Travel Sentiment Study Wave 6APRIL 21, 2020

TRAVEL SENTIMENT STUDY

WAVE 6Fielded April 15, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 6

47%

47%

21%

11%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

82%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 6

Travelers Planning To Change Upcoming Travel Plans Due To

COVID-19 Comparison

IMPACT ON TRAVEL PLANS

82%85%84%84%

75%

58%

April 15April 8April 1March 26March 19March 11

0

50

100

Travel Sentiment Study Wave 6

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

28%

48%50%

53%

48% 47%

36%

39%35%

43% 43%47%

0

20

40

60

March 11 March 19 March 26 April 1 April 8 April 15

Canceled trip completely

Reduced travel plans

Travel Sentiment Study Wave 6

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

30%

18% 17%

22%19%

21%

22%

14%11%

13%11% 11%

0

20

40

60

March 11 March 19 March 26 April 1 April 8 April 15

Changed destination

to one I can drive to as

opposed to fly

Changed trip from

international to

domestic

Travel Sentiment Study Wave 6

3%

15%

21%

2%

15%

16%

9%

26%

31%

23%

21%

17%

63%

23%

15%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

63%66%67%

62%58%

35%

April 15April 8April 1March 26March 19March 11

0

20

40

60

80

Travel Sentiment Study Wave 6

45%

Indicated That Coronavirus Would Greatly Impact Their Decision

To Travel In The Next Six Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 6

45%

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

72%70%65%

72%76%

87%

April 15April 8April 1March 26March 19March 11

0

20

40

60

80

100

Travel Sentiment Study Wave 6

IMPACT ON TRAVEL PLANS

31%

28%

26%

22%

17%

16%

14%

13%

12%

7%

A magazine article on travel

Short online travel video (2-3 minutes or less) on YouTube, Facebook, etc.

A travel show on television or OnDemand

A travel book/guidebook

Live streaming online video of a real-time travel or local experience

A video from a travel expert, personality, or ‘vlogger’

An online 3D or 360-degree virtual tour (e.g., Google Street View/Earth)

A travel podcast, audio, or radio show

Longer online travel video (more than 3 minutes)

Virtual tour using a virtual reality headset

0 20 40

Travel Content Viewed or Interacted with in Last Two Months

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

Thank You