Libraries in the Netherlands Ton van Vlimmeren Public Library of Utrecht
Transformation of the Utrecht Public Library€¦ · Frontal Presentation . Customer relationship...
Transcript of Transformation of the Utrecht Public Library€¦ · Frontal Presentation . Customer relationship...
Transformation of the Utrecht Public Library IFLA METLIB Qatar, april 2015
Ton van Vlimmeren Public Library of Utrecht
Where do I come from?
Utrecht in the Netherlands - Center of the country - 4th city - 335.000 habitants - Founded by Romans - Education and culture - EU economic top region
Utrecht
The library is a triple concept
The library as….
A function in society
An organization
A building
The library as a function in society
- Changes in our communities
- Value added by the library
- For whom do we work?
- Services to be delivered and changes in services
Internet sales – less shops
Diversification
Classic relationship
authority
citizen
Changing relationship
Classic relationship
authority authority
citizen
citizen
Interactive relationship
Changing relationship
Value based relationship
Classic relationship
Interactive relationship
authority authority
citizen
citizen
library???
sports
work family
Changing relationship
Vision and misson: What we want to be
Freedom, Prosperity and the Development of society and individuals are fundamental human values. They will only be attained through the ability of well-informed citizens to exercise their democratic rights and to play an active role in society. Constructive participation and the development of democracy depend on satisfactory education as well as on free and unlimited access to knowledge, thought, culture and information.
The public library, the local gateway to knowledge, provides a basic condition for lifelong learning, independent decision-making and cultural development of the individual and social groups.
Unesco Public Library Manifesto
Values contributed
Values to be contributed by UPL
- guide to the world
- (social) inclusion
- house of civilization
- knowledge creation
- pluriform habitat
- citizenship
Targetgroups served by neighbourhood
Inhabitants and targetgroups
The library as a public place
From To
Information anywhere Service on site in house
Space for media Space for people
On-line On-site
Information Context, Interpretation, Guidance
Facts Liability
Offer Events/laboratories
House of collections House of people
Proven concepts Experimental
Consumer Co-creation
The library as an organization
- Business model
- Partnerships and co creation
- Structure
- Staff
Two streams of services
Order of the council on behalf of the city
- ordered and payed by the council
- Special focus on less priviliged groups
- Free of charge, service on offer
Market driven services
- Paying for services
- Responding to needs and willingness to pay
- Businesscases
Segmentation and target group selection based on Mosaic
Order of the council on behalf of the city Market driven services
- young with limited (digital) skills
- immigrant, refugee, unemployed,
homeless
- young poor families
- social housing
- grey and poor
- good urban life
- modern house owners
- child and career
- elitarian topclass
- fortunate retired
The change: from circulation to program
Circulation ‘factory’
(collections, searchsystems,
displaying, selfservice,
scanning etc.)
Activities
Infrastructure (branches, WIFI,
pc’s etc.)
2015 2020
Green
Infra
Programming
Blue
Circu lation
Co-creation
Partnerships
Communitybuilding
New structure for programming
Directie
Programma Leider
Manager A
Teamleider
Collectie
Teamleider Ontwikkeling
en Ondersteunin
g
Civ Dienst
ICT
Secretariaat
P&O (MATT)
Manager B
Teamleider Wijk
Teamleider Wijk
Teamleider CB
C. Roostering
C. Vrijwilligers
C. Scholing
Programma Leider
2 Teamleiders
Expertise
Directiesecr.
Projectleider
Financiën
(MATT)
Programma A
Programma B
Programmeur CB
New roles and competencies for staff
- Program officers
- Experts
- Project leaders
- Curators and journalists
- Sponsoring and funding
- Programming
- Networking
- Facilitating
- Business cases
- Cost accounting
New “labor forces’
- Staff training
- Volunteers
- Partners
- Selfemployed people
The library as a building
- People palace and ownership of the library
- Facilitating all citizens and services
- From house of collection to house of people
- High touch - high tech: the digital library
- The deconstructed library
The Library as a brand National Style
Frontal Presentation
Customer relationship management
Search
Integrated e-content
News from the library
Recommandations
General info
New media/ services
Events
Reservations - SMS services
My loans/account
Building program
• Theater
• New media Laboratory
• Café
• Brasserie
• Cinéma
• Music Studio
• Reading rooms
• Atelier for kids
• Main hall for events
• Class rooms
• Meeting rooms
The deconstructed library
The deconstructed library
Thank you