Trademark Strategies for Startups
-
Upload
olga-v-mack-kotlyarevskaya -
Category
Technology
-
view
263 -
download
3
Transcript of Trademark Strategies for Startups
Trademark Strategies for Startups
I am Olga V. MackYou can find me at◉ @olgavmack
Hello!
Brand v. Trademark
“
“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other
times it will be behind. But brand is simply a collective impression some have about a product.”
Elon Musk
Startups
“
“A ‘startup’ is a company that is confused about - 1. What its product is. 2. Who its customers are. 3. How to make money.”
Dave McClure, 500Startups co-founder
Align Trademark and Brand
“
“Talent wins games, but teamwork and intelligence wins championships.”
Michael Jordan
Strategy 1: Good Search
“
“Research is what I'm doing when I don't know what I'm doing.”
Wernher von Braun
“
“People become attached to their burdens sometimes more than the
burdens are attached to them.”
George Bernard Shaw
Strategy 2: Word v. Logo
“
“Man is the only kind of varmint sets his own trap, baits it, then steps in it.”
John Steinbeck
Strategy 3: Meet
Qualifications
“
“If you don't meet the standards, then you don't qualify.”
Harold Ford, Jr.
Strategy 4: Invest Well
“
“Rule No.1: Never lose money. Rule No.2: Never forget rule No.1.”
Warren Buffett
Strategy 5: Protect Abroad
Sensibly
“
“I don't know what 'home' or 'abroad' is any more.”
Robin Gibb
Strategy 6: Police Prudently
“
“A great trademark is appropriate, dynamic, distinctive, memorable and
unique.”
Primo Angeli
Strategy 7: Actively Manage
Growth
“
“Growth is the only evidence of life.”
John Henry Newman
Strategy 8: Respect the Rights of
Others
“
“Anyone who isn't confused really doesn't understand the situation.”
Edward R. Murrow
Any questions ?You can find me at◉ @olgavmack
Thanks!
Credits
Special thanks to all the people who made and released these awesome resources for free:◉ Presentation template by SlidesCarnival◉ Photographs by Unsplash