The Future of Living Room Entertainment

By Jamies Yam

Table of Content   Introduction    Goal  and  Process    Questions  considering    Key  Trend  

  “Smart  TV”      Home  theatre  “Sound  system”    Home  theatre  “Visual”    Live  streaming/  Online  rental    Connectivity  with  mobile  devices  

  Implications    Summary    About  

Foreword Introduction       Living  room  entertainment  has  been  the  

fastest  changing  in  both  technology  and  connectivity  to  varieties  devices  and  user  interfaces.    

  When  stepping  in  21st  century,  things  are  different  than  before,  with  the  help  of  technology,  the  way  of  communication  and  interaction  between  human  are  transforming.  People  using  the  sharing  platform  more  than  ever  before,  also  technology  is  getting  more  personal  and  can  be  customized  so  everyone  can  have  a  better  user  experience.  In  the  future,  living  room  entertainment  will  replace  by  Smart  TV  and  interactive  devices,  all  kinds  of  information  and  video  on  demand  can  be  obtained  from  the  Internet  using  these  interfaces.  Living  room  entertainment  is  enhancing  with  technologies.  

Goal  

  To  provide  information  in  future  trends  about  living  room  entertainment.  Giving  inspirations  for  business  to  react  with  these  trends  in  order  to  create  a  bigger  opportunity  of  increasing  needs  in  the  current  market.  

Process  

  Research  and  analysis  data  form  different  medium,  and  to  narrow  down  important  information  in  order  to  create  a  more  accurate  report  on  future  trends  and  market  share.  

  More  date  can  be  Qind  at     http://jamiesyam.tumblr.com  

Questions considered  Trends of home entertainment in the past 10 years.

 Entertainment product that involve 3D technology.

 Entertainment product with interactive technology.

 Sharing user experience.

 Live streaming.

 Connectivity with other devices.

Trend  1  –  Smart  TV  Smart  TV  Apps  

A TV with applications, these applications can help you receive the newest information from the Internet such as weather and news. With TV apps can also help you easily navigate among channels and giving you the power of multitasking, so you can place a delivery food order or check your email without leaving your couch.

http://www.samsung.com/us/appstore

Trend  1  –  Smart  TV  Internet  Connectivity  

Television with built-in Wi-Fi adapter to connect to Internet without a cable, so when you turn the TV on, everything will be update, such as news, apps, and list of channel…etc. Also accompany with the apps, you can Twit or Facebook update what you are watching at the moment or search what others is watching now.

http://www.sonystyle.com/SonyInternetTV

Trend  1  –  Smart  TV  Gesture  Control  

Using RF remote, Wii-style, to operate the menu on TV screen. From now on we can use our TV remote to control the cursor onscreen, using your fingertip to control over just 5 buttons, you have the world in your palm.

http://www.lg.com/us/

Trend  1  –  Smart  TV  Face  recognition  

Sony came up with these face recognition feature on the up coming TV products that can checking whether someone is still watching TV or falling asleep. The TV itself equipped with facial recognition technology, depending on where you're seated in the room, the TV will automatically optimize sound balance and picture performance, warn children if they're sitting too close, or shut off the picture completely if no one is watching.

http://www.sonystyle.com/Bravia

Trend  2  –  Sound  System  Direct  Sound  

The future of home use speakers is going to be using a technology will only beam sound to specific group of listeners (position), so when you are watching Super loud action movies, other people in the room won’t be disturb.

http://www.thx.com/test-bench-blog

Exposing the drivers in the THX Steerable Line Array speaker (they are normally hidden)

Trend  2  –  Sound  System  Wireless  speakers  

People hate it when the see the cables are tide up together like a mess, whether it’s behind your TV or around the door. Going wireless is the trend of the future, we will no longer suffer by organizing the cables. Wireless sender and receiver will make you only one main dock for you to play music and wirelessly transmit to anywhere in your house without connecting tons of cables.

http://www.bang-olufsen.com/beolink-wireless-1

Trend  2  –  Sound  System  Omnidirectional  Sound  

The HVT technology stands for Horizontal- Vertical Transforming technology, and it gives off omnidirectional sound, a 360 degree of noise. Also the coils inside the HVT system have been rearranged to reduce the wasted space in traditional speakers, so it can be light in weight, and also comes in thinner size.

http://www.pioneer.eu/

Trend  2  –  Sound  System  3  Dimensional  Sound  System  

Surrounding sound system that can create an atmosphere of sound going around audience by using multiple speakers and newer technology can use virtual surround sound by using fewer speakers to create a rich and positional audio.

http://www.bose.com

Trend  3  –  Visual  Ambient  sensor  

Ambient sensor is the newest technology on TV, using a light sensor to determine the light in viewing area in order to adjust the brightness and contrast on screen. Audience can have a more comfortable viewing experience.

http://esupport.sony.com/

Trend  3  –  Visual  LED  TV  

LED TV is a LCD television with LED-backlighting technology. With LED-backlight can makes the LCD has a thinner panel with less power consumption and reduce the heat, at the mean time provide brighter display that gives a better contrast levels. Compare the LED to LCD, LED has an absolutely better viewing experience and the viewing angle is wider than LCD, too.

