TRAFFIC BLITZ: SPECIAL REPORT · So many marketers and online businesses spend months working on...

TRAFFICBLITZ:SPECIALREPORT


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TableofContents

Introduction............................................................................................4

TheFriendvsaStranger..........................................................................5

CreatingAnIrrisistableBribe...................................................................9

CreatingShare-WorthyContent............................................................12

HowtoBuildaViralRewardsPlatform.................................................16

Conclusion.............................................................................................20

Resources..............................................................................................22


Introduction

You’velikelyheardaboutthepowerofviralsharing.Whenenough

peoplesharecontentanditgoesviral,thetrafficisvirtually

unstoppable.

Andit’stargeted,FREEtraffic!

Whenyouinjectviralsharingintoyoursalescopyorfunnel,you’ll

immediatelymaximizeexposurewithverylittleworkinvolved.Instead

ofspendinghourssettinguptrafficcampaignsandadsonsocialmedia

networks,youmotivateyourvisitorsintodoingalltheworkforyou!

I’mgoingtoshowyouexactlyhowtosetupaviralsharingplatform

that’lldrivesteadytraffictoyourwebsiteandhowtobestconvertthat

trafficintosales.

Areyoureadytogetstarted?

Let’sbegin!


TheFriendvsaStrangerSomanymarketersandonlinebusinessesspendmonthsworkingon

advertisingcampaignsinthehopeofgoingviral.

Justsaytheword“viraltraffic”aroundthesepeopleandwatchtheir

eyeslightup!Doyouknowwhy?Becausetheyunderstandthepower

ofaviralmarketingcampaign.

Itcanbeabsolutelylife-changing.Oneviralcampaigncouldtransform

yourbusinessinawaythatnootheradvertisingplatformevercould.

Andonceitgoesviral,thatonecampaignwillcontinuetosendatidal

waveoftraffictoyourwebsiteformonths,evenyearstocome.

Andhere’sthetruthaboutviraltraffic–it’snotjustanyoldtraffic,it’s

highlytargeted,word-of-mouthtraffic.Thereisnohigherqualitytraffic

thanthat.

Doyouknowwhy?

Becausethevisitorsyougethavebeensenttherebyafriend,family


memberorsomeonethatthevisitorknowsandrespectsinsome

capacity.

Thetrafficisn’tbasedonyourabilitytoearntrust,thatparthasalready

beendoneforyou.Youaresimplycapitalizingonthetrustofsomeone

else!

Traditionaltrafficislikeopeningthedoortoasalesmanstandingon

yourwalkway.Youdon’tknowthisguysoinstantlyyou’reonguard.

Youdon’tknowifyouwantwhathe’soffering.Youarecautious,and

likelytosay“no,thanks”beforeclosingthedoor.Noonelikesbeing

soldtoandwhenwedon’thavearelationshipwiththatperson,ittakes

moreworktoconvinceustoplacethatorder.

Doesthatsoundlikeyou?Yeah,it’smostofus.

Butviraltrafficcomesfromaverydifferentsource.Ratherthana

strangerstandingatyourfrontdoortryingtosellyousomething,you

openthedoortofindafriendthatyoutrust.Thatfriendis

recommendingaproductorservicethattheyrecentlyusedandlove.


Andnootheradvertisingtrumpsapersonalrecommendationfroma

friend.

CanyouseewhereI’mgoingwiththis?

Thereisnothingbetterthanword-of-mouthviraltraffic.

Buthere’sthecoldhardtruth…

It’snoteasytocreateacampaignthatwillgoviralifyoudon’tknow

theinnerworkingsofatried-and-truesystem.

Sure,youcancreateinsanelygoodcontent,buildblogsthatare

updatedregularly,createaseriesofvideosanduploadthemto

YouTube,andevencreateinfographicsandmindmapsinthehopethat

peoplewillsharethemenoughtogeneratesometraffictoyoursite.

But,howmanyofthesethingswilltrulybeshare-worthy?

