Branding Blitz
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Branding Blitz is a signature session by TRI Leadership Resources to help organizations understand how branding works and how to make and keep the four promises that will make your organization a brand leader. This particular session was designed and delivered for FBLA-PBL's State Adviser Summit.
Transcript of Branding Blitz
Branding Blitz
presented by
we all know a little bit about
BRANDING let’s see what
you know!
STEP 1 As an INDIVIDUAL rank the following brands 1-10. Place
your answer in the “A: YOUR RANK”
STEP 2In a TEAM of 2-3 peopleshare your ranking and
determine as a group how these brands rank. Place
your answer in “C: TEAM RANK”
STEP 3Write down the
“EXPERT RANK” and determine the
ABSOLUTE DIFFERENCE between your individual and
team rankings.
The World’s Top 10 Brands
As of 1/10Research by BusinessWeek & InterBrand
The World’s Top 10 Brands1
2
345
6
7
89
10
As of 1/10Research by BusinessWeek & InterBrand
Top 3 Teen Brands
As of 1/10Research by BusinessWeek & InterBrand
Top 3 Teen Brands
As of 1/10Research by BusinessWeek & InterBrand
Branding begins EARLY
FINDING ELVIS
FINDING ELVIS
• ELVIS!• EAGLE• DUCK• CHICKEN• EGG
FINDING ELVIS
• What was Elvis’s special power?
Samples of Individual Brands
Brand ImpactCaptain Marvel, Jr.
“America’s Most Famous Boy Hero” inspires a young
Elvis
So, what is BRANDING
?
It’s beingTOP OF MIND
Top of Mind Awareness
Fast Food Theme Park
Soft Drink DetergentCell Phone TissueCar Cruise Line
Shoe NFL TeamAirline Web Browser
Toothpaste Pain Reliever
It’s beingCLEAR
It’s beingEXCITING
It’s beingBOLD
It’s MAKING
& KEEPING
APROMISE
FORMULAfor your
BRANDING PROMISE
BRANDING FORMULA
HIGH VISIBILITY + • High Quality Experience• High Ease of Use• High Performance• High Accessibility
DISNEY
DISNEY’S FORMULA
Disney’s Promise
• High Quality Experience +
• High Visibility
In other words:• FUN!
APPLE
APPLE’S FORMULA
Apple’s Promise
• High Ease of Use +
• High Visibility
In other words:• COOL!
NIKE
NIKE’S FORMULA
Nike’s Promise
• High Performance +
• High Visibility
In other words:• WIN!
STARBUCKS
STARBUCKS FORMULA
Starbuck’s Promise
• High Accessibility +
• High Visibility
In other words:• YUM!
STEP 1: HIGH VISIBILITY
• How does FBLA-PBL achieve HIGH VISIBILITY and stand out from the crowd?
STEP 2: HIGH ____________• How are you
FUN?
• How are you COOL?
• How do you help students WIN?
• How are you YUMMY?
Branding Blitz p r e s e n t e d b y
TRI Leadership ResourcesPhone: 202-664-1174
Web: www.teamtri.com Twitter: @TeamTRI
Facebook: www.facebook.com/trileadership Search us on SlideShare, YouTube, and LinkedIn!
BREAK TIME!
