Comprehensive online to offline promotions to … Asia Pacific Sourcing ... Toys"R"Us Uraltoys...

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Comprehensive online to offline promotions to maximize your investment Hong Kong AsiaWorld-Expo Apr. 27 - 30, 2014 * Oct. 19- 22, 2014 * Baby & Childrens Products Pavilions

Transcript of Comprehensive online to offline promotions to … Asia Pacific Sourcing ... Toys"R"Us Uraltoys...

Page 1: Comprehensive online to offline promotions to … Asia Pacific Sourcing ... Toys"R"Us Uraltoys Comprehensive online to offline promotions ... India, Poland, Russia,

61,730

276,024

SM13

-137

3-20

1310

HK

BC

P sa

les

broc

hure

-EN

AuchanC&A

Casino

Coppel

Creata

Decathlon

Disney

Mattel Asia Pacific Sourcing

Forever 21

Gloria Jeans

Groupe Zannier

Heremes-Otto

JC Penny

Kaufland

Kmart

Linmark

Metro

Mothercare

NextOkaidi

Redcats

Primark

Toys"R"Us

Uraltoys

Comprehensive online to offline promotions to maximize your investment

Hong KongAsiaWorld-Expo

Apr. 27-30, 2014*Oct. 19-22, 2014* Baby & Children’s Products Pavilions

[email protected]

Proactive suppliersLarge buyer community

276,024*

61,730

* As of June, 2013, Global Sources Database

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Product categories:

• Baby Clothing

• Bedding

• Feeding products

• Care & bath products

• Bags

• Masks & costumes

• Outdoor play equipment

• Toys, games & puzzles

Sell value, not price by choosing the right marketing platform

Key results of the buyer survey at the spring 2013 Hong Kong show:

• 75% of respondents use both online and trade shows as sourcing tools

• 50% of respondents spend over 40% of their time browsing products online

• 53% of respondents preview exhibitor and product information before the show

• 66% of respondents believe online procurement can save time and money

• 55% of respondents think physical shows help them directly learn about suppliers

and products

Selling value: a strategy for adapting to changing marketsGlobal Sources’ January 2013 buyer interview reveals that 81% of respondents will increase their overall purchasing volume this year. Amidst the increasing demand in global markets, buyers tend to source more prudently, spending more time identifying and evaluating suppliers. There is also a growing number of buyers who source products online and via trade shows.

Expanded China Sourcing Fairs: your powerful marketing weaponThe China Sourcing Fair: Baby & Children’s Products is approved by suppliers and has become their ideal platform to reach their target markets.

With a deep insight into buyers’ needs, Global Sources offers suppliers the most comprehensive marketing solutions to targetbuyers at different sourcing stages. Its China Sourcing Fairs have always been the first choice for suppliers looking to build their brand and develop business relationships. The shows are successful in attracting a large buyer community, presenting the latest market trends, providing lasting promotions and gathering proactive suppliers.

Latest market trends Lasting promotions

After the exhibition:Win buyers’ orders

During the exhibition:Strengthen brand awareness

Before the exhibition:Gain exposure in advance

New DelhiJohannesburgHong Kong

Miami Sao Paulo

Hong Kong New Delhi

Johannesburg

Miami

Sao Paulo

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276,024

“ The Fair always has new products that I am interested in and many exhibiting suppliers are quite good, so I keep coming back. I am satisfied with the service and organization; I will come back next time.”

