Transform / Know / Activate / Conquer on Facebook
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Transcript of Transform / Know / Activate / Conquer on Facebook
![Page 1: Transform / Know / Activate / Conquer on Facebook](https://reader033.fdocuments.in/reader033/viewer/2022051513/547c4e9fb479597f508b4639/html5/thumbnails/1.jpg)
Destinataire : !Date : !
Version : !
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What’s your Social Media
strategy these days
on Facebook?
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virality friends transformation paid Facebook Actions
impressions Notifications applications Fans interactions
Pages permissions video traffic conversation sharing quiz
big data contests like engagement social
presence Open-Graph KPI reach socialCRM posts
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v i r a l i t é a m i s t r a n s f o r m a t i o n p a i d facebook a c t i o n s i m p r e s s i o n s n o t i fi c a t i o n s a p p l i c a t i o n s
fans i n t e r a c t i o n s p a g e p e r m i s s i o n s v i d é o
t r afic c o n v e r s a t i o n p a r t a g e quiz b ig
data j e u - c o n c o u r s l i k e p o s t s e n g a g e m e n t
soc ia l p r é s e n c e n o t o r i é t é o p e n - g r a p h
k p i r each c o m m e n t a i r e s
You have … Apps
Tools
Fans
Campaigns
Pages
KPIs
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But you lack
convergence
capitalization
knowledge
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How to go
further?
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What if you could… activate
your Fans with Notifications?
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What if you could… homogenize your brands & countries digital strategy ?
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What if you could… optimize
your acquisition costs?
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What if you could… capitalize
on your previous campaigns?
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What if you could… embase
your contacts?
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What if you could… take advantage
of the growing mobile traffic?
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We kept these promises.
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Orange set up an exclusive platform:
the META-APP
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Only 1 Application
1200 store Places 12 themed Pages "(operator, sports, music, movies, etc.)
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META-APP
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I. TRANSFORM
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Above all, the META-APP is Fans we transformed into
USERS
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Do you have to restart from scratch
for every new campaign?
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NO
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∞!∞!
campaigns
1!connection
forever
Pages
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II. KNOW
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In order to collect data, users have to accept
to share them.
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Once embased, we know
what they are INTERESTED IN
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21% of users
15%
TV Show
eCommerce
eCommerce
eCommerce
Phone manufacturer
TV Show
TV Show
FMCG
FMCG
eCommerce
Artist
Artist
FMCG
eCommerce
Phone manufacturer top 15 Pages liked
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What about the COMPETITION?
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Y% users
like Your #2 competitor
X% users like Your #1 competitor
Z% users
like Your #3 competitor
It is possible to know
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What to do with all this
DATA?
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III. ACTIVATE
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All your Pages contribute
COLLECTIVELY to enrich the database both in quality and in quantity
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And they benefit from it
MUTUALLY
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Once connected, a user can be
RETARGETED
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step1 Transform fans into users and embase their interests.
step2 Activate them with interesting contents.
Bob is a fan of Roland Garros; he likes Peugeot and connects to the brand’s application.
Bob gets notified when the Peugeot Page organises a contest related to Roland Garros.
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The power of the META-APP?
TRANSVERSALITY
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36 36
36
�
Transversality sure, but concretely?
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Orange distributes transversaly its users across its Pages, feeding them with new Fans through theme-based contests
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IV. CONQUER
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Open-Graph Viral Actions
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+4,000,000 Open-Graph Actions printed
+100,000 Open-Graph Actions generated
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With such a high quality database, we can define
audience clusters and cross them as custom
audience with Facebook ad solutions
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What has changed
for Orange?
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Today, Orange’s META-APP lives
thanks to the collaboration
of a dozen agencies
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Orange has kept its partners
and found a way to get all the players to work together
on a unique and open platform
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Orange equiped itself with a unique
Social CRM tool
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Based on 909c’s proprietary yet
evolutive solution
OVER-GRAPH
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Let’s sum up the strong points of the META-APPLICATION
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Management – Animation – Analytics �
s-CRM database and unique connection
Homogenization of campaigns
Optimised acquisition costs
CRM Retargeting (email, Notifications)���
multi-agency ecosysteme available
Multi social networks evolutions
M u l t i l i n g u a l a n d m o b i l e �
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Destinataire : !Date : !
Version : !
The META-APP, only with 909c
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Destinataire : !Date : !
Version : !
Contact us: [email protected]
(+33) 9 54 93 36 40 www.909c.fr facebook.com/909c