Nooneisgoingtobeinspiredtosharedecentcontentormundane

copy.Fewpeopleareevergoingtosharesalespagesorlandingpages

unlessyouhavesomethingincredibletooffer.Andfewpeopleare


goingtowanttosharevideosorinfographicsifalltheydoittrytosell

something.

No,youneedtodosomethingdifferent–somethingthatisnotonly

guaranteedtobeeffective,butit’llalsomakeiteasyforyoutoharness

thetrafficyougetfromyourviralcampaignandfunnelitintothe

placesthatmatter.

So,whatareyougoingtodo?

You’regoingtobribe‘em.;)


CreatingAnIrrisistableBribe

Ifyouwanttostandoutinyourmarketandgetthosesignupsand

sales,whileencouragingpeopletoshareyourinformationwiththeir

friends,familyandsocialcircles,youneedtomakethemanofferthey

can’trefuse.

Thankfully,thisiseasytodo.Youjustneedtocomeupwithsomething

thatpeopleinyourmarketareeagertogettheirhandson,andgiveit

tothem!

So,think:

• Whatarepeoplecurrentlypayingforinyourniche?

• Whatarepeopleaskingabout?

• Whatkindofcontentdoesyourmarketwant?

Findoutandthenofferthemsomethingsimilarforfree.

It’sthateasy.Ifpeopleinyourmarketareactivelypayingforthesame

typeofproductthatyouareofferingforfree,they’dbeinsanenotto


takeyouuponyouroffer.Andbetteryet,they’regoingtowantto

sharethatofferwithotherpeopletheyknowwithinthemarket

becauseitmakesthemlookgood!

Whatkindofthingscouldyouoffer?

Acouponthatdramaticallyreducesthepriceonahigh-ticketitem.

-Youneedtomakesurethatyou’reofferingamassivediscountthat

stoppeopleintheirtracks.Ifyouregularlypriceaproductat$97,

considersettingupacouponthatgivesittothemfor$5.

Lowcost,frontendproductsareagreatwaytogetmassiveamountsof

peopleintoyoursalesfunnelwhereyou’reabletosellthemonhigher-

pricedproductsastheymovethroughthesalesprocess.

Plus,it’sagreatwaytogetpeople’sattention.Everyonelovesagreat

bargain.JustlookatsiteslikeGroupon.comandyou’llseehow

successfulcouponanddiscountsharingnetworksare.

Acontesttargetedtoyourmarket

-Buildexcitementeasilywhileencouragingpeopletospreadtheword

byrunningashort-termcontest.Youcanusesoftwaretorandomly


chooseawinnerandifyoumakeyourgiftrewardadigitalproductore-

giftcertificate,youwon’thavetoworryaboutshippinganythingout.

Aviralgiveaway

-Makeeveryoneawinner!Giveawaysareapopularwayofgenerating

traffic,reachingnewcustomersandspreadingthewordaboutyour

business.Infact,giveawaysareacommonmarketingtoolusedinjust

abouteveryindustryonline!

Thinkaboutit:AuthorsgivebooksawayusingsiteslikeInstafreebie,

andInternetMarketer’srungiveawaysfordigitalproductsallthetime.

Andnowit’syourturntotakeadvantageofthispowerfultacticto

maximizeexposure.


CreatingShare-WorthyContent

Ifyouwanttomaximizeyourviralsharingcampaign’sexposure,you

needtomakesurethatyourcontentis“share-worthy”.

Viralcontentreliesontwothings:

• Thecontentisworthyofbeingshared.

• Thecontentissharedwidelyenoughtotakeonalifeofitsown.It

circulateswithinsocialnetworksandthetrafficcontinuesto

grow.

Youneedyourcontenttobewellreceivedandwidelysharedinorder

yourcampaigntotakeoffandgoviral.

So,howcanyoucreateshare-worthycontentthatwillgetthe

attentionitdeserves?