Eslam Shawky Mohamed Gap for Systems & Trade, Egypt

“ We found the show to be wonderful. The suppliers and products were very good. We come to these shows twice a year since they were launched. We even attended the first show in Shanghai. ”

Sami Sharone S & S Creations, Inc, USA

SM13

-137

3-20

1310

HK

BC

P sa

les

broc

hure

-EN

AuchanC&A

Casino

Coppel

Creata

Decathlon

Disney

CreataMattel Asia Pacific Sourcing

Forever 21

CoppelGloria Jeans

Groupe Zannier

Heremes-Otto

CoppelGroupe Zannier

JC Penny

Kaufland

DecathlonKmart

CreataCreataMattel Asia Pacific SourcingLinmark

Metro

Gloria Jeans

JC PennyMothercare

MetroNextOkaidi

Redcats

Primark

Toys"R"Us

Uraltoys

Comprehensive online to offline promotions to maximize your investment

Hong Kong

[email protected]

Proactive suppliers

Meet all of these quality international buyers face-to-faceface-to-face

Large buyer community

China Sourcing Fairs’ extensive marketing campaigns attract quality buyers around the world:

• Online marketing• B2B magazine advertising• Buyer eDM campaigns• Buyer invitation program• Buyer intercept• Telemarketing• Social media promotions• Online voting contest• Direct mail kits• Buyer incentive program• Outdoor ads• PR coverage• Newspaper advertisements• SMS marketing• At-shows activities• Association partnerships

We help you reach a unique and influential global community of

276,024* “active” baby & children’s ’s ’

products buyers, including more than

61,730 “verified buyers”.

* As of June, 2013, Global Sources Database

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Unlimited business opportunities in lifestyle-related products markets

Now more than ever, people around the world are embracing green practices that would bring about better lifestyles. Consumers are increasingly looking for products that are not only cost-efficient, functional and stylish but also environmentally-friendly. According to Global Sources’ buyer and exhibitor surveys at the Hong Kong trade show:

• 82% of buyers have sourced green products

• 74% of buyers are willing to pay more for green products

• 50% of buyers value socially responsible companies

• 85% of suppliers hold certifications for green products

• 74% of suppliers have obtained labor certification policies and regulations

This 2013, the China Sourcing Fairs will provide a one-stop shop for decorating, living and giving products. Exhibits will concentrate on the following aspects:

• Environmental friendliness

• High quality

• Innovation

• Corporate social responsibility

Green and Social Compliance Statement

The China Sourcing Fairs will help exhibitors create their Green and Social Compliance Statement. Suppliers will be able to differentiate themselves from competitors, enhance their corporate image and attractmore buyer attention.

The Color Trends Area – forecasting color trends

Organized in cooperation with leading color authority, Pantone*, Global Sources brings you the “Color Trends Area” at the China Sourcing Fairs in Hong Kong. It will feature Pantone’s swatch cards as well as photos, videos and products from pre-selected exhibitors. This aims to provide suppliers with insights into up and coming trends.

* Pantone, the world-class authority on color development and research, is the wholly-owned subsidiary of X-Rite, Incorporated. It is also the supplier of color systems and relevant leading technologies for color selection and accurate communication of color.

Latest market trends Lasting promotions

After the exhibition:Win buyers’ orders

During the exhibition:Strengthen brand awareness

Before the exhibition:Gain exposure in advance

New DelhiJohannesburgHong Kong

Miami Sao Paulo

Hong Kong New Delhi

Johannesburg

Miami

Sao Paulo

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Latest market trends

More than a trade show: Your Professional and Comprehensive Integrated Marketing Solutions

Lasting promotions

Global Sources takes the lead in the industry by offering a series of marketing solutions that take place before, during and after the physical exhibitions. These offer exhibitors bonus brand exposure and strengthen awareness for their products.

• Your booth is featured online for 60days after the physical show, reaching buyers who cannot visit the event due to scheduling conflict

• Gain valuable market intelligence and improve your company strategies through the Private Supplier Catalog

After the exhibition:Win buyers’ orders

During the exhibition:Strengthen brand awareness

• Meet face-to-face with buyers and address their needs directly

• Present your online exhibition to buyers to draw more attention

• Negotiate business deals with top buyers at the Private Sourcing Events and Vendor Summits

• Present your in-demand products at the Product Showcase

• Personal Shortlisting matches buyers with suppliers that meet their specific sourcing requirements

• The Product Brochure effectively promotes your brand and products to buyers

Increasing your visibility in multiple locationsHosting the China Sourcing Fairs at five sourcing hubs, Global Sources helps you explore both established and emerging markets, and outshine your competitors!markets, and outshine your competitors!

