Crowdfunding: Strategies for Startups, Businesses, & Cause Activists
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Speaker: Pirate Epstein What does it take to raise money through crowd funding? What can you do to increase the chances that you will successfully reach your funding goal? Come learn the answers to these questions and more as Elliot Pirate Epstein, CEO of SqueePlay, guides you through his experience raising money and and navigating the complex world of crowdfunding. Takeaways: Getting your project up on a crowdfunding site is just the beginning You have to bring the crowd to your crowdfunding project Once you reach critical mass (~ 30%-50% funded), the rest of your goal becomes much easier to achieve
Transcript of Crowdfunding: Strategies for Startups, Businesses, & Cause Activists
● CEO/Art Director/Art Manager/Creative Director/Lead Designer/Fund Raiser/Level Designer/World Builder/UI Designer/Scripter/Game Tester● Age: 29● Years of Gaming Experience: 20
Pirate Epstein
● Next-Gen Casual Games for Facebook and Tablets● First Game- SqueeDogs● One of the First 3D Casual Games
What is SqueePlay?
● Most Casual Games Involve Customization● Usually Very Simple With Cookie Cutter Elements
Current Games
Confidential
● In-depth Customization Using the Squee Editor● Watch Your Character Morph in Real-Time
● Provisional Patent Filed
SqueeDogs
Confidential
● Gameplay is Limited by Simple, 2D Graphics● Exploration is Limited
Current Games
Confidential
● 3D Graphics for New Immersive Gameplay Experience● Full 360 Degree Movement to Explore Quirky Worlds● Not Possible in 2D Games
SqueeDogs
Confidential
● All or Nothing● Most Popular● Kickstarter takes 5%● Amazon payments takes 3%-5%
Crowdfunding Sites
● Keep what you raise● All or Nothing is an option● IndieGoGo takes 4% if you make your goal, 9% if you don't● PayPal takes 2%-3%
Crowdfunding Sites
● Option to offer equity to accredited investors● $99/month
Crowdfunding Sites
Crowdfunding Sites● Invest in the individual, not the project● Raise money for a share of your income for 5 or 10 years● School matters!!
● What is your product/service?● Who is your audience?● Crowd funding audience wants pre-orders, early access, exclusives and deals
Your Project and Audience
● Product: Free-to-Play Facebook game with virtual goods● Product Problem: It's free...● Audience: Women 35+● Audience Problem: How many women 35+ do you know that have heard of Kickstarter or go to crowd funding sites?
SqueePlay Project/Audience
● People are not waiting around to give money● Advertising, flyers, social media
You Bring The Crowd
The Video
Video- Who are you?
Video- What are you doing?
Video- How will you do it?
Video- Why do you need $?
Video- Project Status?
● Beware of Reward Fulfillment Problems● Cost And Time To Produce Rewards
Rewards
● Set A Reasonable Goal (Especially On Kickstarter)
Goal
Stretch Goals
● Make Sure The Quality Matches Your Story
Video, Rewards and Goal
● Be Clear And Concise
Video, Rewards and Goal
● 50% funded!! Time to relax!
Critical Mass
● Posting Your Project Is Just The Beginning
Another Full Time Job
● Partnerships
● Grants
More Ways To Raise Money
Partnerships for Credibility
Partnerships for Goods
Partnerships for Money
Grants
