TransWorld Skateboarding | 2017 Media Kit3wcxa34aqoe1j6p3g23gcv11.wpengine.netdna-cdn.com/... ·...

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TransWorld Skateboarding | 2017 Media Kit

Transcript of TransWorld Skateboarding | 2017 Media Kit3wcxa34aqoe1j6p3g23gcv11.wpengine.netdna-cdn.com/... ·...

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TransWorld Skateboarding | 2017 Media Kit

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Contents

03. Who We Are04. Where We Are05. Where We’re Going06. Our Audience07. The Mag08. Skateboarding.com09. 411vm.com10. Social11. E-Newsletter12. Events13. Digital Product Initiatives14. Annual Video15. TWS Park16. Creative/Production Services17. Specs and Rates18. Contact

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Who We Are

Classic | Timeless | Groundbreaking | Quality

We are SKATEboarding. That’s our mission statement. Plain and simple. We live and breathe this shit. We are 100% all in, and we cover and work with every brand that shares the same passion as we do. No egos. No bullshit. Thirty-three years of documenting skateboarding continues here with a dedication to classic, timeless, groundbreaking and quality content that honors our past but is always focusing on “the now” and thinking of the future.

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Where We Are

We’re everywhere that skateboarding is. We’re out East with LurkNYC. We’re in Spain with the Sour Files. We’re all over the globe with our International Cinematographer Project. Wherever the best skateboarding is taking place, we’re there to cover it. In 2017, skateboarding is on a bigger scale than ever before. It’s in the arenas, on TV, the web, and countless social media outlets. And we’re right there with it, providing the best coverage, the most relevant content and the furthest reach in the pages of our magazine, on your laptop and your mobile phone. If it’s skateboarding, we fucks with it.

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Where We’re Going

Media is always evolving, just as skateboarding is. Skateboarding is becoming more and more mainstream, rising up from the underground into the shopping malls and even onward towards the Olympics. Change is inevitable and you can’t stop it, but the act of skateboarding will always remain true and as pure as it ever was to us. And no outside companies or corporations will ever take that away from any of us. As media changes and the world shifts toward digital, our commitment to providing quality content on all digital platforms to our audience remains true. The digital revolution has allowed us to reach more people than we ever thought possible, so we feel the responsibility to keep delivering and educating our ever-growing new audience on real skateboarding and the love we share for it. The reality is—our audience is bigger than its ever been in our 33-year history! And it only continues to grow.

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Our Audience

Monthly Audience3,600,000+ (40 Million Monthly Reach)

Facebook1,700,000

Website600,000 Visits

Magazine50,000

Youtube201,000

Instagram1,100,000

Twitter191,000

E-Newsletter48,000

Median Age18 (up from 16 in 2013)12-17 - 30%18-24 - 43%25-30 - 25%

Male/Female Readership85% - 15%

Facebook Audience By CountryUSA - 403,791Brazil - 217,769Mexico - 189,804Philippines - 83,926Canada - 52,152Argentina - 51,908Indonesia - 46,295UK - 43,159Peru - 42,675Chile - 39,784

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The Print Edition

The Unbiased History of Skateboarding Published monthly in Carlsbad, California, since 1983, TransWorld SKATEboarding magazine holds the definitive history of skateboarding on its pages. Our edit staff takes great care filling each page with only the highest quality photos and stories, making sure every issue lives up to our 33-year legacy. Advertising in TWS print not only gives your brand the visibility it needs today, it locks your message into the permanent printed record of skateboarding to be referenced and revisited forever.

The New Path ForwardFrequency changes, ethos doesn’t. As skateboarding media continues to evolve, TransWorld SKATEboarding is positioned to lead in 2017 as we optimize our print focus towards quality over quantity. At six annual editions, our newly re-imagined print product will inspire with a more premium packaging and an updated look and feel. Thicker. Better. Collectible. We couldn’t be more excited about it.

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Subscriptions30,000

Newsstand 10,000

Events7,000

Core Shops3,000

Total50,000

Print Distribution

S U B S C R I B E

385 Mar-Apr03/10/201701/23/2017

386 May-Jun05/05/201703/21/2017

387 Jul-Aug07/07/201705/16/2017

388 Sep-Oct09/08/201707/18/2017

389 Nov-Dec11/17/201709/19/2017

390 Jan-Feb01/12/201811/20/2017

Edit Calendar

Issue #On SaleAds Due

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skateboarding.com

If you want to see what’s happening in skateboarding on any given day, look no further than the homepage of skateboarding.com. Whether it’s breaking news, TWS exclusive content, or Best of the Web, it’s all there daily on skateboarding.com.