It’simportanttounderstandthereasonsweshareinthefirstplaceso


thatyoucancraftanofferthathitsononeoftheseimportantpoints.

Wesharebecause:

Wefindthecontentfunny.

JustlookatthetrendingvideosonYouTubeandyou’llalwaysfinda

handfulofvideosinthecomedygenre.

FromJokersUpdatestopranksterYouTuberswhohavecreateda

massiveaudiencewholovewatchingtheirantics.

Wefeelemotionallyconnected.

Contentthathasanemotionalimpactonus,whetherpositivelyor

negatively,issomethingwe’llfeelinspiredtoshare.

It’snaturaltowanttosharethistypeofcontentbecauseitallowsusto

reachoutandconnectwithotherswhomayfeelthesameemotional

triggers.

Wearestoppeddeadinourtracks.

Ifyouseeavideo,article,orotherpieceofcontentthatjustseems


unbelievableorshockinginsomeway(eitherinvalueorincontext),

you’llwanttoshareitwithothers.

Ifitstopsyouinyourtracks,youwon’tbeabletoresistsharingitwith

everyoneyouknow.Whetherit’sadramaticpieceorjustsomething

incrediblyinteresting,you’regoingtobemotivatedtospreadtheword.

It’sprovocative.

Contentthatisdeemedcontroversialorrisquéissomethingthatcan

easilygoviral,especiallyifitoffersadifferentpointofviewor

perspectivefrommainstreammedia.

Justmakesurethatit’sSFW(safeforwork)sothatpeoplearen’tafraid

toshareitwhileattheoffice.

Itaddssunshinetoadrearyday.

Therearetimeswherewecanalluseabitofadistractionfromthe

stressoflifeandsoit’snosurprisethatinspirationalmemes,positive-

thinkingsentimentsandjustheartwarmingreminderstolookatthe

brightersideoflife,arealwayspopularwithinsocialcommunities.


Keepthisismindwhencreatingyourviralsharingoffer,andtrytowork

towardsimplementingatleastoneoftheseshare-worthycomponents

intoyourcampaign.


HowtoBuildaViralRewardsPlatformBuildingaviralrewardsplatformonlytakesafewminutesofyourtime

sothere’sreallynoreasonnottotakeadvantageoftheopportunityto

maximizeyourtrafficandexposure.

Tosimplifyandspeeduptheprocessofbuildingaviralrewards

program,Irecommendusinganonlineservicelikewww.PerkZilla.com

asthey’llguideyouthrougheverystepoftheway.

Here’saquickoverviewofwhatexactlyPerkZillaisandwhyIhighly

recommendittomyreaders:

Perkzillaisaviralrewardsplatformwhereyoucanquicklyandeasily

setuprefer-a-friendstylegiveaways,sweepstakes,andproduct

launches.

YoucoulduseaprogramlikePerkZillato:

• buildexcitementwithlaunchcampaignsfornewproducts,features

orservices


• runviralcontestsandgiveawaystoengageandgrowexisting

audiences

• collectemailaddressesinexchangeforanopt-inbribe,digital

downloadorcoupon

• growafanlistbeforestartingaPerkZillacampaign

• collectsignupsataneventorin-storewithadedicatedsignuptablet

• managemultiplecampaignsinoneaccount

Also,PerkZillaisCloud-basedSoftwaresothereisnothingtodownload

orinstall.Youcanuseanywebbrowser!It'scompatiblewithWindows,

Mac,Linuxandeventabletsormobiledevices!

Youcancreateyouraccountat:http://www.PerkZilla.com

Onceyou’veloggedintoyouraccount,you’llfindeverythingyouneed

rightinyouruserdashboard.Itshouldonlytakeafewminutesforyou

tosetupyourfirstgiveaway,couponorcontent.

AnothergreatthingaboutaprogramlikePerkZillaisthatyou’llactively

buildyourlistaspeopleshareyourreward.


Differentplatformsintegratewithvariousmailinglistproviders,so

you’llwanttomakesuretochooseasystemthatworkswithyourlist.

