Port Data Portals for 21st Century Shipping

Monday, July 23, 20181:00-2:30 PM ET

TRANSPORTATION RESEARCH BOARD

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Purpose

Discuss how port authorities are using data portals to make current, actionable information available to the shipping community and the broader supply chain.

Learning ObjectivesAt the end of this webinar, you will be able to:• Explain the purpose and function of port data portals• Describe the state of the art in portal implementation• Discuss the direction of portal development and the

challenges faced

Daniel Smith, Tioga GroupJuly 23, 2018

Container Port Data Portals

What is a portal?

• A portal is a centralized source for multiple types of information needed by containerized trade participants

• Enabling us to move ....• from bilateral communications to centralized

information flows• from multiple information systems to a single

compatible system• from “random” operations to coherent operations • from coping to managing to planning

2

4MARINE TERMINALS

50+ IMPORT

TRANSLOADS

20+ SHIPPING

LINES

4RAILWAY

COMPANIES

15+EMPTY CONTAINERSTORAGE FACILITIES

CUSTOMS

100+ IMPORTERS /

FREIGHT FORWARDERS

100+ TRUCKING

COMPANIES

100+ EXPORTERS /

FREIGHT FORWARDERS

75+EXPORT

TRANSLOADS

“Single Portal”?

“Single Portal”: different things to different people• Single gateway – access all systems through single website, but systems still individual

• Common business definitions – concepts such as “appointment window” mean the same, although rules may differ

• Common business rules – e.g. all appointment windows are 1 hour, all reset rules the same• Common platform – all systems are variations of one basic system, rules differ

• Common look and feel – system sites work the same although rules differ• Multi-function portal – get clearances, appointments, hours, empty return, ship schedules, etc.

all in one place• Port-wide visibility – can see containers, appointments, and openings across terminals

3

Why do we need portals?

• Managing multiple data streams is costly, time-consuming, and error-prone

• We are making similar, repetitive transactions through multiple channels without coordination

• We can’t make, share, or implement cargo movement or terminal operations plans

• Cargo visibility is costly and inconsistent

• There are too many “exceptions”, not enough “normal”

• We can’t manage the workflow at terminals, at gates, on the rails, or on the highway

• We are losing asset and labor productivity, delaying cargo, and making mistakes

4

Bilateral communications – 7/11/18

5

Mixed media – 7/11/18

6

Examples of portal elements

7

Port of Virginia Empty Return Matrix

NWSA Vessel Info

NYNJ TIPS Import Availability

From information portal to transaction portal

Trade participants, especially truckers, want to use a single portal for transactions as well as information. For example...

• Making appointments across multiple terminals• Arranging dual transactions• Finding equipment• Paying fees• Getting container reuse permission• Arranging street turns• Contacting customer service• Resolving problems

8

Do we need automation?

No, but it might be nice

• A portal is a place to provide and obtain information –however it is generated or used

• Automated data collection can make it easier to establish and run a portal, but is not necessary. For example:

• Automated collection of terminal container locations

• Automated collection of truck turn time data

• Automated data collection can also make portal data more timely rather than waiting for batch updates

9

Where does blockchain fit in??

Again, nice, but not necessary

• Blockchain is a software tool for managing data

• Blockchain provides a common framework for securing data, linking data, and controlling data access, and may facilitate portal development

• Blockchain does not make new data available, guarantee that it is timely or correct, or increase visibility

10

In simple terms, blockchain isn't going to replace the corporate relational database, but it will create a new paradigm for transactional data within (and outside of) global enterprises.

- Computerworld, 2018

Huh?- Dan Smith, 2018

So how do we proceed? Step by step

• Starting with a limited number of participants• Bringing existing “public” port information into a common source• Building firewalls, managing access• Using common formats and approaches• Combining information into unified displays• Adding “proprietary” terminal and transaction information• Adding new information• Adding two-way functionality• Adding value

11

Advent Intermodal SolutionsAllen Thomas

Port Community SystemsIn Practice

Keys for Today

Port Community System (PCS) Overview

Community Platforms in practice

What is a PCS ?