http://www.sony.com/televisions.shtml

Trend  3  –  Visual  3D  Technology  

Regular motion picture is not going to be enough for audience anymore, in order to create bigger impact for visual communication, 3D technology is now the hottest potato in the market and by creating 3D motion pictures is going to change the TV experience in a significant way.

http://www.3dtv.com/

Trend  3  –  Visual  Glasses  Free  3D  

The next generation of 3D TV that without a 3D glasses, Naked eyes 3D. The 3D technology has been out for 2 years already, before the market is getting tired of using active 3D technology that needs to watch 3D TV with 3D glasses, the industry already have the glasses free 3D TV about ready to push out in the coming year. So everyone can watch 3D in the living room, without buy the extra pairs of glasses.

http://us.toshiba.com/

Trend  4  –  Live  streaming/  Online  rental  Movies  and  Dramas  

Watching movies and drama instantly from Internet streaming is the most popular on demand right now. The outstanding ones are Netflix and iTunes, more and more competitors are joining in to share the cake including Amazon and Bestbuy. It’s fast, easy and cheap, for people who don’t want to go to movie heathers this is the best choice.

http://www.netflix.com

Trend  4  –  Live  streaming/  Online  rental  Independent  Video  Sharing  

Upload your own video and share with friends, maybe you will be famous one day just by these sharing communities online. Website such as Youtube and Vimeo are the biggest video sharing platform for user to share and watch.

http://www.youtube.com

Trend  4  –  Live  streaming/  Online  rental  Video  Games  

In the beginning of online rental, mostly are just movies, then it moves on to dramas, and now video games. The time people spend on video games are much longer that before but shorter time in a single title. People easily found games are not that much fun after awhile of playing, so the short term rental for people to “test drive” game are up for audiences to play per paid.

http://www.onlive.com

Trend  4  –  Live  streaming/  Online  rental  Music  Channels  

People tend to listen radio of their choices, which only plays the kind of music they are interested, at the mean time sharing to others about what kind of music they like. This makes the Internet radio and cloud media player more popular than ever before. It’s customize-able and can easily share. When people are hosting a party, or even a reader’s club, they got what people wants and broadcast to your living room.

http://www.pandora.com

Trend  5  –  Connectivity  with  mobile  devices  Airplay  

Airplay function give living room entertainment a huge boost on transmitting signal to your speakers without connecting any cables, so people can walk around the house and switching songs or adjusting volume without pointing the remote to the speakers.

http://www.airplayspeakers.com/

Trend  5  –  Connectivity  with  mobile  devices  Remote  

In the upcoming future, there will be not necessary to have remote control for a single product; mobile phone will be the remote of everything. By using mobile phone, can access all appliances at home; don’t even need to move around anymore.

http://www.control4.com/

Trend  5  –  Connectivity  with  mobile  devices  Recording  and  Playback  

Instant record and playback for TV is a big turning point in the TV history, people can instantly replay what they just missed, or by choosing over the channel list to schedule a recording directly into the hard disk, so there won’t be tapes and discs around anymore. Also you can watch what you just missed on TV, its fast and easy.

http://www.tivo.com/

Trend  5  –  Connectivity  with  mobile  devices  Sharing  

Share everything from computer, mobile devices to entertainment devices such as TV and speakers. Not just music, also videos and even social network status can be share through television.

http://www.mediasmarthome.com

Implacation  Smart  TV  

•   Customize  people’s  need  on  living  room  entertainment  in  order  to  be  more  personal.  

•   Information  can  be  spread  in  a  quicker  way.  

• The  ability  to  share  becomes  much  easier  and  information  is  easier  to  Qind.  

Implacation  Sound  System  

•   Giving  home  movie  viewing  a  real  theater  experience.  

•   Increase  amount  of  music  listening  that  can  boost  music  sales.    

Implacation  Visual  

•   Save  more  power  by  using  newer  model.  

•   Create  a  healthier  way  of  watching  television,  especially  kids.  

•   Create  more  opportunity  when  developing  3D  visuals.  

Implacation  Live  Streaming/  Online  Rental  

•   More  sharing  through  online  community  can  boost  online  viewing  counts.    

•   Faster  advertising  method  through  streaming  media.  

•   Movie  rentals  can  make  more  proQit  by  renting  out  cheaper  but  more.  

Implacation  Connectivity  with  mobile  devices  

•   Sharing  everybody’s  own  media  library  in  an  easier  way.  

•   Increase  the  sharing  habit  between  people.    

•   Create  faster  connectivity  between  news,  interested  and  people.  

The future of living room entertainment is becoming more and more connective with the world. The technology is creating a better and faster communication between people, also with the next generation of entertainment system is going to give the living room a different position in the communication perspective. New markets are created and will be more opportunities on both developing and consumer’s industry. By understanding the trends of future living room entertainment system can easily tell that it’s not just about sales but also social media is playing a big part here as an advertising and sharing platform, along with modern technologies, the future of living room entertainment will be richer and richer in both information and user experiences.

Summary

 Jamies Yam is a creative strategist originally from Hong Kong, studying in the Academy of Art University San Francisco, concentration in Account Planning in Advertising.