PerkZillaisoneofafewprogramsthatofferstheabilitytoconnectwith

someofthemostpopularmailinglistserviceproviders,including

GetResponse,aWeber,andevenMailChimp.

Viralrewardsprogramsaresopowerfulbecausetheynotonlygenerate

traffictoyourwebsite,buttheyalsobuildbrandawarenessbecause

yourcompanyisnowintheforefrontofpeople’smindsasyour

campaigncontinuestobesharedthroughoutyourmarket.

Inaddition,you’reabletoeasilybuildamailinglistaseverysingle

personthat’sreferredtoyourviralsharingcampaignisaddedtoyour

mailinglist!

So,torecap(andbecauseIwantyoutogetreallyexcitedaboutthis

incredibleopportunitytogenerateunlimitedtraffictoyourwebsite

withalmostzeroeffortinvolved):

Withaviralsharingofferofyourown,youwillbeableto:


• Sellmoreproductsandboostconversionsusingthepowerof

WordofMouthmarketing.(Nothingbeatsthat!)

• Generateunlimited100%freesocialmediapoweredtraffic.

• Getanewwebsiteorblogoffthegroundbyinstantlyfloodingit

withfreshtraffic.

• Buildanewsletterofactivesubscribersoncompleteauto-pilot.

• Establishbrandauthoritywhilemaximizingyourexposure,allat

nocosttoyou.

• Andmuchmore.J


ConclusionIwantyoutothinkoutsidethebox.Literally.Getcreativewithyour

viralsharingstrategy,andoffersomethingnewthatyourcustomers

andwebsitevisitorshaven’tseenbefore.

Createanamazingviralsharingopportunitythatpeoplecan’twaitto

sharewithothersandcapitalizeonwhathappenswhenyoubuild

excitement,andactivelyengagewithyouraudience.

Giveyouraudiencesomethingworthsharing!

Useawebsitelikewww.PerkZilla.comtoquicklysetupyourviral

sharingoffersandstartbuildingyourlistaspeoplecontinuetospread

thewordandfunneltraffictoyourwebsite.

Viralsharingisoneofthemostcosteffectivemethodsofgenerating

fresh,targetedtraffictoyourwebsiteandsqueezepages,somakesure

youworkonbuildingupyourautorespondersequencessothatyouare

consistentlyreachingouttoyoursubscribers.

Andspeakingofwhich,makesurethatyoudon’tbombardyour


subscriberswithendlessoffers,especiallywhentheyarenewtoyour

mailinglist.

Createagoodbalanceofhighqualityofferswithafreshsupplyof

valuablecontentsothatyou’reabletoestablisharelationshipwith

yoursubscriberbase,whilebuildingtrust.Thiswillmakeitsomuch

easiertoturnthosesubscribersintoloyalcustomers.

Onceyourviralsharingcampaigngoeslive,otherswillcarrythe

messagetotheirsocialcircleswhileyoufocusonturningthosenew

subscribersintoloyalcustomersthroughback-endoffers,

communicatingthroughyournewsletterandprovidingvaluethrough

high-qualitycontent.

So,gettheupfrontworkdonenowandthensitbackandenjoythe

manybenefitsofaword-of-mouthviralcampaign!

Iwishyoutheverybestofsuccess!


ResourcesHerearelinkstotheresourcesfoundinthisguide:Perkzilla:

http://www.Perkzilla.com

Discovertheeasiestwaytodrivemassivetraffic,growahugelistand

maximizeprofitswithPerkzilla.Ourtoprecommendedtool.

MailingListProviders:

http://www.GetResponse.com,http://www.Aweber.com&

http://www.MailChimp.com

Instafreebie

http://www.InstaFreebie.com

Ifyouwriteorsellbooks,youcanuseInstafreebietodeliverreview

copiesorrunasimplegiveaway.Fullycustomizable.Youcansetstart

andenddates,aswellasthenumberofcopiesoffered.

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