Video LaunchesWhen you partner with TransWorld on your next video launch, count on us to go the extra mile. We’ll get you the video views, but we’ll give it the extra juice to make sure your reach is extended to our total audience via all channels—be it Print, Email, Web, Video, Social, and Mobile.

Far Reaching Sponsored Initiatives (Ask!)Shop Showdown - Each year we handpick 16 core shops from around the country and bracket their videos against each other to find out which shop has the best overall team via audience voting on skateboarding.com. The top 4 teams are rewarded with travel, exposure, and an editorial feature in TransWorld SKATEboarding Magazine.

50/50 Video Contest - 50 States, 50 Winners—Skaters submit their video parts and the TransWorld SKATEboarding staff collectively chooses a winner from every state, then vote them down into regions, finally awarding one grand prize winner with travel, exposure, cash and prizes.

Weekly Franchises - From Skate Nerd to LURKnyc to the Sour Files and everything else in between, skateboarding.com is full of weekly online franchises. Sponsoring a TWS franchise is the easiest way to tap into and tag onto our vast digital reach. Your brand is tagged in all video and social promotion. Examples: How To, Video Check Out, 5 Trick Fix, and My Ride.

TransWorld Awards – Throughout the entire month of January we highlight the best of the previous year and announce our Best Of nominees. Users vote on all categories including Best Video, Best Photo, and Reader’s Choice. The votes are tallied and the winners awarded.

Skate & Create – Clash of the Crews: Skate & Create video contest where crews submit their best video edits and best edit receive a cash prize.

S U B S C R I B E

Land Scapes: Brad Cromer

LEVEL By Joe Pease

Joyride By William Strobeck

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411vm.com

411VM is coming back and will be the premiere destination for daily video consumption for those who like to consume videos. With three main categories of content, 411VM has you covered.

411VM Archives. There are 15 years worth of video content in the 411VM archives, much of which has never surfaced anywhere else on the web. We got it, and we’ll be rolling it out daily starting from Volume 1, Issue 1.

Aggregated Videos - Daily curated posts featuring the best of the best from all brands and outlets on the web.

User Submitted - There will be no shortage of user submitted videos, but we’ll weed through the noise and highlight the best user generated video(s) of the day.

New Original Content - Remember Controlled Chaos, Wheels of Fortune, Spot Check? You haven’t seen the last of these...

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Social

Social Advertising - Tap into our huge social audience, custom packaged opportunities available.

Total Monthly Social Reach:40,000,000 (Facebook/Instagram/Twitter)

FacebookIt’s a simple formula really—put your brand where the audience is. TransWorld SKATEboarding has the largest Facebook reach of all skateboard media brands. And because we are a media brand, our reach is not restricted by the algorithms the way that your brand is.

Facebook stats at a glance:120,000 Avg Post Reach28,000,000 Avg Monthly Reach7,000,000 Monthly Engagements12,500,000 Avg Monthly Video Views

Facebook: 1,700,000 FansInstagram: 1,100,000 FollowersTwitter: 191,000 FollowersYouTube: 204,000 Subscribed

Facebook PageTransWorld SKATEboarding Thrasher MagazineThe Skateboard MagThe Berrics

Total Pg Likes1.7m 1.8m 955k 745k

Avg Likes+0.3% +0.3% +0% +0.4%

Avg weekly posts110 28 21 44

Engagement170k*27.4k12.1k30.3k

*6 TIMES the Average Weekly Engagement of Thrasher, The Berrics, or The Skateboard Mag

*MORE THAN TWICE the average weekly engagement of all other major media brands combined

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E-Newsletter

Monthly Reach: 80,000E-Newsletter OverviewTransWorld SKATEboarding email marketing is a cost effective way to deliver your brand’s message directly to your target consumer’s inbox. Our email marketing programs offer immediate, highly measurable results, and deliver a high return on investment. The TransWorld SKATEboarding e-newsletter is sent twice a month to a 100% opt-in, highly engaged audience. These e-newsletters are an effective way to reach avid skaters and consumers. The open and click-through rates of these email programs consistently exceed benchmark performance standards. Combine these email marketing programs with your print and online advertising to drive consumer engagement, boost website traffic, and increase conversions and sales.