• Reach buyers as they plan their visit with 120 days of promotions on Show Online and GlobalSources.com

• Your products in the Product Brochure will be referred to by your key target buyers again and again

• Pre-show seminars prepare you for the exhibition and provide insights on overseas markets

• The free e-Learning equips you with export management and marketing know-hows

• Learn the latest market trends via the Private Supplier Catalog and adjust your exhibition plans accordingly

• Your company name with booth number is placed in Show Issues

Before the exhibition:Gain exposure in advance

New DelhiSouth Asia’s Sourcing Hub

JohannesburgAfrica’s Sourcing Hub

Hong KongGlobal Sourcing Hub Miami

North & Latin America’s Sourcing Hub

Sao PauloSouth America’s Sourcing Hub

Hong Kong New Delhi

Johannesburg

Miami

Sao Paulo

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61,730

276,024

SM13

-137

3-20

1310

HK

BC

P sa

les

broc

hure

-EN

AuchanC&A

Casino

Coppel

Creata

Decathlon

Disney

Mattel Asia Pacific Sourcing

Forever 21

Gloria Jeans

Groupe Zannier

Heremes-Otto

JC Penny

Kaufland

Kmart

Linmark

Metro

Mothercare

NextOkaidi

Redcats

Primark

Toys"R"Us

Uraltoys

Comprehensive online to offline promotions to maximize your investment

Hong Kong

Find and meet your target buyers at China Sourcing Fairs.

For more information, please contact your Account Executive or email us at [email protected]

Please follow our Sina microblog

Our proactive suppliers are achieving business success

Proactive suppliers

The China Sourcing Fair provides a large selection of suppliers offering baby & childrenChina Sourcing Fair provides a large selection of suppliers offering baby & childrenChina Sourcing Fair ’s products. They are eager to promote

their high-quality products to international buyers and are actively engaging in marketing campaigns. In return, they get

remarkable results.

Large buyer community

276,024*

61,730

* As of June, 2013, Global Sources Database

“ This is the first time I am exhibiting with Global Sources. It’s a great show; I am really impressed. The quality of buyers has been very good. We have received a couple of orders and numerous inquiries for private labeling. I really appreciate the professionalism of Global Sources. The show was well-organized and the services have been very good. ”

Rajesh. K N. Ranga Rao & Sons, India

“ We are happy that we have met quality buyers. We are doing good at the Fair and will continue to participate to further promote our products. This is our first time here and we like it. Everyone has been so nice to us and I am looking forward to attending the Hong Kong show next year. We chose this Fair over others because we did some research and discovered that the buyers here are more serious and highly targeted.”

Faruk Ozturk, CEO Textiles LLC, Turkey

“ Global Sources provides us with market opportunities in key sourcing hubs such as Miami and Brazil. I did some online advertising before and it takes long time to get a response. With Global Sources, we are able to reach our target buyers and do business with them.”

Manoj Sakhrani, Director SMASH, Hong Kong

“ We are a Russian brand and this is our third time exhibiting here. So far it's been great. I think more quality buyers come to this Fair than other trade shows. Top suppliers and distributors participate, attracting numerous visitors. We will definitely exhibit again!”

Sofia Barabanova Expedition, Russia

“ This Fair is absolutely fantastic. We’ve found 60 buyers, 60% of whom are quality buyers. They came from around the world – US, Sri Lanka, India, Poland, Russia, South Africa and Israel. The professionalism of the Fair is terrific.”

Eliza Howell Life, Australia

“ For us, trade show is an opportunity to network and build professional relationships with buyers. Meeting them face-to-face allows us to understand their needs and specific requirements. Most of our customers are big-chain stores. We have attended the Fair for five years now and we are happy with the service. We will definitely come back.”

Johanes Kurniawan IVENA International, Singapore