maybelline Dream Lumi Touch Highlighting Concealer: http://www.carlisa.ro/img/produse/1-15000/612/Corector-Maybelline-Lumi-Touch.jpg

Revlon’s Whimsical Nail Polish… Dupe for Deborah Lippmann’s Glitter In The Air Nail Polish

With a few coats, Revlon’s Whimsical nail polish could pass for Deborah Lippmann’s Glitter in the Air polish!

L’Oreal Fairest Nude Lip Stick… Dupe for Mac Blankety Lip Stick

This is a great everyday go-to nude lip color, and at its lower price is definitely worth a try!

Shopping for beauty products at local drugstores is a fun way to experiment with different styles with-out worrying too much about breaking a budget, especially considering that there are often sales on products that are affordable even at regular price! Get the bang out of your buck with dupes!

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FABULOUS FALL LOOKSby Sandrine Masella

MONTREAL –School is starting just as Fall is upon us. Let’s take a look at what’s new in fashion this season to start the year off on the right foot. These styles are perfect for every day of the week, and sometimes for dressier occasions, while still being classy and most importantly, age-appropriate.

MONDAY TUESDAY WEDNESDAY

Knit tops are definitely trending this fall. This grey sweater from American Eagle is warm enough for colder weather- while still being stylish.

While skinny jeans are always in style, this coral Forever 21 pair is definitely special to this season- a great option for a fun and casual look.

Neutral-colored shoes are perfect with any outfit, and these brown flats with gold accessories from ALDO will be lifesavers during the school year.

*All images included in this article were taken from the relevant websites for American Eagle, Forever 21, Aldo, H&M, Brandy Melville and Browns.

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THURSDAY

SATURDAY

FRIDAY

SUNDAY

Who can forget about lace? This beige top from H&M looks great with jeans, for a simple look, or a nice black skirt for a more dressed-up look.

Don’t forget to accessorize! The new must-haves are gold accessories. This bold necklace from ALDO is the perfect accessory to take any outfit a step further.

What’s better than a flowery-patterned skirt to embrace the last few warm days of the year? This colorful Brandy Melville skirt works great to remember the summer in style. Pair with a great pair of leggings for a complete look! style. Pair with a great pair of leggings for a complete look!

Fall weather sometimes calls for boots! These beige booties from Browns have small heels to dress up your outfit and make the cold weather a little more enjoyable.

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IN THE SPOTLIGHT

When it comes to uniqueness in fashion Montreal is the Canadi-an city to turn to. Street style here can be described as uncompro-misingly eclectic, a characteristic Montreal women certainly em-brace with confidence. The young Montreal fashionista to admire knows herself well and therefore exudes creativity in her choice of personal style. She explores the world of fashion in order to use it as a tool for her own self-expression. She is definitely not afraid to stand out from the crowd, her personal style allowing her to stay true to her cultural roots, respect her body and take creative risks, while still looking fabulous! Meet Faridath Dibousse, one such Montrealer and a leader among her peers…

Not only has this amazing young lady managed to juggle school, work and extra curricular responsibilities (she is a great dancer!) but she has ex-celled in all three areas. She has fur-thermore found the time to explore her passions for fashion and makeup, establishing herself as a freelance fashion consultant and a self-taught makeup-artist.

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TELL US A BIT ABOUT YOUR LOVE AFFAIR WITH THE WORLD OF FASHION (CLOTHES AND MAKEUP)? HOW DID IT START? 

I have always been attracted to fashion. When I was 6, since I didn’t know how to sew, I took my plastic dolls and pinned some fabric into them to make them clothes. I was easily bored with their standard clothing and found that my way was the easiest and fastest one. While a teenager, I wanted to be a designer, bringing drawn designs to life on a model, but I ended up doing a Bachelor’s degree in Management instead, as my parents would only let me do a “serious” degree abroad. I was still drawn to fashion and started following bloggers to keep up with trends, owning my fashion blog and later opening Young & Fierce, an online fashion store. Contrary to fashion, I hated makeup before. I hated the idea of powdering my face and hated the fact that my mom would spend hours and hours just putting makeup on her face. Then I got severe acne and looked to makeup as a solution. That’s how it all started.

WE UNDERSTAND THAT YOU ARE COMPLETELY SELF-TAUGHT…

My first real photo shoot was back in 2011 for an organization called Talented African Generation. I had to do African-inspired artistic makeup for sev-en models, males included. It was a big challenge for me as I had never really done a photo shoot or that kind of artistic makeup, but I researched a lot, practiced a lot and the pictures ended up being better than I expected. Since then I have improved by trying lots of different techniques by myself to come up with ways to do what I had in my mind. I never took a class or did a degree in makeup or aesthetics and I learned some stuff on YouTube. So yes, I am completely self-taught.

WHAT ABOUT MAKEUP FASCINATES YOU?