A COMMON PLATFORM used by all port users to understand:

Who (is coming)What (are they doing)When (are they coming)Where (are they going)Why (are they coming)How (they are coming)

Today’s PCS World

Website queries and email notifications…

Trucking company, trucks & drivers (valid)Compliance at the port areaVessel info (from SS Line)Container status (via MTO, line, customs, etc)Appointments/Pre-arrivalFee payment

phoneMotor Carrier sales

Dispatch

MTO Customer Svc.

MTO website

Shipping line website

BCO

3PL

Trucker GPS

TMS planning

Off DockDepot/CFS

Variables-Pickup Location-Delivery Destination-Depot-Shipping line-VVD-Marine Terminal

Variables-Driver/truck availability-Location-Traffic/congestion

Variables-Truck availability-Space availability-Gate / Rail Ops

Variables-Vessel ETA, ATA-Container status incl. holds, demurrage/fees, availability-Appointment availability-Congestion-Fees due

Complexity of Information Flow

PCS Platforms in Practice

• All terminal visits scheduled• Mobile app for turn times, congestion• Transparent KPI’s• Incentives & Penalties

Port Botany / Transport for New South Wales

Digitization: From Silo’s to X’s & O’sPort of VirginiaPRO-Pass Portal

eModal

Stakeholders

Port of Authority of NY & NJ

STS:PNCTMaherNYCT

GlobalAPM Terminals

Red Hook

eModal

PortTruckPass

Stakeholders

Port of Authority of NY & NJ

STS:PNCTMaherNYCT

GlobalAPM Terminals

Red Hook

eModal

PortTruckPass

Stakeholders

Port of Authority of NY & NJ

STS:PNCTMaherNYCT

GlobalAPM Terminals

Red Hook

eModal

NY/NJ Port Community

Stakeholders aligned since 2011

Port authority STS consortium of terminal operators

Projects Port TruckPass website (TIPS) RFID tagging/tracking project Terminal appointments : Global facility

“Appointments at GCT have reduced turn times by over 42%. It has been a huge success.”

Jeff Bader - Head of Bi-State Trucking Commission(NY/NJ)

PCS Impacts in NY/NJ (Global Terminals)

Port of Oakland

SSA Marine EVER Port Trapac Matson

Goals for Port of Oakland Portal

Digitize & streamline landside operations

Stakeholder collaboration & trust

Transparency, velocity, efficiency

One system of record for Port of Oakland

A platform for the future…

Stakeholders

Port of Oakland

SSA Marine MatsonEverportTrapac

eModal

The Oakland Portal

The COMMON PLATFORM used by the Port & each MTO today to aid:

Drayage Truck Registry & RFID management Fee collection from shipper/trucker Container status & availability info Appointments/Pre-Advise Mobile app Trucker & shipper communications via broadcast

message function API’s to share data directly

Stakeholders

Port of Oakland

SSA Marine MatsonEverportTrapac

eModal

Port of Oakland

eModal

Port of Oakland

Phase 2 Conceptual DesignPort of Oakland

Port of Oakland

Port of Oakland

Port of Oakland

Port of Oakland

Tomorrow’s Vision: Digitize the landside Predictive visibility & executional control

Connect shipper & stakeholders collaborative platform

Drive operational optimization at MTO, Rail, depot, & DC

Improve service delivery for BCO’s

Automate repetitive tasks so that:

Systems talk to systems (via API’s)

People just manage the exceptions

24

eModal Overview

Thank You!

Supply Chain Visibility: the time is now

Amazon UBER

Transportation Costs

Photo © Port of Los Angeles

Goods Transported by Sea

~90% Worldwide

Trade

Late 2014 … the idea for the pilot began

“The twin ports of Los Angeles and Long Beach are experiencing a logistical nightmare as they struggle to ease a bottleneck that could undermine retailers' all-important holiday shopping season and threaten the competitiveness of the region's economic engine.

