0Transaction Focus

6th December 2009

CONTENT

• Transaction Focus’ lean, flexible structure• Core Capabilities - Integrated Sales and Marketing• Outsourced Sales and Marketing benefits• Planning process• Closed Loop Monitoring and Feedback process• Associate bios• Conclusion

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LEAN TAILOR MADE BUSINESS DEVELOPMENT STRUCTURE

5 years old – 3 FTE employees – Bespoke outsource model (minimum overhead) - UK HQ = Central Reporting & Data Resource

40 Director level Sales and Marketing professionals work with Transaction Focus on a regular basis50 virtual B2B telemarketers and UK and international contact centre partners

European Partner of Sales Focus Inc. USA - similar business model 4 offices in USA (10 F/T employees)

Focus :- Set up permanent or temporary telesales and field sales structures Integrated Marketing Communications (IMC) approach

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CORE SALES AND MARKETING CAPABILITIES

SALESTactical Sales and Marketing PlansSales Consulting and TrainingBespoke Sales Team Sourcing and RecruitmentSales Coordination and ManagementTelemarketing and Lead GenerationKPI Setting and Measurement

MARKETINGMarketing PlanningProduct Positioning versus Competitor offersChannel Development StrategyChannel Communication managementAdvertising, Thought Leadership Symposiums, PR coordinationDirect Mail and Electronic Marketing ImplementationSales Briefing, Planning and Motivation activities

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OUTSOURCED SALES AND MARKETING FINANCIAL BENEFITS

• Lower recruitment and training costs• Lower office unit sales cost (Office space, electricity, capex etc.) and lower motoring expenses• Less staff management enabling focus of time and resources on other core activities (i.e. Customer service and product development)• More results orientated remuneration - greater ROI• Less exposure to inflationary pressures – switch on / off option• Poor performers are replaced immediately• National Insurance, paternity, maternity and sick leave payments are reduced • Reduced risk of Employment disputes or tribunals

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OUTSOURCED SALES AND MARKETING SERVICE BENEFITS

• Range of contact centre partners or contacts on different continents• Rapid hire in of new skill sets to engage new specialist market opportunities• Greater flexibility – our service can be used for test marketing launches • Professional recruitment, management, training and monitoring of dedicated sales staff• Real time market research and marketing support on demand – IMC focus• Activity reports with success metrics and ROI calculation

SET UP

Recruitment, Training Briefing and Coaching

Client online connectivityDM send outs

IN MOTION

IMPROVEMENT

SET UP

PRE - PLANContract clarification & Signing

Team SourcingReport and Database formats

Costs and success metrics

DB Quality controlling – Field Training Visits

Feedback sessions Customer & prospect surveys and newsletters

Post Evaluation - Key Learnings ROI Focus - Retrain

TRANSACTIONFOCUS

THE PLANNING PROCESS

CLOSED LOOP MONITORING AND FEEDBACK PROCESS

FaxSheet

Feedback

Analysis byTransaction Focus

Team Think-Improvement

/ Ideation Sessions

Product& DM

Offer analysisImprovement

Focus

QuickTest

TeamMeetings

CoachingFeedbackFeedback

SMSEmail

After each meeting

Daily WeeklyTel / Field /Managers

Monthly Occasional Immediate+ 3 weeks afterTraining

Weekly Reports

with KPI’s and Market Analysis/Learning

FieldVisits

Improve

Database+ Views

Telecon& Training

Reflex Reflex

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TRANSACTION FOCUS CATEGORY EXPERTISE

the out-of-home media specialists

Oceanlink

KEY ASSOCIATES AND THEIR BIOS

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CHARLES SMEE

Over 20 years Telemarketing, Field Sales, Sales Promotion, DM and Trade Marketing experience in 6 countries with agencies, a distributor and a FMCG manufacturer

Founded Transaction Focus in 2004:- Zarcus IT Support, BBB.TV,BMS, Kimberly-Clark Professional, Gas-Elec Safety Systems, Ionic Pools Ltd, ABC, MediaTel, EMV