With beauty makeup, the power to bring confi-dence and happiness to a woman. The very mo-ment they look into the mirror when I am done “dressing up” their faces, they realize that they ARE beautiful. Consequently their whole body and fa-cial expression change as if they have awakened in paradise and now are powerful to reach their goals. It is always amazing for me to see them react to my work and I feel blessed to be the source of a happy moment in their lives. With artistic makeup, it is the power to create a multi-dimensional piece of art, something beyond a painting and beyond fan-tasies, drawings or movies: something real yet as-tonishing.

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WHAT ADVICE CAN YOU OFFER TO OTHER YOUNG GIRLS WHO WISH TO EXPLORE THE WORLD OF MAKEUP?

Do it your way and keep practicing! Practice makes perfect. There is no right or wrong way, there is your way.

DO YOU FEEL LIKE YOUR MAKEUP WORK HAS EMPOWERED YOU? HAS IT ALLOWED YOU TO EMPOWER OTHER WOMEN?

Yes it has empowered me on different levels. I am now able to leave people in awe with themselves and thus give happiness and excitement to other women. I am now able to give myself that excite-ment too. Some people find confidence in alcohol, heels, attire, or intelligence; I am able to give wom-en that strength and power they need due to how they feel.

WHAT MOTIVATES YOU TO KEEP LEARNING AND GROWING AS A MAKEUP ARTIST?

There is a quote that says, “There is always going to be someone prettier than you, smarter than you, funnier than you, skinnier than you...” In the same way, there is always going to be a makeup artist that will be more talented, more knowledgeable or bet-ter equipped. That’s what keeps me working and growing, since I get inspired from all those people, their work and their stories. There will always be a picture/sound/view that will make you want to try out something new. It is a never-ending learning/doing process.

WHAT PLANS DO YOU HAVE FOR FURTHERDEVELOPING YOURSELF AS A MAKEUP ARTIST?

Well I recently went to Washington for my first workshop with two celebrity makeup artists: Ren-ny Vasquez and Tatiana Ward, two makeup artists that I’ve admired for quite some time now. Renny works with Brandy, Gabrielle Union, BET chan-nel to name a few while Tatiana is now the official MUA of Nicki Minaj and went from being a You-Tube guru to a celebrity MUA. I even got to see Oprah’s offical MUA! Going to workshops like that, learning from the people who truly inspire me and doing more shoots and contracts, that’s what I will be doing in order to grow moving forward. WHICH BEAUTY TREND ARE YOU LOVING RIGHT NOW?

Lighter brows. More and more women are shaping their brows. However, when it’s too dark, it over-powers your features. So I am loving the one-tone-lighter brows to make the whole face look soft and flawless.

WHAT IS THE ONE MAKEUP PRODUCT THAT YOU WOULD NOT BE ABLE TO DO WITHOUT?

Foundation

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AT TRENDS WE CONSIDER FASHION, IN ALL ITS FACETS, A POWERFUL TOOL TO ADDRESS ISSUES RELATED TO YOUNG GIRLS. WHAT DOES FASHION MEAN TO YOU? DO YOU SEE IT AS POWERFUL?

Fashion to me the way you present yourself to the world. The way someone would guess your personality without you even having to say a word; the way you express yourself in the spur of the moment. It’s a powerful tool young girls can use to tune their image, their self-acceptance and self-confidence.

AND WHAT DO YOU FEEL FASHION SHOULD MEAN TO A YOUNG GIRL?

To a young girl, fashion should be the unspoken voice; I am a part of what I wear. Remembering that is the key.

FARIDATH’S FAVS

5 Basic things every young woman should have in her makeup kit: A concealer, a lip product (lipstick, coloured lip balm, gloss or lip stain, whichever is your preference), a foundation/cream/powder, a blush/bronzer and a liner (lip or eye).

WHAT ADVICE DO YOU HAVE TO OFFER TO YOUNG GIRLS ABOUT EXPLORING THEIR OWN PERSONAL SENSE OF STYLE DESPITE THE SOCIAL PRESSURES THEY ARE CONSTANTLY FACED WITH?

Look for what fits you truly. That is the sole advice every girl and woman needs.

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Our mission:To participate in the “fashion for change” movement and revolutionize teen culture by educating young girls on the realities of the fashion industry. We do this by promoting a healthy definition of beauty and by helping them explore their creativity and individuality through the creation of their own personal style.

TREnDS is a program designed to equip teens with basic knowledge on the creative, business and social dimensions of fashion.

The Montreal TREnDS Chapter offers participating teens opportunities to meet with professionals from the field, to participate in hands-on workshops, and to organize annual awareness-raising events.

The activities are meant to provide teens with the skills, knowledge and self-confidence they need to make choices about their own style and share their views on trends influencing teens with fashion and media professionals.

• A project FOR TEENS BY TEENS• From its beginning in 2004, TREnDS has responded to teen girls’

intuition that fashion is about individuality and personality, nothypersexuality and imitation.

• TREnDS responds to unreasonable expectations placed on teen girls tobe someone they are not.

• TREnDS challenges teen girls to understand the fashion industry so asto be confident consumers and advocates for teen-friendly fashion.

Our vision:To become a respected voice in the fashion world and to provide a forum for young girls to address the media and the fashion world.

Our values: Personality, confidence, friendship, respect, beauty, dialogue/communication and youthfulness

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