In the worst shipping crisis in a decade, mammoth vessels loaded with products destined for the nation's stores are sitting idle just off the coast, waiting for cargo languishing on the docks to clear.”

LA TimesOctober 24, 2014

Pilot PartnershipPort Information Portal• Dynamic window into port and

cargo information• Operational insights for improved

planning• Advance information; 10+ days

Pilot to demonstrate value & to learn• Narrow but meaningful scope• Move fast … 4 months build, 2

months run

Goal: ↑ supply chain performance• Visibility• Predictability• Efficiency

Pilot Results

American Association of Port AuthoritiesAccolades

Outstanding IT Project Award LA Digital Gov’t.

93% agree that the data in the portal is easy to understand andvaluable

94% agree that the portal is easy to access and visually appealing

Projected efficiency increases, as the solution is scaled @ Port of LA

8-12%GE Digital Innovator Award

Federal Maritime Commission Recognition

Data Portal - defined

6Enabling visibility and execution across an integrated supply

chain

Community Portal Cargo

Owner

Ocean Carrier

Motor Carrier

TerminalOperator

Cargo Owner

• ↑ customer service• Better planning for

dray partners …• ↑ cargo velocity thru

ports

• ↓ container dwell• ↑ velocity through better

planning• Reduced and improved

handling (touches, etc)

• ↑ velocity of cargo thru port

• ↑ velocity of empty returns

Marine Terminal Op’rVisibility +

Cargo VelocityCargo Dwell + Cargo

Velocity + Productivity

Ocean CarrierVisibility +

Cargo Velocity

Motor CarrierTurn Times +

Productive Turns• Faster truck turn

times• ↑ productive turns

per day

RailroadRail Volume +

Visibility + Speed

Railroad

ChassisProvider

• ↑ rail volume thru ports• ↑ visibility to export

dates• Improved equipment

planning

Chassis Provider

• ↑ accuracy of chassis inventory and forecast

• ↑ chassis utilization• Improved planning &

chassis utilization

Accuracy + Chassis Utilization

Challenges & Lessons Learned

• Willingness to share data

• Cyber Security

• Data Privacy

• Many existing, disparate systems

• Prioritization / “IT fatigue” in a very busy and competitive industry

• Collaboration / Partnerships are critical

• Aim to leverage / connect existing systems vs. replace them

• Pilots help to overcome challenges

• Convening leadership is key

• Value must exist for all

• “if you’ve seen 1 port, you’ve seen 1 port…”

Challenges Lessons Learned

Confidential. Not to be copied, distributed, or reproduced without prior approval. Photo © Port of Los Angeles

Port Community Portals in the future

Scale Up

• All shipping lines & terminals @ Port of LA

• Pilot at Long Beach• Expand stakeholder

usage• Feature/function build-

out• Scalable cloud

technology• New, modern UI

1

3

Enhance• Advanced Analytics• Landside Optimization• Rail Capabilities:

equipment & block planning, westbound & arrival info, empty car availability

• Matchbacks• Imports + Exports

Expand

2

Aug

Now

2018+

• Predictive Analytics: Ship arrivals, gate traffic, +++

• IoT Devices & Asset tracking

• Optimization: Truck turn time / queues, etc

• Stowage visualization• Track & Trace beyond Port• Global Growth

++

Today’s Participants• Shannon McLeod, WSP, shannon.mcleod@wsp.com• Daniel Smith, The Tioga Group, Inc.,

dsmith@tiogagroup.com• Allen Thomas, Advent Intermodal,

athomas@adventintermodal.com• Jennifer Schopfer, GE Transportation Transport

Logistics, Jennifer.Schopfer@ge.com

Tioga

Panelists Presentations

http://onlinepubs.trb.org/onlinepubs/webinars/180723.pdf

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