Hi World High Tech

Hi World High Tech Avenir Dames Women's wear SS14

Hi World High Tech

Always on/never off: Tired with the low work/life balance, people are looking to reconnect with the great outdoors and put their technology

away to recharge themselves.

Multifunction life: As technology becomes more integrated into our

lives, consumers are looking for it to do more, and become more compact. IPhone’s now have the capacity to

do anything and everything all in one piece of technology; it is not enough

for a product to only have one function anymore.

The land of green pastures: Booming British pride following the success of 2012 and the emerging micro trend of made in Britain produce is causing a rise in British nostalgia. Long walks in the countryside offer escapism from the double dip recession and offer people time to reconnect with themselves.

Key trend drivers

Hi World High Tech Avenir Dames Women's wear SS14 Inspiration

Hi World High Tech Avenir Dames Women's wear SS14 Inspiration

Avenir Dames Key colours

Core Colours

Avenir Dames Key colours

Fashion Colours

Accent Colours

Hi World High Tech Avenir Dames Women's wear SS14 Key shapes; Story one

Hi World High Tech Avenir Dames Women's wear SS14 Key outfits; Story one

British mackintosh with flashes of colour

Loose fitting shapes in key fashion colours

Tweed paired with flashes of bright

accents

Wooden stacked sandals

Resin aviators

Chunky summer knit

High tech performance sport fabric in core

colours

Lace up wooden stacked sandals

Cambridge style satchel with accent

colours