Transition Advisory Team

Communications Overview

April 11, 2013

Today’s Presentation

• Campus by campus review of staffing, activities & responsibilities

• Campus primary marks & colors

• LSU Shreveport: Dir. of Media & Public Relations (1)– Manages Media relations (press releases, press

coverage)– Manages LSUS website (photos, content updates)– Manages LSUS all campus social media sites– Updates LSUS Speakers Guide– Writes/produces Chancellor’s annual report– Oversees campus calendar (data entry)– Produces marketing campaigns & collateral intended

to increase awareness of degree programs & enrollment

• LSU AgCenter Communications: (19)– News, audio, video & media relations

– Web & social media

– Crisis communications/issues management

– Publications, photography & design

– Marketing

– Education & program development

– Public Relations

– Training, Grants & Contracts

• LSU Eunice: PR Director (1), Student Assistants (2)– Marketing: all recruiting materials– Web design– Graphic design– Photography/videography– Social media: Facebook, Twitter, YouTube, Flickr, Instagram– Media relations– Student media advisor– Smart phone app development – Clerical duties

• LSU Alexandria: Part-Time Media Relations Coordinator (25% effort)

– Web content: team effort (recruiting, foundation, media relations, sports; IET office updates)

– Admissions & Recruiting maintains FB page

– No official Twitter account

– Marketing handled through Chancellor’s Office, with input/guidance of PT media relations coord.

• LSU HSC Shreveport: (12)

– Executive Director of Communication (1)

– PR Coordinator (1)

– Web Coordinator (1)

– Web Assistant (1)

– Graphic designers(4)

– Photography (2)

– Videography (2)

LSU HSC Shreveport– Media relations, public relations, internal relations– Chancellor’s communications– Presentation design & delivery– Social media– Website design, content, training & maintenance– Event planning & coordination– Mini-Med School– Internal & external newsletter production– Teaching materials development & design– Campus composite photography & compilation– Graphic design & collateral materials– Photography (educational & promotional)– Videography/video production/script writing/video news releases– Audio production– Feature & speech writing– Tours– Crisis/emergency communications– Poster design, signage & banners

• LSU HSC New Orleans: Director of Information Services (1)– Media relations/media training– Public relations– Internal relations– Social media– Graphic design– Photography– Videography/video production/script writing– Audio production– Speech writing– Feature writing– Special events– Tours– Crisis/emergency communications

• LSU Law Center Communications: (1)

– Website

– Print communications

– Media relations

– Social media

– Marketing

• LSU Main Campus, Communications & University Relations (CUR): (31)

– Associate VC (1)

– Assistant VC (2)

– Media Relations (4)

– Web & Social Media (4)

– Video Services (3)

– Photography (2)

– Research Communications (2)

– Graphic Design (4)

– Marketing (3)

– Strategic Communications (3)

– Production Management (1)

– Clerical Support (2)

• LSU Health, HCSD, Office of Communications & Media Relations: (2)

– Media relations

– Message development

– Collateral development & production (annual report)

– Manage & produce website content

– Manage social media (FB & Twitter)

– Produce radio & TV PSAs

– Manage Tiger Athletics sponsorship

• Pennington Biomedical Research Center: Creative Media Specialist (1)– Develops & maintains 10-12 websites– Provides graphic design for dozens of collateral pieces– Handles photography & videography

• PBRF assumed majority of comm. responsibilities– Media relations, social media, press conferences, graphic

design & editorial content, branding support & donor communications; Pennington Biomedical Scientific Report (printed every other year)

– Created Communications Committee (PBRC, Foundation and part-time PR consultant)