Transforming the Way Business is Conducted in China · TCL Leading Consumer Electronics Company in...
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Transforming the Way Business is Conducted in China
Transcript of Transforming the Way Business is Conducted in China · TCL Leading Consumer Electronics Company in...
Transforming the Way Business is Conducted in China
Traditional Way of Conducting Business
Inventory
Cashflow
Customer Acquisition & Retention
Top Brands
Medium-sized
Small & Micro
Over 10 Million
Annual Active Sellers
Customer Acquisition
Targeted Selling Transaction
Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
Control Panel for Core Operations
Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
User Engagement Interface
Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
User Engagement Interface
QianniuControl Panel for Core Operations
Qianniu - Control Panel for Core OperationsDaily Active Merchant Storefronts in May 2016 over 6 million
Open Shop Decorate Merchandising Marketing Pre-sales
Service Shipping Post-Sales ServiceTransaction
VIDEO
Integrated Control Panel for E-Commerce
Operations
B2B Collaboration Retail Service Market
B2B Collaboration Retail Media Portal
Customer Service Chatbot2015.11.11
Responses to Online Inquiries180 million
Enabling Merchants to Engage with Consumers on Mobile
Interactive
Estée Lauder Flagship Store
Video Uploading 1 2,000 PV 400,000
(2016.2.1-2016.2.21)
Weitao
Angelababy 2016-03-02
Lan Qin 2016-03-02 “Make it Happen”
Angelababy 2016-03-02
Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
User Engagement Interface
QianniuControl Panel for Core Operations
Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
Taobao Wangwang IMWeitaoStorefronts Product detail
Wangpu - Storefront Optimization
VIDEO
Empowering Merchants with Big Data Capabilities
30%Basic Segmentation
80%Smart Segmentation
Conversion Enhancement
Note: based on internal testing on a selected group of brands with strong CRM capabilities in Jan-Feb 2016
ZARA Flagship Store
DefaultPage
ActiveReturn
Customers
First TimeCustomers
Nivea Flagship Store
Control Panel for Big Data
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
Taobao Wangwang IMWeitaoStorefronts Product detail
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
JuxingtaiControl Panel for Big Data
Taobao Wangwang IMWeitaoStorefronts Product detail
Juxingtai - Control Panel for Big Data
VIDEO
VIDEO
Yushanfang - Data Kitchen for Top Brands
- Private Data Bank
- Open Computing Platform
- Multi-Dimensional Data Mining
Consumers
Data Kitchen
Customer Center Strategy Center Membership Center
Marketing Center
Loyalty Center WeitaoWangwang IM
Store
Details
ChannelsDecisions InteractionsData
Enabling Merchants with Omni-Channel Solutions
Online
Inventory
CRM Database
Services
Offline
Inventory
CRM Database
Services
InventoryCRM
Database
Services
Omni-Channel Solutions
Omni-Channel Solutions
- Cross Channel Customer Engagement
- Cross Channel Order Fulfillment&Inventory integration
- Cross Channel Service Delivery
TCL Leading Consumer Electronics Company in China
- Turn offline stores into point of customer engagement: 106 offline stores in 60 cities- Relieve pressure on working capital by reducing inventory cost: Offline stores carry
low or even no inventory for some products
TCL Leading Consumer Electronics Company in China
- Turn offline stores into point of customer engagement: 106 offline stores in 60 cities- Relieve pressure on working capital by reducing inventory cost: Offline stores carry
low or even no inventory for some products- Extend offline shelf space with virtually unlimited online inventory: Added over 80
SKUs for sale at offline stores
RMB 3 TrillionAlibaba Group China
Retail Marketplaces GMV in FY 2016
Total China retail consumption in 2015
RMB 30 Trillion
Source National Bureau of Statistics of the People's Republic of China
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
JuxingtaiControl Panel for Big Data
Taobao Wangwang IMWeitaoStorefronts Product detail
Customer Acquisition Targeted Selling Transaction Fulfillment and Supply Chain
Customer Retention Upselling and Cross-Selling
QianniuControl Panel for Core Operations
JuxingtaiControl Panel for Big Data
Taobao Wangwang IMWeitaoStorefronts Product detailTransforming the Way Business is Conducted in China
