Travel Sentiment Study Wave 13JUNE 9, 2020

TRAVEL SENTIMENT STUDY

WAVE 13Fielded June 3, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 13

46%

44%

28%

14%

0 30 60

Reduced travel plans

Canceled trip completely

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

69%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 13

Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison

IMPACT ON TRAVEL PLANS

69%75%73%

77%77%79%82%82%85%84%84%

75%

58%

June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100

Travel Sentiment Study Wave 13

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

28%

48%50%

53%

48% 47%50% 48% 49%

45% 45%

47%

44%36%

39%35%

43% 43%47% 45% 44%

46%

47% 49%

47%

46%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3

Canceled trip

completely

Reduced travel

plans

Travel Sentiment Study Wave 13

Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

30%

18% 17%

22%19%

21% 22%25%

22%26%

27%25%

28%

22%

14%11%

13%11% 11% 11% 12% 12%

10% 10%13% 14%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20 May 27 June 3

Changed

destination to

one I can drive

to as opposed

to fly

Changed trip

from

international to

domestic

Travel Sentiment Study Wave 13

7%

19%

24%

8%

16%

15%

17%

24%

28%

23%

23%

19%

46%

19%

14%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

46%47%53%

60%54%55%

61%63%66%67%

62%58%

35%

June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

Travel Sentiment Study Wave 13

Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

19%22%

20%20%23%22%25%23%24%25%23%23%

17%

June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

Travel Sentiment Study Wave 13

Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 13

45%

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

70%71%71%67%69%70%69%72%70%

65%72%

76%

87%

June 3May 27May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

20

40

60

80

100

Travel Sentiment Study Wave 13

IMPACT ON TRAVEL PLANS

Activities Travelers Plan to Participate in During Their Summer Travels

57%

52%

50%

34%

34%

30%

20%

20%

17%

14%

11%

8%

5%

0 20 40 60

Dine at a restaurant

Go shopping

Go to relax or recreate at an ocean, lake, or river

Visit a national park, state park, or monument

Participate in other outdoor activities or adventures

Go on a hike or bicycle ride

Visit a museum, art gallery, or other arts/cultural institution

Visit an amusement park, theme park, or water park

Go to a winery, brewery, or distillery

Go to a live musical, cultural, food, or other event

Go on an organized tour (by road, water, rail, or air)

Don’t know, not sure

Other

Travel Sentiment Study Wave 13

8%

9%

10%

16%

18%

20%

31%

29%

26%

32%

30%

28%

14%

14%

16%

I support opening up my community to visitors

I feel safe traveling outside my community

I would feel safe dining in local restaurants and

shopping in retail stores in my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS

Travel Sentiment Study Wave 13

45%

I Support Opening Up My Community to VisitorsComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

46%40%

36%31%35%

June 3May 27May 20May 13May 6

0

20

40

60

80

100

Travel Sentiment Study Wave 13

45%

I Feel Safe Traveling Outside My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

44%43%42%35%

40%

June 3May 27May 20May 13May 6

0

20

40

60

80

100

Travel Sentiment Study Wave 13

45%

I Would Feel Safe Dining in Local Restaurants and Shopping in Retail

Stores Within My CommunityComparison of Travelers Who Strongly Agree or Agree

TRAVEL PERCEPTIONS

44%37%38%

31%

June 3May 27May 20May 13

0

20

40

60

80

100

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

Thank You