List Size Information Editorial e-newsletter: 48,000 opt-in subscribers

Email PerformanceAverage open rate: 10% Average CTR: 28%Available Ad Units

Available Ad Units728x90300x250600x250Takeover/Brand Block (728x90, 600x250) Video WidgetNative Ad (630x360)

ContestsContests help to drive audience interaction with your brand and provide you with consumer opt-in data capture opportunities.

Custom Surveys & PollsAsk your target demographic questions you want answered to better understand your consumer market! TransWorld SKATEboarding will program and roll out easy to navigate surveys in addition to providing a quantitative analysis from the results.

Special OffersUtilize a sponsored email to offer unique discounts or special coupons to the TWS audience.

List Segmentation / Behavioral TargetingCapitalize on TransWorld’s ability to send an email out to a target geographic ordemographic audience.

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Events

When you partner with us on a TransWorld event, you’re tapping into our entire media network. Our dedicated events team has the skill, knowledge, and experience to maximize and guarantee your ROI through extensive promotion and coverage via all media channels including print, web, video, email, and social.

Opportunities available for all 2017 TransWorld Skate Events:Presenting, Supporting, and Category Exclusive Sponsorship.

Agenda Best Trick ContestThe Agenda Best Trick contest provides the unique circumstance when brands, retailers, pros, and consumers can all gather together to witness a one-hour barrage of hammers, bangers, and NBDs as the best in the biz compete for $10,000 cash.Dates: January and July 2017Location: Agenda Long Breach Summer and Winter shows

TransWorld Come Up Tour (C.U.T.)Five years running, the TransWorld SKATEboarding “Come Up Tour” (AKA: TWS C.U.T.) is a 6-stop amateur skate contest series that tours across the U.S. in search of the best, unsponsored skateboarders. But the contest doesn’t end there. The six regional winners will then get the chance to “Come Up!” for the grand prize, the title of C.U.T. Series Champion, a “Check Out”, and a spot in Tampa Am in TransWorld SKATEboarding Magazine.Who Attends: The Come Up Tour consistently attracts the best amateur skaters in the region, and they come from miles around. But the C.U.T. series is all-inclusive so that skaters of any skill level can have their chance to compete. Each stop averages 75-100 competitors.Date: Mar-May 2017Location: 6 cities (TBD)

TransWorld Video PremiereThe annual TransWorld skate video has been a staple in our world for the past 20 years, and every year the World Premiere party is one to

remember (or not remember in some cases). This is one of the few times in the year when the entire skateboard industry comes together, and a great opportunity to have your brand featured amongst the influencers who drive our culture.Who Attends: Like the TWS Awards Show, the World Premiere of the annual TransWorld video brings out all of skateboarding’s VIPs, from top pros to brand leaders and everyone in between. In 2014 we took the party to the East Coast, where we premiered three sold-out showings in NYC’s renowned Sunshine Cinema.Date: February 2017Location: LA

TransWorld Skate ParkThe TWS Skate Park is not just your standard indoor wooden skatepark, but a 5,000 square-foot custom facility, built by the best in skatepark design. With its modular design, the park is always changing. You’ll rarely see the same layout twice. The content from our park reaches over 60 Million eyeballs over the course of the year. Make those bucks bang!Who Attends: Not a week goes by without the park being sessioned by some of the biggest names in skateboarding. Everyone from Tony Hawk to Nyjah Huston have gotten their licks out there, and the content streaming out is never-ending. The park also provides the perfect venue for local video premieres, photo shows, or industry parties with a max capacity of around 400. Annual park sponsorships available.

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Digital Product Initiatives

Showcase your products to our vast digital audience through one of our popular reoccurring product focused initiatives. 30 Days of Giveaways features one brand per day across all of our digital platforms, in November and December during peak holiday selling season. And our Spring and Fall Product Guides are partnered with a prominent eCommerce retailer to showcase the best in Spring/Fall apparel, hardgoods, and accessories.