9 years of business development with WPP marketing services agencies General Manager of 141 South Korea (responsible for Nokia, Coca-Cola, Hilti business)Client Services Director of Grey (G2) Malaysia – BATDeputy MD of Bates Saatchi & Saatchi/ 141 Romania (BAT, Coca-Cola, LG Electronics, P & G)Bates / 141 in France and UK7 years of sales, sales promotion and trade marketing experience Promotions Manager - Rothmans of Pall Mall – Singapore and VietnamGeneral Manager of Tait Asia – Acquired first Marketing Services JV in VietnamField and Telesales roles at The Financial Times - UK

Charles is the talent coordinator. He also helps define the contact strategy, drives the team and makes sure that every £ spent on sales and marketing is well spent

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EMMA HACKFORTH

Emma has over 15 years sales, recruitment and people development experience

Haagen Dazs selling into the FMCG vertical market.

Yellow Pages initially as a Sales Manager of an internal sales team of 10 people and after 18 months was promoted to a field sales role.

Eizo/PDS Ltd - sold CRT and LCD monitors to the Banking Community with clients such as UBS, Morgan Stanley and ING Barings. After 9 months, she was asked to set up an internal sales team to focus on building and maintaining the Reseller Channel. Emma and her team grew the channel by 60% and increased revenues with accounts such as Computacentre, Info Products and Compel.

Network Associates - managed Computacenter on a European Level and won Gold Vendor Status within 3 months for NAI competing against Symantec and Trend.

Emma is our recruitment and talent developer and nurturer

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MICHAEL HOPE

Over 30 years experience of Direct Sales, Call Centre Management and Training

Michael is from South Africa and started his career in telesales for various newspaper groups.

He is a telecommunications contact centre and fulfilment professional.

He was part of the original Associated Newspapers team that set up Teledata, one of the first Call Centre Operations in the UK , now part of Scottish Power. He held the position of Sales & Marketing Director before leaving in 1990 to form MHP Consulting, a prominent Business Solutions/Contact Centre Consultancy.Michael's experience makes him a leading consultant in the; financial, leisure, IT, retail, engineering, public services and automotive sectors both UK and internationally. He is an experienced and qualified Human Resource & Management Consultant Member of the DMA, and IOD.   

Michael is a the telemarketing team driver and coordinator

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FRANK CHAMBERLAIN

Over 35 years experience of Project Management experience in the Construction and Oil Industry

Frank Chamberlain is a highly qualified Chartered Electrical Engineer who has worked on 300 projects, as an Operations Manager or Quality Assurance Manager throughout the UK and Worldwide.

In the UK, Frank has worked on projects for Airscrew Howden, British Sugar, Bywater Technology, Conoco (UK) Ltd, Davy Offshore, Devonport Management, Earl & Wright, Institute of Quality Assurance, Ministry of Defence, Prosper Engineering, Richards & Allen, Vickers Engineering and Vickers Shipbuilding, to name but a few.

Frank is currently working as a Quality Management Consultant and has a whole string of qualifications.C Elect Eng, MIET, MIEE, MIMfgE, Ex MIQA, EU Listed QA Consultant.

Frank is our construction and Oil Industry sector specialist.

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DAVID ACHESON

David has worked for 25 years in B2B industry with extensive experience in Document Management, IT and Outsourced Sales Management.

He has held many senior management positions including Head of sales Operations and Business Development for Danka UK. His knowledge of sales process and sales management give him the ability to consult at the highest level on improving sales productivity and or reduction of sales cost to any B2B business.

David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy.

He has held many Senior Sale Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development.

His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link.

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NICOLA ELLIS

Over 20 years experience in Strategic Planning, Research and Marketing.

