Danica Jones - “The Age of Reputation Marketing”
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Transcript of Danica Jones - “The Age of Reputation Marketing”
The Age of Reputation MarketingDanica Jones, ConsumerAffairs@DIYAdventurer
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Reputation Management
The old way: Dirty secret uncovered, explain to consumers...
SERP immortality.
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The new way:Don’t just brand your name…Brand your customer experience.
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RIP Reputation ManagementHelloooooo Reputation Marketing
REPUTATION MARKETING:
and consumers^
REPUTATION MARKETING:
PR + UX + CX =PROFIT
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#ConfluenceConThere’s some knowledge available…
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Stop being a fireman.
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Get proactive – GIVE A SHIT
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Why? Consumer behavior has evolved.
385038503 channels2-6 reviews before Zero Moment of Truth
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Your brand =/= First Query
Researchers seek trust and expertise first.
Don’t focus on crushing the big boys.Join the conversation. It’s CHEAPER.
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Leverage Third-Party Media
What you don’t own is a greater risk to reputation
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Customer feedback matters.
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Feedback Volume
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Testimonials speak for themselves.
Prove your worthBuild on consumer trustStand out
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Let the experts do the talking.
Consumers trust experts
Objectivity matters
Leverage Buyer’s Guides
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Data drives results.
Consumer insights should steer strategy
Customer insights should steer customer experience
Organize analytics with a streamlined process
Become a cool hunter
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Questions?Thank you!
Find me on the internet…
@DIYAdventurer
…or just Google me.