Highlights include:• Direct to purchase driven promotion• Social media blitz across all platforms• Customer acquisition with shared opt-in email database• Top level consumer engagement • Feature one item or entire season

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Annual Video

The TransWorld Video has been a legacy in the making since Uno first dropped in ‘96. With each additional part added to the lineup, the TransWorld video looks to document the utmost pinnacle skateboarding, cinematography, and editing the world of skateboarding has to offer. With 27 full-lengths in the back catalog, you can be sure 28 is going to be as strong as ever.The Cinematographer Project, 2012We have assembled thirteen of skateboarding’s finest film makers to each produce their own original three to five minute short. The result is a truly creative and diverse take on the world of skateboarding.On iTunesRanked #2 in Top Documentary Sales Ranked #3 in Top Sports Movie Sales

Perpetual Motion, 2013Featuring: Silas Baxter-Neal, Julian Davidson, Walker Ryan, Tom Remillard, Josh Matthews,Jimmy CarlinDVD’s: 10,000BluRays: 3000iTunes Sales: 7,708

Outliers, 2014Featuring: Riley Hawk, Marius Syvanen, Neen Williams, Brad Cromer, Zered Bassett, Lee Yankou DVD’s: 10,000iTunes: 9,000Covers: 3Print Ads: 5Editorial: 60+ pagesWorld Premieres: LA and NYC Shop Premieres: 40+VOD: Comcast, X-Box, PlayStation

Substance, 2015Featuring: Tristan Funkhouser, Tom Karangelov, Dolan Stearns, Davis Torgerson, and Jon Nguyen DVD’s: 6000iTunes: TBDCovers: 4Print Ads: 5Editorial: 60+ pagesWorld Premieres: LA and NYC Shop Premieres: 40+VOD: Comcast, X-Box, PlayStation

Riddles In Mathematics: Coming February 2017

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TWS Park

Over 60 Million impressions annually!

Host With The MostLocated in our Carlsbad, CA office, newly redesigned in 2016, our modular skatepark provides endless options and attracts renowned skaters from around the world. Regular video franchises are featured on our site, and can act as a part of week-long programming that can support your next web project. This space also doubles as a venue, hosting multiple industry events, movie premieres, conferences, and private skate sessions per year.

Park SponsorshipOn-Site Deliverables• Your Logo painted on the wall of the TransWorld Skatepark for one year

(size roughly 6ft square)• Your Logo prominently displayed away from any other signage throughout

the Park• Category-exclusive branding

Park Activities• Video Premieres - 250+ attendees at each premiere• Numerous premieres each year – From TransWorld’s annual video

projects along with partnerships from influential brands and local crews• Corporate Conferences - 50 to 100 attendees in a round table/featured

speaker format• Industry Ride Days• Private Skate Sessions for advertisers, employees, clients, and pros• Internal Employee Events/Meetings• Access to park for your team and employees

Estimated 2,500+ Attendees Per Year

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Creative/Production Services

TransWorld SKATEboarding is much more than just a content distribution hub. We’re also the first choice for premium content creation with A-Z production and distribution capabilities. When Nike needed a production and distribution plan for their Go Skateboarding Day “Day In, Day Out” campaign, they contracted TWS. Another client, JBL, used TWS to produce and execute their Chaz Ortiz “Barcelona to Madrid” commercial. We can do it all—no project is too big or too small.

World-class, authentic and award-winning video production and post-production capabilities from in-house staff and two award winning video production studios: Grind Studios and MindOverEye. One stop shop for production and distribution of content. TransWorld SKATEboarding has over 30 years of elite content creation and has produced over 20 feature-length skateboarding films. We hold strong relationships with skateboarding’s most respected photographers and cinematographers.

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Specs and RatesPrint

PRINT DIMENSIONS

16 1/2”

8 1/4”8 1/4”

10 7/8”

BLEED – .125” on each side beyond the trim measurement of a ‘bleed’ ad. (That is, add .25” to the trim measurement.) Elements that touch the trim edge should extend at least .125” beyond trim on each side. The bleed area will be ‘trimmed’ off in print.

TRIM – The edge of the page, or the final visible borders of a ‘bleed’ ad.

