Training on Reputation Marketing

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Reputation Marketing By Paul Harvey

description

Beyond Online Reputation Management - How to instill a culture of Reputation Marketing into your organisation.

Transcript of Training on Reputation Marketing

Page 1: Training on Reputation Marketing

Reputation Marketing

By Paul Harvey

Page 2: Training on Reputation Marketing

Everyday People Look Online For Your Services

Samples Of The Customer NICHE and KEYWORDS if POSSIBLE

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Question:Would You Buy A Product

Or Service That Has Bad Ratings And Reviews?

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Two Products Are IdenticalOne Has 10 Good Reviews

One Has 3 Review & 1 Bad ReviewWhich One Would You Buy?

Question:

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Welcome To Our

Most Important WayYou Can Market Your Business

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And Your CompetitionDoesn’t Know About It… Yet

Your Reputation Is EVERYTHINGThe Online Marketing

Game Has Just Changed

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Game Changer #1Any Company Name + City

Reveals The Company’s Reputation

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Game Changer #2Customer Reviews Are A Major Factor

In Almost Every Type Of Online Marketing

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Game Changer #3SEO… Social Media… Pay Per Click… Local MarketingNONE OF IT WORKS ANYMORE!

If You Have Bad Reviews Online

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Game Changer #4Reviews Send You Prequalified Presold Customers.

Because Buyers Trust Reviews…As Much As Personal Recommendations.

72% Of Buyers Trust Reviews As Much As Personal Recommendations

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Game Changer #4

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Consumers Look Up An Average Of 10 Reviews Before Making A Decision

“70% Of Consumers Trust A Business With A Minimum Of 6 – 10 Reviews”

Why Reputation Is Vital To A Business

Without Ten 5 Star Reviews Your Business Isn’t Trusted

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What Is Reputation Marketing?Positioning Yourself As

The Market Leader In Front OfThousands Of Buyers With A

5 Star Reputation

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STRATEGY

How Do You Create A

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STRATEGY

Do You Know Your Reputation Online?

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STRATEGY4 Types Of Reputations

Bad Reputation

No Reputation

Good Reputation

5 Star Reputation

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1) Develop 5 Star Reputation2) Market That Reputation3) Manage That Reputation

4) Create A Reputation Marketing Culture

STRATEGY

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STRATEGY

PostcardsBusiness CardsEmail Templates

Private Review PagePosting Strategy

Plus Many More..

Develop Your 5 Star Reputation

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STRATEGYDevelop Your 5 Star Reputation

Businesses Can’t Post Reviews From Customers

Review sites have algorithms and filters that delete all reviews that are posted from the same computer IP network. We have proprietary systems and

processes that can post reviews for a company without being filtered or deleted.

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STRATEGYMarket Your 5 Star Reputation

Video Review MarketingWebsite Marketing

Social Media Marketing

Maps Marketing

Email Marketing

Sales Marketing

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STRATEGYManage Your 5 Star Reputation

Bi-Weekly Reporting Daily Review Alerts – Negative And Positive

Location Based Reporting – Each Location Is Unique

Continuing To Grow Your Reviews

Daily Monitoring – Google Alerts Doesn’t Work

Posting Reviews – Can’t be Done By An Individual

Manage By Marketing Only The 5 Star Reviews

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STRATEGYCreate A Reputation Marketing Culture

You Expect Your Staff To Give 1st Class Service Right?

So What’s Your Plan To Inspire Your Staff To Give

1st Class Service To You Customers & Get Raving Reviews?

Plan: Personalized Reputation Training Center

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Your Reputation Is EVERYTHINGReputation Marketing Is The Most Important Marketing

Every Company Needs A StrategyWe Can Put One Together For You