Samaan Rafiul Rishad 133 0816 660

Habibul Hasan Plabon 133 0726 660

Mabuba Sultana 133 0284 660

Welcome To Our Presentation

Background of Beverage Industry in Bangladesh

In Bangladesh soft drinks are found in some different types, these are:

• Carbonated beverage

• Juice or flavored drink

• Energy drink

Soft drinks have a huge market in Bangladesh because of the huge

population density derived demand. Most of the soft drinks are of

global brand. The production of the soft drinks is franchise or license

basis.

No. Name of Manufacturer Year of Establishment Brands

1.  Abdul Monem Limited 1982 Coca-Cola, Sprite, Fanta

2.   Agriculture Marketing Company Limited 1985 Pran

3.  Akij Group 2006 Mojo, Lemu, Frutika

4.  Global Beverage Limited 1999 Virgin

5.  Globe Soft Drinks Limited 2002 Uro Cola, Uro Lemon

6.  Partex Beverage Limited 1997 RC Cola, Lychena

7.  Transcom Beverage 1885 Pepsi, 7up, Mirinda

• Started in 1885 with Tea Plantation.

• Fastest Growing Business in Bangladesh Today.

• Around 5000 employees.

• Contribute Heavily on Economic Efficiency in Bangladesh

• Corporate Head Office is located at Gulshan.

1. Distribution: Transcom distribution Co. Ltd. Beverage Distribution Ltd. Transcom Electronics Ltd. Philips Lighting. Transfin Finding 2nd

Trinco Ltd. Tea Holdings Ltd.

2. Manufacturing: Bangladesh Electrical Industries Ltd. Bangladesh Lamps Ltd. Transcom Beverage Ltd. Eskayef Bangladesh Ltd.

3. Media : Prothom Alo Daily Star Anandadhara Saptaik 2000 Transcraft Ltd.

4. Tea : M. Rahman Tea Co. Monipur Trea Co. Ltd. Marine Tea Co. Ltd. Heritage Tea

5. Associates: W. Rahman Jute Mills Ltd. Reliance Insurance Ltd. Media World Ltd.

On the basis of an exclusive Franchise for Bangladesh from

Pepsico USA, TBL acquired three modern bottling plants at

Dhaka, Chittagong and Bogra in March, 2000.

Transcom Beverages Ltd.

Motto of Transcom Beverages Ltd.

Motto of Transcom beverage Ltd is to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting & nourishing every Bangladeshi, by best meeting their everyday beverages needs.

Business policy of Transcom Beverages Ltd.

PepsiCo Transcom Beverage Ltd

Takes fees and royalty.Exercising termination power.

Use Brand Name.Training Help. Marketing Help.Knowledge sharing Technical Help.

Marketing strategy of Transcom Beverages Ltd.

Advertising PromotionPublic relation

Production strategy of Transcom Beverages Ltd.

Forecasting of production based on order. Four step production process. Number of production plants . Production and distribution diagram.

Manufacturer Bottler Distributo

r Retailer Customer

The HRM Practices and Strategy in TBL

What is recruitment? Recruitment process in TBL

• Job Analysis a. Job Description b. Job Specification

Promotion practices Target and objective

Demotion

Training and Development Practices : On the job Training

Performance Appraisal every year

Compensation, benefits, pay strategy practices

Target and objective base

Ethics, justice, fair treatment practicesshow cause notice

Labor Relations practices99% rules is being followed

For a company that is hundred years old, Trasncom has almost tried all of the strategies there can be. Transcom Bangladesh Ltd expanded internationally, helped countries’ economies grow, be environmentally conscious and create joint ventures with other companies in which enhanced Transcom’s and these companies’ performance positively.

Conclusion

Thank You