Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010
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Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010. Communications & Marketing. Profile The Office of Communications & Marketing functions as a strategic and tactical public relations and marketing resource for the University at Albany. Current budget: - PowerPoint PPT Presentation
Transcript of Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010
ProfileThe Office of Communications & Marketing functions as a strategic and tactical public relations and marketing resource for the University at Albany.
Current budget:
FTE 21.0SALARIES $1,427.3MTS/OTPS $97.6K
$1,524.9M
21 FTE’s across three units: Marketing Services, Communications, Digital & Social Media
Communications & Marketing
Greatest Challenges (Bag III)
• Making our website an efficient easily updateable and effective communications and marketing tool, one that reflects the integrity of the university
• Leveraging the use of social media in a meaningful way so that Ualbany’s communications are relevant to its target audiences
• As our unit shrinks, the demand to adopt to the new web technologies and social media revolution has never been greater.
Mobile Technology as it relates to web site
Less IT Support (3.5 FTE to 1.5 FTE)
Establishing Communications Support for Strategic Plan
Visitors (not Visits)
Home Page
Visits vs Unique Visitors - External
Mobile Visits
Mobile Tablets Sales
iPad 300,000 at launchGoogle Tablet 600,000 at launch
iPad 7.3 million in Quarter 1
15 million in nine months
iPad 2 (launch 3/11/11) 5.5 million in Quarter 1(projected sales)
Top Pages – External Visits
What impression are we making to 3.2 million visitors per year?
Updated MyUAlbany
Top Pages – External Visits
Top Majors – External VisitorsFindingsFindings Business, Criminal Justice, Biology and Psychology - most clicked on majors
for the last five quarters Math is new to the top majors list (Note: Math moved its website to the
albany.edu server September 2010) Math and Computer Science replaced Communication and Music as top 10
majors compared to Q409
Top Graduate Programs – External VisitsFindingsFindings• Baseline data - Graduate programs data new to albany.edu server
State of Online Video
Pew Internet & American Life Project – June 2010
Collaborative Content
DevelopmentUser Generated Video contest
Advisement/Admissions/Acad. Dept/DevelopmentAcademic Major Profile Videos
The Present = Integrated Content
Improved Video Experience
The Results
Allows for dedicated and branded content in controlled environment
Conclusion
• Reinvestments in communications and marketing should take place in web development.
• Increased demand for digital assets
• As UAlbany begins implementing the Strategic Plan there will be increased demand for Communications and Marketing Support
• 10% Scenario - total cut of $152,400– Loss of 3.00 FTE (From 21 to 18 FTE)
• 14% Scenario - total cut of $213.5K– Loss of 4.2 FTE (From 21 to 16.8)
• 2% reinvestment would be allocated to hiring web personnel
Conclusion