SAFETY - .25” inside of trim on each side of a ‘bleed’ ad. (That is, subtract .5” from the trim measurement.) This is considered the ‘safe’ area for critical content. All critical image and text not intended to bleed must be within this measurement. NON-BLEED - Non-bleed ads ‘float’ within the margins of the page.

BLEED

TR

IMNON-BLEED

SAFETY

SPREAD FULL PAGE

HALF PAGE

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AD SPACE

Spread TrimSpread Bleed

Spread Live Area(non-bleed)

Full Page TrimFull Page Bleed

Full Page Live Area(non-bleed)

Half Page Vert.(bleed)

Half Page Vert.(non-bleed)

WIDTH

16 1/2”16 3/4”

16”

8 1/4”8 1/2”7 3/4”

4 1/4”

3 1/2”

HEIGHT

10 7/8”11 1/8”10 3/8”

10 7/8”11 1/8”10 3/8”

11 1/8”

9 7/8”

Digital material is required for all ads. For The Enthusiast Network’s complete Digital Advertising Specifications, magazine-specific specs and submission information, visit ads.sourceinterlinkmedia.com on the web. A SWOP-standard proof, created from the supplied file, must be submitted with each 4-Color ad. If a SWOP proof is not supplied, The Enthusiast Network will generate a proof for color guidance and you will be billed.

Spread: 1X 6X $15,498.00 $11,886.00

Full Page 1X 6X $7,749.00 $5,943.00

Half Page 1X 6X $3,875.00 $2,972.00 UPLOAD ALL SKATE AD MATERIALS TO:

adportal.enthusiastnetwork.com/

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Specs and RatesDigital

970 X 250

970 X 50

970 X 415

728 X 90

300 X 250

300 X 250

300 X 250

300 X 250

300 X 250

300 X 250

300 X 600

1

2

BILLBOARD MEGA BANNER—PUSH DOWN

ROS/Standard Ad Units• HP 950x100 • HP 310x230 • 300x600 • 728x90• 300x250• 300x600Format: .jpg, .gif or .swf; must be under 50kb file size (If sending in .swf format must provide back-up .jpg)

970px Site Video BillboardClient should send the following:• 970x250 .jpg Mock with 409x230 Video Overlay Image Included• 970x250 .jpg with the 409x230 Video Overlay Image Removed• 409x230 .jpg Video Overlay Image Sent Separately (Video start image)• 409x230 .mp4 video, under 10MB file size; videos can be as long as you want as long as they are under the

max file size

In addition to video billboard we can offer• Static billboard• Video carousel (multiple videos)• Full video billboard

VideoPre-roll - 15 second ad that appears before video on site15 Pre-roll, format: .mp4; must be under 10MB file size; ideal aspect ratio of 640x360In-Edit Video – Video plays within edit post• (640x360)

TWSkate Site TakeoverSite takeover includes wallpaper, billboard and (1) 300x250 banner• Billboard: 970x250, format: jpg or transparent png, must be under 100kb file size• Site Skin: 1920x1200, format: jpg, must be under 200kb file size• Please optimize the design for a 1280x1024 computer monitor using the resolution masks in the layered PSD• Please also provide a click-thru URL for both the Billboard and Wallpaper

Mobile• Mobile Adhesion• Standard mobile placement 320x50 (backs up 728x90 on mobile)

Newsletter and Social• Direct Sold Newsletter (728x90 or 300x250) OR 600x250• Native Newsletter (640x360 + content & links)• Custom Social – Ask Us.

Digital Specswww.enthusiastnetwork.com/specs

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Editor-In-Chief Jaime Owens [email protected] Office: 949-325-6164

Creative Director Keegan Callahan [email protected] Office: 760-707-1919

Managing Editor Brian Blakely [email protected] Office: 760-707-1933

Associate Editor Mackenzie Eisenhour [email protected] Office: 760-707-1904

Online Editor / Contributing Editor Blair Alley [email protected] Office: 760-707-1914

Video Production Manager Joe Pease [email protected] Office: 949-325-6164

Cinematographer Chris Thiessen [email protected] Office: 760-707-1915

Photo Associate Desiree Hensley [email protected] Office: 760-707-1915

Sales Manager Mike Fitzgerald [email protected] Office: 760-707-1915

Marketing Director Paul Kobriger [email protected] Office: 760-707-1915

Sales Turkey David Jurusik [email protected] Office: 760-707-1915

Contact

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