SME Sales and Marketing Consultancy:- Olives et al, Natural High Travel, The Bay Tree, Cassini Publishing

18 years Strategic Marketing with De Beers International Marketing DirectorNicola developed Diamond jewellery markets in the Far East and India for De BeersResearcher and Planner – Worked closely with Advertising agencies orchestrating communication campaigns

Nicola is a rigorous researcher and strategic planner. She will make sure sales and marketing resources are focussed on results and not wasted.

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TONY WARDLE

Over 30 years experience in marketing and sales development

Marketing Director, Detica Group. Technology consultants with some proprietary softwareproducts mainly in Fraud Prevention. Emphasis on strategic marketing and sales lead development. Group Marketing Operations Director, Reuters Strategic marketing, proposition development, sales support and CRMClient Service Director, The Marketing Practice. UK #2 b2b agency providing sales lead development and collateral support for SAP, Microsoft, Atos Origin, Affiniti, Chordiant Consultant to TietoEnator, Nordics #1 software and IT services provider. Extensive market research into IT buying behaviour. Strategic and tactical support for the sales processConsultant to ICL Fujitsu – 10 years. Supported development and sales of retail and financial services loyalty software (CoReMa) and internet applicationsFounder and CEO of Saatchi & Saatchi Business, specialist b2b communications agency with strong emphasis on sales development for, NCR,HP, ABB, Bosch

Tony has a deep experience of strategic marketing, the sales process and the dynamics of lead development, conversion and relationship management

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ROBIN MARKS

Robin is an experienced advertising, marketing and business development professional of over 25 years

Account manager and Account director at Benton & Bowles and Publicis.

New business development for a newly formed marketing agencyIndependent Promotions. CMC Associates, specialising in tourism and travel clients.Own start up.CUBE: Canada/US Business Exchange. Sales & marketing director for the launch of a UK based tourism trade show.

2 years consultancy to a marketing agency based in Cape Cod, MA,USA,

MPTC. Specialist in tourism marketing. Organised distribution of the guide book in the UK through WH Smith, Waterstone’s and Menzies.

Five years as Sales and Marketing Director for Global Calendars, a licensed calendar publisher.

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PAUL DOUGLAS

Over 30 years experience of Direct Sales, Management and Training

Network Group Holding, Managing DirectorBuilt from “start up” a 65-shop retail business with turnover of $20 million in Romania. Selection & Development of major property portfolio and land bank.Minuteman Press, Business set upPart of the largest American printing franchise.City Paper Ltd, Sales DirectorPrivately owned, small paper company. Expanded the business prepared it for exit. Taken over by Rank Xerox in 1998. Left to set up own printing business.Hays DX, Regional Sales ManagerPart of Hays Plc. FTSE 100. Mail services. Built up a fast growing Region to over £30 million in turnover. Headed up one of 3 Regions in Hays.Rank Xerox ,Service engineer & Training ManagerProgressed to Regional Sales Manager, covering laser printers and network systems with targets of £20 million.

Paul is a highly experienced sales motivator and trainer and our Head of Eastern Europe

FRANK VAN DEN BERG

Frank is an International Development Specialist with expertise in identifying sales development, operational and profit improvement strategies for International Divisions of Blue Chip Groups.

Frank has held Corporate, Product and Brand Marketing roles at Unilever in the UK and The Netherlands.

Until recently, he was Director of Business Development and Operational support at General Motors Financial Services (GMAC).He was also Director of Marketing and Sales and Head of New Media Strategy.

Frank was also Director of Marketing and Operations at Renault Nederland and Corporate Development Manager at Waste Management International Plc.

He has an MBA in Business Administration at INSEAD and is a bilingual Dutch / English speaker. He also speaks good German.

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CONCLUSION

• Energy, Proactivity and Initiative• Skill and People Development focus• Minimal time required by Client Management team• High ROI on Sales & Marketing spend – KPI Focussed• Market insight – Learnings and new initiatives• Offline and Online European Channel penetration

REVENUE AND CUSTOMER LIFETIME VALUE FOCUS